Service & Phase: Brand
Brand Phase Chapter 1: Brand Discovery
Deliverable: Dedicated Brand Strategist
One of our most popular unique propositions here at Big Red Jelly is our “engaging interactions”. You can read all about our clients positive feedback when it comes to how we communicate, collaborate, educate and create together with our clients. When you start your brand project with our agency, you will have an assigned team of dedicated, world-class, and award-winning brand strategists. Our branding experts are all in-house and each team member specializes in a specific area of branding: visual identity, brand messaging, brand strategy, brand management, and more. Get to work on your new brand with your new dedicated brand expert today!
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Most Reviewed Creative Agency
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Work with a branding expert and grow your business
Did you know?
- Consistent branding across all channels can increase revenue by up to 23%.
- It takes up to 5 to 7 impressions for customers to remember a brand.
- Companies with a strong brand strategy can see a 10-20% increase in revenue growth.
- 50% of consumers are more likely to purchase from the brands they recognize.
- 81% of consumers claim they need to trust a brand before buying from them.
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Key Outcomes From Working With A Brand Strategist
By working directly with our team of branding strategists and experts, we will be able to get to know your brand vision at a deeper level than ever before. Our brand strategists will work with you from start to finish, through the entire duration of the branding phase here at Big Red Jelly, bringing you brand to life and helping you scale your business.
Engaging Interactions
Our brand strategists don’t just create brands or brand assets for the sake of “creating deliverables”. We believe in our proven process and that the very act of going through our branding proven process and working with our brand experts will be an engaging, educational and enlightening experience.
Empathy & Collaboration
Once you start working with Big Red Jelly and we start to prepare for your on-boarding and brand building experience, we make sure that we assign the right team of brand, build and growth strategists to your needs. We will explore industry knowledge, personalities, bandwidth, and specific brand needs before putting together your new brand building dream team!
Consistent Communication
Communication is key, especially when building a new world-class brand for your business. We pride ourselves on over-communicating and your dedicated brand strategist will follow those same principles. Previews will be sent before every brand review sessions, detailed follow-ups afterward and comprehensive roadmaps and summaries to wrap up every week and month.
Why is a dedicated brand strategist important?
- Build a strong project and vision relationship
- Lead with empathy in understanding your needs and those of your customers
- Consistency in communication and design
- World-class expertise, technique and execution
- Personality and communication alignment
- “Buying in” to your vision and building a new brand
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Working With A Dedicated Brand Strategist Is Part of Our Proven Process
Service & Phase: Brand
Brand Phase Chapter 1: Brand Discovery
Deliverable: Dedicated Brand Strategist
Working with a dedicated team of brand strategists is part of our brand proven process here at Big Red Jelly. We don’t throw you around between different team members and cause confusion for your brand and company vision. It’s important that we assemble the right branding dream team from our agency, that will buy in to your vision and elevate your brand to new heights. Your dedicated brand strategist will lead you through our award-winning and proven brand building process.
01 | The Purpose of Your Dedicated Brand Strategist
You will have a leading dedicated brand strategist and a team of branding experts working with you. Your lead or dedicated brand strategist will act as your main account manager and project manager. They will ensure that your project is getting completed on time, on scope and moving efficiently and successfully. You will receive regular updates, roadmap summaries and explanations every step away, especially during your brand review sessions that we will schedule with you and your team every week.
Key outcomes:
- Clear, frequent and collaborative communication
- Education and clarity on why certain branding steps matter
- Listening!
- Client blueprint and roadmap updates
- Organize deliverables and execution
- Weekly and monthly summary branding updates
- Keeping your brand project on schedule and scope
02 | Leading You Through Our Branding Process
When we create new brands or understand a brand refresh or redesign, we don’t just gather information and then hide behind the curtain and try to create something new… It’s all about collaboration and the branding process itself, educating and working closely with you and your team every step of the way. Just ready our client reviews and branding case studies! The branding process will uncover new insights, opportunities and areas of growth for your business brand!
Tools & Tactics
- Weekly brand review sessions
- Video and email previews
- Shareable and collaborative brand design links
- Detailed follow-ups, needs and action items
- Weekly summary updates
- Monthly summary updates
- Brand client blueprint and roadmap
- Organized brand, asset and template folders/libraries
03 | Helping You Rollout, Apply & Activate Your Brand
Designing and developing a captivating and successful brand is only half the battle. The real magic happens when we successfully help you rollout, activate and manage your brand. Not only does your dedicated brand strategist specialize in building brands, but they are experts in activating and growing brands. They will work closely with your company to ensure you leverage new brand, using it effectively in your rollout, marketing campaigns, sales teams, leadership and employees. Release your band, don’t police your brand!
