Branding Services

Q: Why is branding important for a business?

Branding defines how customers perceive you and perception drives purchasing decisions. A consistent, well-built brand builds trust, differentiates you from competitors, supports your marketing, and increases the lifetime value of every customer relationship. Businesses with strong branding grow faster and spend less acquiring customers.

Q: What is the difference between a logo and a brand?

A logo is one element of a brand. Your brand is the full system: the strategy, the story, the messaging, the visual identity, and the experience you deliver. A logo without a brand strategy behind it rarely moves the needle.

Q: How long does it take to complete a branding project?

Most full branding projects with Big Red Jelly take 6 to 12 weeks, depending on scope and how quickly feedback is provided. Smaller brand refreshes can be completed in less time. We provide a clear timeline during your discovery session.

That Build Businesses

Service & Phase: Brand

Branding services are the foundation of every business that grows with intention. Your brand is the perception your ideal customers hold about your business — and it shapes every sale, every hire, and every decision you make. At Big Red Jelly, we offer end-to-end branding services — from brand strategy and visual identity design to brand messaging and brand guide creation — through a proven 10-step process that has helped over 1,000 businesses worldwide stand out, connect, and grow.

Recognized by Clutch, 50Pros, and The Manifest as a top branding agency.

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Top Branding Firm
50Pros

Top Branding Company - Utah - Clutch 2023

Top Branding Company
Clutch

Big Red Jelly Most Reviewed Creative Agency 2024.

Most Reviewed Creative Agency
The Manifest

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Why Branding Matters: The Numbers

Did you know?

Brand consistency can increase revenue by 10–20%
81% of consumers need to trust a brand before buying
55% of first impressions are visual
Color alone can increase brand recognition by up to 80%
68% of businesses say brand consistency has directly contributed to revenue growth

A clear, consistent brand doesn’t just look good — it builds the trust that drives sales.

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Welcome to Brand!

Our Core Branding Services

Logo Design

Your logo is the most visible symbol of your brand. We design custom logos that capture your brand’s essence, align with your business strategy, and differentiate you in your market. A well-designed logo doesn’t just look good — it communicates who you are at a glance.

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Brand Strategy

Strong brands don’t happen by accident. Our brand strategy service positions your business clearly in the market, defines who you serve, and creates a unified message your entire team can rally behind. We cover visual positioning, market differentiation, and customer experience — so your brand doesn’t just exist, it leads.

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Brand Design

Your visual identity is how the world sees your brand. We create cohesive, premium brand designs — including color systems, typography, textures, patterns, and icon suites — that attract your ideal customers and keep them coming back.

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A stylized icon of a cats face in pink shades with three red horizontal lines and two dots on the face, suggesting whiskers or text, and a dark red shape resembling a raised paw on the right side.

Brand Messaging

The right words convert. Brand messaging aligns what you say with who you’re saying it to — so your ideal customers immediately understand what you do, why it matters, and why they should choose you. Clearer messaging means higher conversion rates and stronger customer loyalty.

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Brand Refresh

Already have a brand but know it’s not doing enough? A brand refresh elevates your existing identity — sharpening your visual design, modernizing your positioning, and filling the gaps that are holding your growth back.

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Brand Campaigns

Building a brand is ongoing. Our brand campaign service gives you a dedicated creative team to plan, design, and execute campaigns, assets, and strategies that keep your brand top-of-mind and growing.

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Why Start with Branding?

Branding is the first step in the Brand. Build. Grow. process — and for good reason. Before you build a website or invest in marketing, you need a clear foundation: who you are, who you serve, and why they should choose you. Businesses that skip this step end up rebuilding it later, at greater cost.

At Big Red Jelly, we’ve worked with 1,000+ businesses. The ones that grow the fastest share one thing: a brand their customers trust. Branding isn’t a cost — it’s the highest-leverage investment your business can make.

What world-class branding can do for you:

Your brand allows you to stand out among your competition.
It can let customers know what to expect from your company and what your values are.
It allows you to make a memorable impression.
Clear brand messaging increases conversion rates.
Brand consistency builds trust and accelerates sales and return purchases.

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Our Proven 10-Step Brand Process

Big Red Jelly’s branding process is structured, repeatable, and built from a decade of experience helping businesses grow. Here’s how it works:

01 | Brand Discovery

Start with a dedicated brand strategist. We learn your company history, goals, pain points, and competitive landscape — building the foundation for everything that follows.

As part of our brand discovery, we conduct an in-depth review of industry trends and competitors to inform your brand strategy. We also perform thorough market research to understand customer needs and identify opportunities for differentiation. By analyzing the competitive landscape, we help define a unique positioning for your brand. We want to understand your company history, pain points, goals and outline our brand process so we can build a clear foundation on which to start our brand research phase and move closer to an improved brand. The brand discovery process is designed to better understand who you are as a company, gather key information and conduct subjective brand research so that our brand experts have what they need to proceed with the objective, data-driven brand research step.

