Service & Phase: Build
Build Phase Chapter 3: Build / Website Strategy
Following the completion of Build Discovery and Build Research, the next phase involves transforming these insights into a structured, actionable plan. The Website Strategy chapter establishes a comprehensive blueprint for the new website. Insights regarding the brand, target audience, and competitors are synthesized to define specific goals and functional requirements. This step is essential to ensure the website functions as a strategic asset that attracts visitors, fosters engagement, and drives conversions. In the absence of a robust website strategy, the development process lacks direction and effectiveness.
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The Strategy Behind Your Digital Foundation
Did you know?
- Over 94% of first impressions of a business are related to its website design.
- Websites with a clear strategy and user-centric design have an average conversion rate that is 10-15% higher than those without.
- A well-defined website strategy can reduce project time and costs by up to 25%, as it prevents costly changes and rework later in the process.
- 75% of consumers admit to making judgments about a company’s credibility based on its website design.
- Websites with a strong user experience (UX) have a 50% higher customer retention rate.
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Key Outcomes From An Effective Website Strategy
A successful Website Strategy goes far beyond choosing a color palette and a few pages. It’s about laying a foundation for growth. Here’s what you can expect from the process:
A Purpose-Built Digital Asset
The website will serve as a strategic tool rather than merely an online presence. The strategy will specify methods to attract the target audience, communicate the brand narrative, and guide visitors toward key business objectives, such as completing a purchase, submitting a lead form, or initiating contact.
Clarity For Project & Marketing Teams
The Website Design and Development Strategy document functions as a central reference for the entire project. This blueprint aligns designers, developers, and marketers on a unified vision, resulting in a more efficient and collaborative workflow.
A Foundation for Long-Term Growth
Strategic planning for user experience, mobile responsiveness, and future scalability establishes a website capable of supporting ongoing business growth. This approach minimizes the need for costly future overhauls and ensures the digital presence remains adaptable.
Why is Website Strategy so Important?
Your website is often the first point of contact. Your website often serves as the primary point of contact for prospective customers, making intentional design and functionality crucial. An effective Website Strategy transforms an aesthetically pleasing site into a valuable business asset for your business:
- Drives Conversions: The strategy identifies key user actions and establishes a structured pathway to guide visitors, optimizing conversion rates from the outset.
- It Ensures a Seamless User Experience (UX): A solid strategy maps out the user journey, ensuring a logical flow and intuitive navigation that keeps visitors engaged andSaves Time and Resources: Defining goals and requirements at the outset enables the creation of a detailed plan, which helps prevent scope creep and reduces the likelihood of costly changes during development.the development process.
- Positions the Business for Scalability: A forward-looking website strategy anticipates future integrations, content, and features, enabling the site to adapt as the business evolves.
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Website Strategy is Part of Our Proven Process
Service & Phase: Build
Build Phase Chapter 3: Build / Website Strategy
The Website Strategy chapter serves as the essential connection between research findings and website development. This phase translates raw data into a clear, actionable plan that functions as the blueprint for the entire website build.
01 | Website Strategy Purpose & Deliverables
The purpose of the Website Strategy chapter is to create a detailed blueprint that will guide the design and development of your new website. This plan ensures your site is built to be both visually stunning and highly functional, aligned with your business goals and customer needs.
Key Deliverable for Your Website:
- Website Design & Development Strategy: A comprehensive document that outlines your website’s goals, target audience, key features, technology stack, and user experience (UX) journey.
02 | Website Strategy Process
The Build team initiates this phase by analyzing insights from the Build Discovery and Build Research stages. A collaborative strategy session is conducted to define the website’s core purpose, such as lead generation or product sales. Subsequently, a detailed strategy document is developed to serve as the master plan for the remainder of the project.
Tools and Tactics Used in This Chapter:
- Website Strategy Workshops: Collaborative sessions to define goals, audience, and key performance indicators (KPIs).
- Customer Journey Mapping: Creating a visual narrative of a customer’s journey with your business, from their first interaction to post-purchase.
- Online User Flow Mapping: A step-by-step visual map of how a user will navigate through your site to complete a specific action.
- Revenue Tracking and Optimization: Setting up tools and processes to track how your website is contributing to your business’s revenue goals.
03 | Website Strategy Application
The Website Design and Development Strategy forms the basis for the subsequent Website Sitemap chapter. Strategic decisions from this phase directly inform the website’s organization and structure, ensuring each page fulfills a defined role in the customer journey. Mapping the customer journey and defining user flows at this stage ensures that all website elements, including navigation menus and call-to-action buttons, are designed to guide visitors toward conversion and optimize revenue. Insights from this process serve as direct input for the sitemap and wire framing phases, resulting in a strategic and purposeful website.
Website Strategy Is Key To Growing Faster Online
Defining a Website Strategy is essential for developing a website that is both visually appealing and results-driven. This investment yields a digital asset that consistently supports business objectives.
Increase Conversions
A strategic website is designed to convert visitors into customers, leads, or subscribers.