Helping you to activate and grow your brand:
- Internal brand rollout support
- External brand rollout support
- Brand activation checklist
- Brand asset templates and walkthrough videos
- Brand management check-ins and Q&A sessions
- Leadership and team brand alignment meetings
- And more!
Your Dedicated Brand Strategist Will Help Bring It All Together
By clearly understanding your needs, vision and brand goals, your dedicated brand strategist will help bring it all together for a successful brand building journey. Your company will get all the necessary brand strategies, assets and practical action items to activate your brand, attract more of the right customers and grow more efficiently than ever before.
Brand Strategy
Clear alignment and clarity on your brand positioning and brand strategy.
Brand Assets & Activation
Practical and effective brand assets and collateral to accelerate your marketing, sales and revenue growth.
On-Going Brand Support
Brand management, brand activation and brand campaign support from award-winning branding experts.
23
%
Consistent brand presentation across all platforms can increase revenue by up to 23%
10
Consumers form their first impression of a brand's logo within just 10 seconds.
60
%
60% of consumers will avoid brands with poor or unprofessional website design.
What Our Clients Say About Our Brand Team
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet Our Branding Experts
Experience the benefit of pairing a proven branding process with an award-winning team of experience brand strategists. We believe that branding should be clear, collaborative and drive measurable growth for businesses of all sizes. Our brand team boasts a diverse background of specializations: brand messaging, logo design, brand management, copywriting, storytelling, customer research, brand strategy and so much more. By combining world-class expertise with a branding process that has been proven to work for thousands of brands around the world, we can help your brand grow too!
Meet the Team
Why choose our Big Red Jelly brand team?
There are several practical reasons that companies around the world choose our branding agency for their brand strategy, design and branding needs. Here are just a few:
- US-based and in-house
- Award-winning case studies and brand portfolio work
- A proven branding process with 10 brand chapters
- Practical and helpful brand assets
- Effective brand strategy that leads to measurable growth
- Efficient and transparent pricing
- Flexible and customized to meet your needs
- And more!
Let's Talk
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Frequently Asked Questions About Our Brand Strategists
What is a "brand strategist"?
A brand strategist is a branding expert that understand the process, strategy and tools & tactics that are necessary to build a captivating brand that helps a business measurably grow. It’s important that a brand strategist understand far more than just brand design or graphic design. Brand strategy is all about connecting the dots and designing a brand that can be leveraged to help you increase your revenue. Your brand is the perception that your ideal customers have of your business and what you do. So, our brand strategists know what it takes to get in the minds of your customers and develop a reputation and brand image that resonates with their pain points and what they value most.
What are the backgrounds and specialities of your brand strategists?
All of our Big Red Jelly brand strategists are experts in brand strategy and building world-class, professional brands, but our brand team also has specific lead roles and areas of next-level branding expertise:
- Brand messaging and storytelling
- Graphic design
- Content creation
- Brand visual identity and logo design
- Brand management and activation
- Brand and customer research
- Brand campaigns and advertising
- Brand positioning
- And more!
How do your brand strategists align with my vision?
This all starts with industry experience. Our brand team has experience in building brands in dozens of industries and unique challenges from companies around the world. Despite the unique array of challenges, the principles of effective branding always remain the same. By following our proven process and understanding your unique brand vision, we can bridge this gap and ensure that your new brand is unique, clear and effective in driving business growth.
How many brand strategists will I work with to develop my brand?
You will have one dedicated brand strategist and main point of contact. Your dedicated brand strategist will act as your account and project manager during your journey through our brand phase. However, as we move through certain specific branding chapters in our proven process, different branding experts will join calls and collaborate on your project. For example:
- Brand messaging: Collaborating with our brand messaging team
- Visual identity: working with our logo experts
- Assets and content: working with our design and content teams
- Brand strategy: working with our brand director and leadership
- Website: Transitioning to our build team and web design experts
- And more!
How do your brand strategists combine process with customized creativity?
Whenever we start a new branding project, we always start with a blank canvas. All of our branding work for clients is 100% custom and unique to your business. Yes, we follow our proven branding process, but that helps guide our creativity. We believe that true creative follows a process and by having both you can be guaranteed that your new elevated brand will be exactly what your business needs to grow. You will experience the efficiency and clarify of the process and also the captivating benefits of working with world-class creatives and designers as we work together to improve and elevate your business brand.