Brand Discovery Session
Dedicated Brand Strategist
Brand Blueprint & Roadmap
BRJ Co-Founder Collaboration in Brand Strategy
Brand Discovery Tour

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02 | Brand Research

Data-driven research into your ideal customer, your industry, and your competitors. We use real tools and real data — not guesswork.

Our brand experts use cutting-edge tools and platforms to monitor online trends, customer sentiments, and audience data that will be instrumental in developing your new professional and effective business brand. Brand research is critical to complete in order to better understand your core message, what your customers are asking for and how to connect those dots.

Brand Audit
Ideal Customer Research
Brand Research
Leadership & Stakeholder Interviews

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Alternative Visual Direction Guiding Idea

03 | Guiding Idea

One clear, organizing idea that captures your brand’s vision and directs every creative decision going forward. This is your brand’s North Star.

The guiding idea allows us to consolidate your brand discovery and research information into one key, organizing and guiding brand idea. This guiding idea helps clarify what your brand stands for, including its core values and promises. This serves as the creative brief and direction of your new brand. This will be our reminder as we embark on the next brand steps to developing a beautiful new brand for your business.

The Guiding Idea
Brand Strategy

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04 | Brand DNA

We work with your founders and leadership to define your brand’s purpose, personality, archetype, and positioning. This is the “why” behind your brand.

A well-aligned internal team is essential for ensuring consistent brand implementation and clear messaging across all touchpoints. Defining the company’s identity is a key outcome of the Brand DNA process, helping to establish a consistent brand voice that reflects core values and personality.

It is important to understand the purpose of a company, the “reason for being”, and long-term vision and goal for the organization. These critical brand guidelines will set the direction for the rest of the brand strategy moving forward. In order to identity the Brand DNA, our brand strategists interview, collaborate with and work with the founders, leaders and decision makers of your business.

Brand Positioning
Brand Purpose: The “WHY”
Brand Archetype
Brand Personality & Attributes
Brand Type & Hierarchy
Personal Brand Blueprint for Key Executives

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05 | Brand Core

Your internal compass: core values, mission statement, vision statement, brand promise, and emotion drivers. This guides your culture as much as your marketing.

Establishing internal brand guidelines helps ensure consistency in messaging and company culture, providing a reliable framework for how your brand is represented across all channels.

Your Brand Core will help guide you, your employees and your company culture. This brand step is critical in helping your business stay on course and on direction as you grow. Your brand core will help us set guidelines for how to operate visually and in brand messaging.

Core Values
Mission Statement
Vision Statement
Brand Promise
Brand Emotion Drivers
Internal Brand Engagement Program

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06 | Brand Messaging

Your brand, expressed in words. Tagline, elevator pitch, unique value propositions, website copy, sales messaging — all written to convert.

Now we start communicating with your ideal customers via effective copywriting and brand messaging. Incorporating visual storytelling into your brand messaging enhances your ability to connect with your audience, making your brand narrative more memorable and impactful. This brand step includes important steps like helping you develop your: tagline, elevator pitch, unique value propositions, company history, website copy, sales and marketing copywriting and more.

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07 | Visual Identity

A complete, premium visual identity: custom logo, logo suite, color palette, typography, branded textures, icon suite, and logo animations.

Our brand identity design process focuses on creating a strong brand identity that differentiates your business in the marketplace and ensures consistency across all platforms. Our expert brand designers specialize in crafting cohesive and memorable brand identities, helping you build trust and recognition with your audience. As visual creatures, it is imperative that your visual designs and brand visual identity represent your business well, sell your products and services and differentiate your business from the competition. Our graphic designers and brand visual identity experts will help capture your brand essence in visuals and truly show-off what makes you special.

Custom Logo
Logo Suite
Color Palette
Typography
Branded Textures & Patterns
Brand Icon Suite
Logo Animations
Visual Brand Language System

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08 | Brand IP

We secure your digital real estate — domain research, social media handles, alternative domains, and trademark/copyright introductions — so your brand is protected.

In addition to protecting your brand IP, we offer comprehensive digital branding services designed to secure and manage your brand assets across all digital channels. Our approach ensures your brand identity is consistent and effective on every online platform.

Brand IP is often overlooked by most other branding experts and branding agencies. This is a mistake… It is important that you reserve and buy the online real-estate that your brand deserves: Domains, campaign domains, social media handles, alternative website domains, brand trademarks, copyrights, and more. We also provide ongoing support to help you maintain and optimize your digital brand presence over time.

Online Tool Map: Brand Section
Alternative Domain Research
Social Media Handle Research
Brand Campaign Domain Research
Strategic Introductions: Trademark, Copyright, etc.

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Social Media implementation slide showcasing various student app social media post templates on the left, highlighting paths to Fame, and a mobile app preview on the right, with Download and Access buttons below each section.

09 | Execution & Assets

Every brand asset your business needs: social media templates, profile skins, business assets, print materials, merch designs, and more.