Enhance User Experience
A planned approach to UX ensures a seamless and enjoyable experience for your visitors, building trust and engagement.
Ensure Scalability
Your strategic blueprint provides a path for your website to grow and adapt with your business needs, saving you money and effort in the long run.
94
of consumers say that a website's overall appearance is a key factor in their decision-making process.
75
of consumers judge a business's credibility based on its website design.
48
of people cite a website's design as the number one factor in determining the credibility of a business.
Next Build Chapter: Website Sitemap
Once the Website Strategy is established, the structuring of the website commences. The Website Sitemap chapter outlines the site’s navigation and content hierarchy, ensuring each page has a defined purpose and logical pathway.
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09 | Execution & Assets
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02 | Content Research
- Content Audit
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- Content Gap Analysis
- Trend Analysis & Content Opportunities
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- Content File Library
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05 | Page Layout
- Page Layout Strategy
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- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
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- Website Content Strategy
- Website Content Styling & Editing
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- Website Lead Magnets
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- Website Content Repurposing & Workflow Strategy
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- UX/UI Fundamentals
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- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
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01 | Review & Training
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02 | Grow Research
- Growth Audit
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- Website Security Checklist
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- Blogs, Website Content, Pages
- Graphic Design & Social Posts
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- AI Sales & Marketing Agents
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- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
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- Influencer & Partner Marketing
- Digital Marketing & Advertising
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Meet Your New Website Building Agency
The Big Red Jelly team comprises creative professionals dedicated to building impactful and authentic brands. The team applies expertise in website strategy, website development, and user experience (UX) to support client growth. U.S.-based web specialists possess extensive experience with a diverse client base, ranging from startups to established enterprises. The approach emphasizes collaboration, integrating proven strategies with each client’s business vision. The team is committed to delivering strategic, data-driven, and visually compelling websites that achieve measurable business outcomes.
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Why Choose the Big Red Jelly Team for Your Website Strategy Needs?
Organizations seeking to build or redesign a website require more than a standard development agency. The Big Red Jelly Build team offers a combination of applied creativity and advanced technology. All work is completed by a U.S.-based team, ensuring consistent communication and market understanding. The team’s established process has supported thousands of businesses in clarifying their brand, attracting customers, and scaling operations. The focus is on delivering practical creative assets and strategic direction, resulting in a comprehensive plan that supports long-term business success. Clients benefit from a dedicated partnership committed to digital achievement.
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5 FAQs About Website Strategy
What is website strategy?
Website Strategy is the foundational planning phase that precedes any design or development work. It involves a deep analysis of your business goals, target audience, and competitive landscape to define the specific purpose and functional requirements of your site. This process extends beyond visual design to address key questions, such as: “What problem is this website solving for my users?” and “How will it generate revenue?” It provides a clear, data-driven roadmap for the entire build, ensuring every decision is intentional and aligned with your business objectives.
Why is website strategy more important than website design?
Both are crucial, but a strong strategy is the key to a website’s success. Website design focuses on aesthetics, visual appeal, and user interface (UI), while strategy ensures the site is built to solve a specific problem or achieve a specific goal. Without a strong strategy, a beautiful website can be a “pretty face” that fails to generate leads, sell products, or effectively engage users. A strategic plan ensures every design element, from navigation to call-to-action buttons, is purposefully placed to guide users toward conversion. Think of it as building a house: the design is the blueprint, but the strategy is the reason for every room, every window, and every structural element.
How long does it take to develop a website strategy?
The timeline for developing a comprehensive Website strategy can vary based on the complexity of your business and your goals. However, as part of our proven process, this chapter is typically completed within a few weeks. The time invested upfront in this phase is a powerful investment that saves you significant time and money in the long run. By preventing costly changes, revisions, and rework that often occur with unplanned projects, this strategic phase ensures a smoother, more efficient, and ultimately more successful development process. It’s a key step to avoiding common pitfalls and ensuring your budget is spent effectively.
Can my business build a successful website without a strategy?
It’s possible, but not recommended. Building a website without a clear Website Strategy is like setting out on a road trip without a map or a destination. You might get somewhere, but it’s unlikely to be where you intended to go. A lack of strategy often results in a site that fails to align with your business goals, has a confusing user experience, and ultimately fails to drive the results you’re looking for, ultimately wasting your investment. You may end up with a website that looks good but doesn’t perform, leaving you with a digital asset that is a drain on resources rather than a driver of revenue.
How does a website strategy increase my website's conversions?
A Website Strategy directly impacts conversions by focusing on the user’s journey from their first click to their final action. We begin by defining the specific actions you want visitors to take (e.g., fill out a form, make a purchase, schedule a demo). We then create a detailed plan that strategically designs the site’s layout, navigation, and content to guide them toward those goals with minimal friction. This intentional design removes obstacles, making it easier and more intuitive for users to complete desired actions, which leads to a measurable and sustainable increase in your conversion rate. The strategy focuses on optimizing your site’s performance to make every visitor a potential customer.
To initiate the development of an effective website, contact the Build team to begin the Website Strategy process.
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