Service & Phase: Brand
Brand Phase Chapter 5: Brand Core
Deliverable: Internal Brand Engagement Program
Even the best brand strategy can fail when it isn’t communicated to your team effectively. Unclear communication, confusing directions, and confusion can sink amazing brands. An employee-focused internal brand engagement program is your key to make sure your strategy truly shines. We craft a plan specifically for your business so your team understands and lives your brand’s core principles.
Request a QuoteLet's Talk
Top Branding Firm
50Pros
Top Branding Company
Clutch
Most Reviewed Creative Agency
The Manifest
Request Your Free Brand Engagement Program Quote Today
Why a brand engagement and activation program matters?
Did you know?
- 86% of employees and executives say ineffective internal communication is the main cause of company failures
- Brands with effective internal communication have 25% lower employee turnover
- 44% of employees say they are less engaged with their work when leadership communication is infrequent or unclear
- 78% of employees say they would be more loyal to the brand if they were better informed about changes at the company.
Let's Talk
Internal Brand Engagement Program: The Goals
What will you get out of this specific step in the Brand Core chapter of our brand building proven process.
Communication Guides
We will help you understand how your employees perceive your communications, and how to help them connect to the message you want to tell. This means less frustration, less miscommunication.
An Effective Engagement Program
We include the internal brand engagement program in our process for one simple reason: it works. Effectively communicating the essence of your values and brand to your employees helps them be more engaged and represent the company in the way you want.
A Springboard For Your Brand Blueprint
Great values and good communication don’t mean anything if you don’t actually operate according to those values. That’s why we use your engagement program as a foundation for your personal brand blueprint. This is a guide to help you align your leadership team with your brand’s core principles.
Why Invest in Your Internal Brand Engagement Program?
In an ideal world, our communication would always be clear and effective, but we know the typical workday is far from ideal. Small mistakes, missed emails, and misunderstandings can obliterate a marketing initiative and derail a successful company.
Your engagement program is about more than just telling your team what your company values are. It’s about communicating why those values are important, how you plan to live them, and what it means to them as an individual.
Then, it’s about consistency in communicating your effort to live up to those values in regular communication with your employees. It might seem like a small detail, but regular reassurances that the company they work for is actually operating in line with their values makes a big difference.
Your brand engagement program can:
- Increase employee productivity and retention
- Improve the operating efficiency of your company
- Increase the ROI of your marketing plans by making them more effective
- Strengthen your word-of-mouth brand
- Reduce stress and conflict in the office
Let's Talk
Launching your brand engagement program is part of our branding proven process
Service & Phase: Brand
Brand Phase Chapter 5: Brand Core
Deliverable: Internal Brand Engagement Program
Our proven process builds a strong foundation for consistent company growth step by step. Each deliverable serves a key function and adds value to your brand. This chapter — the Brand Core chapter — defines the core value and goals of your brand. We formalize your brand’s purpose and values into a clear, useful plan for your company.
01 | The purpose of your brand engagement program
Your engagement program makes sure that your values, what matters most to your brand, isn’t lost in translation to your team and gets them committed to working in line with those values.
02 | How do we create your brand engagement program?
We’ve worked with thousands of brands and learned what helps employees buy into the brand and values of a company. We use data, market research, and stakeholder interviews to outline what your program should look like.
03 | When to use your brand engagement program
How and when you use your engagement program is up to you, but we will help you decide when to meet with your team, and if you should do it regularly. This is more than just a powerpoint presentation, it’s a collaborative program to get everyone committed.
Your Employees Are Your Most Valuable Resource
Your employees are the front-line of your brand. They are the ones who interact with your customers and create the brand your customers actually see and remember. If you want your core values to be clear throughout the customer’s journey, your employees need to understand your brand on a fundamental level.
Clear Communication
Find consensus on how to speak to customers, each other, and about the brand.
Shared Values
Understand the values of the team and the brand, learn how to communicate that understanding.
Collaborative Engagement
Earn buy-in from your employees on your business goals and encourage collaborative brand engagement.
91
Around 91% of employees say their managers are not good communicators.
57
57% of employees say unnecessary or unproductive are their most frequent obstacle to productivity.
23
Only 23% of employees globally say they feel truly engaged at work.
What Our Clients Say About Our Brand Building Agency
Get your FREE Brand, Build, Grow Audit
Ready to 3x your growth? Get started today!
More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Your brand engagement team
Big Red Jelly is an entirely US-based team of industry veterans and passionate marketing professionals. We have helped thousands of companies launch new brands or completely redesign their existing one.
Our team is committed to delivering a hand-crafted, data-backed, and compelling brand that not only stands out among your competitors but lays the foundation for lasting, measurable growth.
Meet the Team
Why choose Big Red Jelly as your new brand strategy partner?
At Big Red Jelly, your success is our success. Our proven process and 99% customer satisfaction rating are testaments to our passion. We go beyond “strategic fluff” and buzzwords. We promise to deliver real, applicable assets and actionable strategies that will help you scale your operation, clarify your brand, and attract more customers. We promise to embrace your love for your brand and make your vision a reality.
Let's Talk
Learn how to improve engagement and activation for your brand
What is a Modal in Web Design?
Who is this for? Business owners, marketers, new web designers, and entrepreneurs who want to create an impactful website, or implement modals or popups as part of an effective sales…
Read MoreRead More
Subscribe to The Current for the Latest Branding Tips, Tricks, and Trends
The Current keeps you informed on the latest trends in brand building, online marketing and business strategy. Get our tips, tricks, tools and advice straight to your email inbox. Subscribe today, learn, apply and enjoy!
Subscribe to our newsletter to keep growing!
5 Brand Engagement Program FAQs
So, what exactly is an internal brand engagement program?
Your engagement program is a guide on how to effectively communicate your new brand values, promise, mission and more in a way that your team will understand their importance. It is your cheat-sheet for transferring your passion for your brand to your employees.
Can’t we just send an email with the new branding?
Your new brand assets are core to your brand’s success. Something that important should be communicated in a way that reflects that gravity. We’re not going to tell you what to do, but we will recommend better ways to transfer your passion to your team.
Can we skip this step if we don’t have any employees?
No. Our proven process builds on every chapter and each phase supports and amplifies the others. You might not have employees now, but you might in the future, and having an engagement program is extremely useful when speaking with investors, partners, and others who need to understand the values of your company.
What is involved in creating the engagement program?
We identify the building blocks of your internal brand engagement program while crafting your mission, vision, and brand promise. Using our proven process, we build a program using those blocks that is tailored to your brand, your employees, and your company goals. We don’t offer you a one-size-fits-all program.
Do all companies have an internal brand engagement program?
No. Many companies have guides on how to talk to employees and customers, but not every company has a guide specifically designed on how to communicate the values and mission of the company to its team members. We have seen over and over again that brands that implement an engagement program and use it regularly see more success and faster growth than those that do not.
Increase your brand engagement and elevate your team’s performance
Contact our brand strategy experts today and schedule a free consultation.
Request a QuoteLet's Talk