Now it’s time to put pen to paper and design, develop and create all the brand assets that your business needs to grow. This includes important brand and design assets like: logo variations, social media templates, social media profile skins, brand campaign copywriting, website copywriting, business brand assets, print and merch branding, office branding, personal brand assets, label designs, merch designs and so much more! Our comprehensive design services also cover web design, ensuring your digital presence is visually engaging and aligned with your brand identity. We develop scalable brand systems that enable your business to manage multiple sub-brands and maintain brand consistency as you grow.

Brand Pass Approval
Brand Asset Organization & Delivery
Brand Assets & Templates
Brand Asset Management System (BAM)
Brand Activation Toolkit

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10 | Brand Guide

A comprehensive brand book that brings it all together. Your team’s playbook for consistent, on-brand communication across every channel, for years to come.

Your brand guide now brings it all together and will serve your business for decades to come. Far more than a brand style guide, this brand guide also functions as your comprehensive brand book, providing detailed guidelines for consistent delivery across all channels. This brand book ensures your team can create memorable brand experiences for your customers by maintaining a cohesive and engaging presence at every touchpoint. It will serve you and your team as playbook, guide, resource library, asset folder and guiding brand compass as your business continues to grow and elevate its brand.

The Brand Guide
- Guiding Idea
- Brand DNA
- Brand Core
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
Brand & Social Media Guidelines
Brand & Business Asset Guidelines
Brand & Website Guidelines
Brand & Marketing/Advertising/Sales Guidelines

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Bring It All Together for an Unforgettable New Brand

Your brand is everything, it’s the perception that your target audience and ideal customer have of your product or service. Everything you do in your company will either build the brand or move it backwards.

Our brand experts will ensure that your brand is developed, designed and launched for optimal success and future longterm growth.

Office Evolution Branding Guide Creation.

Expert Branding

Your color scheme, logo, and typography are all expertly crafted to capture the essence of your brand.

High-Converting Messaging

Expertly crafted and human written brand messaging that cuts through the noise and clearly shares your core message. Increase conversion rates and sales for your product or service.

Brand Assets and Rollout

Get all the brand assets, templates and designs that your company needs for effective marketing and growth campaigns. Scale your brand like never before.

of consumers say that authenticity is a key reason when deciding which companies and brands to support

using a signature color or color scheme can increase brand recognition by 80 percent

more than two-thirds of businesses say brand consistency has contributed to revenue growths of 10 percent or more

What Our Clients Say About Our Brand Team

“

Professional, friendly, and gets the job done. I hired Big Red Jelly to help me build the Zen With Zach brand and it required a heavy lift as I did not have much structure in place. They helped me clarify my offer, build everything that I needed from a Marketing perspective, and ensure that I was happy along the way. I highly recommend Big Red Jelly to any size company who is looking to up-level their business in a big way!
Zach BaughanFounder, Zen with Zach

“

I could not be happier with my experience. Bethany and Ashton were attuned to what my organization needed, efficient, knowledgeable, helped keep the project moving, and did their work with integrity. I feel lucky to have found them and glad to continue a collaboration.
Hiring a marketing company was a big deal for our small business and I'm so glad we went with Big Red Jelly. It was a new experience for us and we didn't entirely know what to expect.
Ashley GreenwellFounder and CEO

“

Josh did great with my branding consultation. Really enthusiastic about helping and learning my companies history and the best way to reach our target audiences. Definitely recommend.
Carl SpencerEntrepreneur and Business Owner

“

I just completed my second project with Big Red Jelly and am very happy with the results. Ammon Galvez and Ali Reimer were fantastic. They are both creative, responsive and a pleasure to work with.
Ryan FlahiveFounder and CEO

“

I was recommended this company by our team member, It is just an amazing company. I prefer working out a new project with a predict general picture, they can do it much better than I expected, especially weekly review the performance, good communication and quick actions. Most important, they provide professional brand assets building, I like them. Ali Reimer is great!
Rita GuFounder and CEO, Boucle Home

“

Big Red Jelly has been great to work with! they are very clear and precise with how they intend to help you. They create a roadmap to success and guide you and your company hand in hand. Can't rave about them enough.
Bailey BeckBusiness Owner

“

This is my second time working with Big Red Jelly but I can assure you it won't be my last. This team is so creative and does an amazing job. They did such great work on our branding and I'm excited to keep working with them on our upcoming projects!
Valentina MendozaMarketing Director, EDS

“

Big Red Jelly was awesome! We started working with Joshua who took us step by step through the process and listened intently to our needs. I didn't realize how much potential we had in our marketing and desig until I met with them. The whole process was magical!
Davey WarrenCEO, Pearagon

Explore Our Award-Winning Brand Portfolio

Healing Mountain Massage School

Bamboo Insurance

Audens Golf Performance

Pure Balance Pilates

Common Sense

Visera

Full Portfolio

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More Branding Services

Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.