Brand Roadmap & Blueprint

The brand blueprint specifically is the high level direction and goals of your brand project. It includes several important items that help keep us on track and focused on the main objectives of your new brand:

• High level business goals and strategy
• Strengths, weaknesses, opportunities and threats
• Revenue streams and growth strategy
• Industry-specific requirements and opportunities
• Ideal customer outline
• Longterm goals
• Short-term goals
• Brand positioning statement
• Mission statement
• Unique value proposition
• Brand values
• Market share
• And more

The blueprint also includes summary information about your assigned team of brand experts, their expertise, contact info and background. The brand blueprint also includes a summary of key deliverables, timelines, due dates, and more.

The brand roadmap is an important component of your brand blueprint. The roadmap focuses on the timelines and action items of your brand project. It serves as your brand strategy roadmap, outlining clear action plans and helping you measure progress at each stage of the process. Our brand proven process has 10 chapters and you will go through each of these chapters with your brand strategist. Every time that we complete a brand chapter, we will update you and update the roadmap with links to completed assets and deliverables.

The goal of the brand roadmap is simple, to ensure that you see clearly what has been completed, what is currently being worked on and what is coming up next in your branding project.

Effective project management is often the forgotten part of solid creative work. It’s not good enough to just deliver amazing designs and great branding work, it’s important to ensure that work is getting done on time and on budget.

Our brand experts are well trained in being effective project managers. We monitor the timelines and scope of your branding project weekly to ensure that we are on track to get your brand done at the right time and executing on all of your brand deliverables and assets. As part of this process, our team coordinates marketing efforts, including the planning and execution of marketing campaigns and social media campaigns, to ensure your brand is consistently promoted and communicated across all channels.

When you start your new brand with our team, you will have weekly brand review sessions with our team. We welcome your feedback, thoughts and questions during these sessions. You will also receive preview emails and walkthrough videos, so you can review progress of your new brand well before the upcoming brand review session. We include more collaboration points such as:

• Shareable brand blueprint
• Shareable brand roadmap
• Weekly email updates
• Weekly video call brand review sessions
• Milestone email updates
• Milestone text message updates
• Sharing personalized messages to ensure tailored communication with your audience
• Coordinating email marketing efforts to align with your brand identity and engage your audience
• Leveraging social media channels to reinforce your brand identity and connect with your audience
• And more!

That’s OK! If you want to add anything to your project or scope, please let your brand strategist know. They will chat with our business development team if a new quote or timeline is necessary and work with you accordingly. We ensure that we don’t charge you for anything without your approval.

Brands change and so does your business, sometimes a quick pivot is necessary and you need to make changes to your brand scope while we are working through the brand process, we will be flexible and pivot with you! Changes may also be required to adapt to evolving markets and shifting market conditions, ensuring your brand remains competitive and relevant.