Service & Phase: Build
Build Phase Chapter 1: Build / Website Discovery
Build is our term for website design and development. But we call it build because designing and developing a new website and online experience includes far more than just your usual web design. We kickoff our build phase or web design phase with the first chapter in our web design and development process: Build Discovery. Our website experts will dive deep into your company goals, vision and strategy so we can better understand how to build a better website for your business and help you grow.
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Grow Your Business With A Better Website
Did you know?
- 88% of customers research a business online before making a purchase.
- 57% of internet users say they won’t recommend a business if the website experience is poor.
- Companies that have websites experience an average of 28% more revenue growth.
- It takes users about 50 milliseconds (0.05 seconds) to form an opinion of your brand, product and service.
- 93% of online experiences begin with a search engine.
Build Discovery Key Positive Outcomes
A successful build and website discovery is the foundation for designing and building a better website for your business. We align our expertise, resources and technical capabilities with the growth goals of your company and prepare to put together a comprehensive website strategy to build off of.
Website Goal Clarity
Our website discovery chapter is designed to get to know you, your business and your business growth. Our website experts spend hours reviewing your strategy, vision and opportunities. We send you a website questionnaire to complete beforehand and schedule a thorough website discovery session to ask important questions that set the stage for website research.
Online Growth Alignment
Our website experts have decades of experience in designing, developing and launching successful websites. We align our expertise your business growth goals and set the stage for a successful website build project. You will get to meet your dedicated team of web developers, review our process and align on important website action items.
Foundation for Website Research
Build and website discovery sets the stage for the next chapter in our build proven process, which is website research. Discovery is very subjective and based on your vision. Research is more objective, where our website experts dive into your analytics, online trends and market research. But, it all starts with better understanding you, your business and your current website setup.
Why is Build Discovery Important?
- Understand your current website setup
- Review your growth goals
- Review our proven web design and development process
- Get to know your dedicated team of website experts
- Outline priorities and action items
- Prepare for a successful website research process
Build Discovery is Part of Our Website Building Process
Service & Phase: Build
Build Phase Chapter 1: Build Discovery
Build discovery is the first chapter of ten in our website building proven process. We believe in process and we believe that by combining a proven process with world-class web design talent, we craft online experiences for our clients that help them grow better, faster and further online.
01 | Website Discovery Purpose & Deliverables
The build discovery chapter is strategically placed as the first chapter in our proven process because it is imperative that we align with your business goals and needs. We have a well outlined checklist and agenda of questions that we explore answers to. This allows our website experts to better understand your current website, your future website goals, industry, market trends and ideal customer.
Key Deliverables:
- Build/Website Discovery Session
- Dedicated Build Strategist (web designer & developer)
- Build/Website Blueprint & Roadmap
- BRJ Co-Founder Collaboration in Website Build
- Build/Website Discovery Tour
02 | Website Discovery Process
The build or website discovery process is designed to be hands-on, collaborative and transparent. When you first start working with Big Red Jelly, you will receive a website on-boarding email that includes a welcome video, website questionnaire and schedule link to book your discovery session with our website team.
In preparation for the website discovery session, our team will share notes, talk to your account management, align resources and review your answers to our website discovery questionnaire. That way we can prepare for a very efficient and effective discovery conversation, all centered around elevating your website and brand online.
03 | Build/Website Discovery Application
The process itself of discovering your website goals and strategy will be enlightening to you and your teams. We encourage you to ask the same questions that we will ask you, regularly and with your marketing and leadership teams. You will surely uncover hidden gems in how to strategically position your brand and build a website that leads to higher conversion rates and gives your marketing and sales teams what they need to succeed.
After the discovery session you will receive detailed notes, a summary, action items and clear website roadmap and blueprint that we will update regularly as we press forward in designing and building out your new website.
Build Discovery Is The Foundation Of A World-Class New Website
By combining our technology, expertise, and website building proven process, our website experts will take through our award-winning steps to develop a website that will help your business grow for years to come!

Award-Winning Design
Our web designers boast countless awards in UX/UI, design and web development. Let’s use our expertise to help your website now!
Strategic Online Tools
We connect your website with the optimal tech stack and automations to transform your website into a marketing powerhouse.
Website Rollout
We don’t just build great websites, we help you launch and rollout your new website to your audience. Show off your brand online and build the hype around your business!
Next Brand Chapter: Build Research
Once website discovery is complete, it’s time for your website team to dive in and conduct thorough website and market research for your business. We review analytics, customer journey, online trends, SWOT analysis and tech stack options for your new website.
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Get to know our website building experts
Our web design and development agency specializes in affordable and effective website building. We have experts that specialize in UX/UI, web design, web development, hosting, web services, graphic design, website content, SEO, digital marketing and more.
Our team is US-based and in-house right here in Provo, Utah! We believe that world-class web design and development services don’t have to be expensive or complicated. We are committed to delivering and efficient and successful process for your website needs. Work with our website team today and experience the difference!
Why choose us for your new website?
In order to have a great website and online experience, you need to bring together world-class website expertise, a proven process and the right technologies. And we are committed to doing just that! Our agency specializes in a number of website platforms like WordPress, WooCommerce, Shopify, Wix and many more! Let us know your vision for your new website and we will bring it to life! A few reasons that companies choose our web design agency are:
- Award-winning work
- Certified and verified website experts
- World-class experience
- US-based
- Transparent and affordable pricing
- Guaranteed positive results and online growth!
Learn more about how to take your website to the next level
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Frequently Asked Website Questions
Which website platforms do you specialize in and can you help me switch?
We have worked in just about every website platform out there, however we do have our recommended website platforms depending on your business goals. We first diagnose your growth vision, business needs and online strategy, then we can recommend the best CMS and website platform for you. Some of our preferred website platforms are:
- WordPress
- Woo / WooCommerce
- Shopify
- Wix
- Figma
- And more!
How long is the build discovery process and what's included?
The entire build discovery chapter takes about a week and includes many important steps and deliverables that ensure your website is set up for future success.
- On-Boarding email and next steps
- Welcome video
- Website questionnaire
- Internal collaboration and prep
- Website discovery agenda
- Proven process walkthrough
- Website discovery session and questions
- Follow up with action items and priorities
- Schedule the website research process
How can I prepare for a successful build discovery phase?
There are a few things that you can do to prepare to work with our website building agency, preparation is key to ensuring a successful website build project. Below are some things to keep in mind:
- Gather your content
- Complete our website questionnaire
- Invite your team to the build discovery session
- Watch our welcome video and learn about our proven process
- Review your current website and online tools
- Consider what the PERFECT website looks like and can do for your company
- Collaborate with your marketing, sales and leadership teams
Can you audit my website and make improvements?
Yes! If you are unsure if your website is performing well for you, or you are not sure what can be improved. Reach out to our team. We do free website audits and put together a report for you to review. The website audit will show you key improvements, like:
- Website content score
- Technical score
- Site speed improvements
- Security and accessibility improvements
- Branding and content opportunites
- Tech stack suggestions
- SEO ranking
- And more!
What if I don't have a website and need a new one?
Reach out to us! We love building new websites and online experiences for businesses. Even if you just have an idea, or you don’t know where you start. You have a vision for you brand, and we will help bring that vision to life by designing and building a website that you can be proud of.


