Pain Points
Loss Of Market Traction, Outdated Website, Customer Retention
Execution
Brand, Content, Build
Tech Stack
Shopify
Meet The Ready Store
The Ready Store is the number one provider of emergency prepared food storage and supplies. Based out of Draper Utah, they offer a wide variety of products including long-lasting freeze-dried foods, MREs (Meals Ready to Eat), water storage solutions, and emergency gear. Their freeze dried meals are even guaranteed to last 25-30 years. They are your go-to for preparing for those emergency situations.
Brand Level
Standard
Content Level
Pro
Build Level
Advanced
Industry
Emergency Preparedness & Survival
*The Ready Store before Big Red Jelly
The Ready Store Was Outdated
The Ready Store has a strong legacy as one of the first businesses in the emergency preparedness and survival industry, and set a very high standard for quality. However, recently their market traction started to decrease due to a number of factors, such as outdated E-Commerce practices, reduced brand visibility, and loss of relevance. This led to a collaboration with Big Red Jelly for a brand, content, and website refresh.
- Slow & Ineffective eCommerce strategies
- Outdated Branding
- Very Slow Load Times on Website
- Loss of Market Share
- Low Traffic & Conversion Rates on Website
Engaging Solutions For The Ready Store
Big Red Jelly aimed to reconnect The Ready Store with their audience and establish market dominance through branding, content, and web development.
- Provided a creative brand refresh.
- Produced new brand & website assets (images, banners, etc.)
- Built a new website and migrated everything to Shopify.
- Strategized with The Ready Store to create a plan for continued growth.
*The Ready Store after Big Red Jelly
Part 01 | Brand
Brand Strategy
Starting off, The Ready Store received a brand refresh that brought a new life into their style. Bringing in a sleek and modern logo, a new custom color palette that embodies their core values, and messaging that clearly highlights their expertise and passion.
Part 02 | Content
Content Creation
Second, we created branded content, social media assets, business materials, mockups, and templates with the intention of making their brand more professional and attractive. Our main goal was to make everything look consistent, making it visually appealing to the right audience. This approach allowed us to create assets that would be perfect for retaining customer loyalty and reestablishing dominance in the market.
Part 03 | Build
Migration To Shopify
Next, we built a new Shopify website that transformed The Ready Store’s online presence with a new design and focus on user experience. First, the page Layouts were optimized for mobile and strategically designed for engagement. Then the content implementation integrated SEO, lead capture tools, and polished styling. The process included UX/UI Design for a seamless user experience and automation to streamline operations. A quick launch phase ensured an amazing experience and a possibility of future growth.
Now For Some Real Results
Professional Rebrand
Modernizing their brand, making it more recognizable and memorable to their audience.
Creative Content Refresh
Adding new and sleek designs to their products that felt up to date and interactive for customers.
Effective Shopify Website
Emphasizing in an increased conversion rate, quicker load times, and an easy transition from Bigcommerce to Shopify.
6.82
increase of traffic to their website. This equates to thousands of users.
63.96
increase of total purchases in the busy season from last year to this year.
30.21
increase in on-site revenue.
The Conclusion
1
Brand Style Guide
1
Shopify Website
5
Meta Templates
1
Customer Logo
30
Product Designs
*Left to right: Stephen Sobisky, Zach Webber, and Zach Webber
The Strategists
Stephen Sobisky | Brand & Content
“On the Ready Store project, I provided creative direction in developing product mock-ups for all the requested deliverables, ensuring that each design aligned with the brand’s vision and standards. This was a fantastic opportunity to collaborate with a respected brand, where I was able to contribute my skills in creating engaging and effective product presentations.” – Stephen Sobisky
Zach Webber | Build
“With the ready store, conversion rates were an issue and average purchase value was an issue. So, just migrating their store from big commerce to Shopify was a success… You want to make the customer journey as fast as possible. You want them to go from the home page to the checkout with the product that they were looking for as fast as possible and we found success doing that.” – Zach Webber
Josh Webber | CEO of BRJ
“I’m very happy with what the team did from migrating thousands of products, re-categorizing the products and product categories, creating variable products, streamlining the online customer experience and checkout process, improving the online conversion rates, and ultimately helping The Ready Store increase their revenue and grow their company. In the end, they are happier, they are better off as a company, as a brand, as an organization, and so are their customers.” – Josh Webber
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Why Choose Us?
Why should you trust our team to elevate your business to the next level? Let us explain!
At Big Red Jelly, we created an award winning, proven, three step process that was refined through working with over 1,000 businesses worldwide. We specialize in crafting world-class brands that stand out, designing top-tier websites on all platforms, and helping your business rise above the digital noise of today’s competitive landscape..
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