Service & Phase: Content
Content Phase Chapter 1: Content Discovery
Deliverable: Content Discovery Session
It’s time to put all our hard work during the Branding process to work in the real world. The crafting of the content that will communicate your brand values to your clients is where we begin to see the fruits of our labor, and it all begins with the content discovery session.
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Deep Content Discovery for Deep Understanding
Did you know?
- 83% of marketers say it’s better to focus on quality over quantity, even if it means posting less.
- 64% of marketers reported higher conversion rates from content-sourced leads since adopting proprietary research, and 61% saw higher SEO rankings and organic traffic.
- 65% of B2C marketers say they prioritize their audience’s information needs over the sales/promotional messages.
- 81% of consumers say they need to trust a brand before they will consider buying
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The Goals of the Content Discovery Session
Success in your content marketing only comes from a unified vision and a deep understanding of the brand and your goals. Our discovery session is designed especially to do just that.
Key Content Questions
It doesn’t matter how good your content is if you’re trying to answer the wrong questions. Together, we will work to find out what questions your brand is trying to answer, and how the right questions can help you find answers to common marketing roadblocks.
Deep Understanding
After the discovery sessions, both sides will walk away with a deep understanding of the brand, the target audience, the role of content, and more. We won’t be guessing when it comes to creating your content.
Content Marketing Goals
A deep understanding will allow everyone to see natural goals your brand can achieve with a data-driven marketing strategy. These goals will set the bar for later marketing blueprints and campaigns.
Why is a Content Discovery Session so important?
An effective discovery lays out the facts. It gets everyone on the same page before work begins. Alignment during a discovery session ensures that all your content and marketing are coherent, consistent, and effective in contributing to your end goal.
- 65% of consumers say a brand’s CEO and employees influence their decision to buy. A discovery session is as much for your benefit as for us; you will be able to deeply understand your brand and how your audience perceives it.
- 30% of consumers have stopped buying that brand’s products or services after seeing a brand act negatively. Do you understand what actions your brand might take that will drive customers away?
- Brand consistency leads to revenue increases of 10–20%. Without a solid understanding of your brand, goals, the market, and resources, you run the risk of being inconsistent, which means fewer sales.
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The Content Discovery Session is Part of Our Content Creation Proven Process
Service & Phase: Content
Content Phase Chapter 1: Content Discovery
Deliverable: The Content Discovery Session
Every step of our proven process builds on the previous steps, crafting and refining your brand as a cohesive and powerful asset to your business. In this chapter, we turn your strategy into a clear, practical plan for how you’ll communicate with your audience.
01 | The purpose of the Content Discovery Session
This is where the rubber hits the road. In this session we clarify your brand strategy and marketing rules that form the foundation of your customer communication.
We lead with empathy when it comes to discovering and researching your audience. Creating world-class and original content is the key to building brand awareness, growing your audience and expanding your marketing and advertising campaigns, and it all begins with discovery. With content discovery, your content becomes:
- Custom
- Memorable
- Captivating
- Effective
- Consistent
02 | How we execute the Content Discovery Session
During the Content Discovery Session, we dig into your current content, get to know your audience, and check out what your competitors are doing. Then, we connect that data to your business goals, no matter what they are. No more guesswork, no more hoping things work out and your audience notices your business. Just data-backed strategy. This information becomes the building blocks for the next deliverables:
- Content Blueprint & Roadmap
- A Dedicated Content Strategist
- Content Discovery Tour & Interviews
03 | Application of the Content Discovery Session
After the Content Discovery Session we begin the process of applying everything we learned into our creative process. The goals and brand voice we define here become the checklist for every blog, video, and social post you create. By setting these boundaries now, we make sure every piece of content works hard for your brand and helps you grow.
Real-world applications of the discovery session include:
- Consistent Voice: Using the Brand Voice & Tone report to make sure a guest blog, employee interview, or social media post sounds exactly like your brand.
- Topic Prioritization: Know exactly what kind of content to release and when. Refer to the Content Gap Analysis to decide whether to produce a video, white paper, or something else depending on what you want to say.
- KPI Alignment: Ensure that a new channel-specific campaign is measured against a specific company goal defined during the initial workshop. Don’t just see what sticks!
An Effective Discovery is the Foundation to Effective Content Marketing
Without a solid understanding of your audience, goals, and brand, your marketing runs the risk of being disjointed and ineffective. Time spent in discovery is an investment in your business that pays dividends for decades.
We set you up for success
We will give you a step-by-step guide on how to best use your content to expand your reach and grow your customer base and which tactics to use.
Expert & Human Content Creation
Our content creation experts help guide you on how to leverage your content in your branding, website, marketing campaigns, pitch decks, advertising and more.
A bold yet realistic strategy
We connect your business goals to the right types of content so you have a solid, data-backed plan moving forward.
65
%
Around 66.5% of content marketers don’t know where to allocate resources due to gaps in strategic clarity.
42
$
Targeted email marketing has the highest ROI with an average of $42 returned for every $1 spent.
75
%
Over 75% of consumers say that content addressing diversity, equity, inclusion, inclusivity, and other social causes are important to their purchasing decisions. Socially-conscious ads increase sales by an average of 16%
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
Meet your content marketing specialists
Our US-based team of content strategists and marketing industry veterans know how to help you tell your story to your customers in a way that actually gets results. We mix real data with home-grown creativity and our proven process to create tailored marketing strategy and stand-out content that works.
Meet the Team
Why choose Big Red Jelly for your content marketing and content creation needs?
We don’t guess and we don’t offer you cookie-cutter solutions. We’re good at what we do because we love it! We’ve developed our branding and marketing process through decades of industry experience, and bring that passion to you.
We are US-based, all of your content will be 100% original, made by humans and based on real data and original research related to your business goals, audience, industry, and competitors.
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5 FAQs About Our Content Creation Services
How long does this discovery session take?
We don’t set a limit or a minimum time for our discovery sessions. We have conducted these sessions for years and we can usually complete them within an hour or two, but we are able to extend the time needed if the discussion continues and there is more data to gather. If the discussion is quick, then we can wrap up even earlier.
How much does this discovery session cost?
We don’t price our services individually, as each chapter and phase supports and builds on the others. But we will say that a deep discovery session is essentially priceless to the value of your brand.
Can we skip the discovery session?
No. The information we gather and understanding we reach during this session is fundamental to the rest of the process. However, we are flexible when it comes to working around your schedule.
Should we prepare any data for the session?
No. We will come prepared with all the questions and data necessary to facilitate a productive discussion. We simply ask that you come eager to share your brand and passion with us.
Is the information shared in these discussions shared with others?
Anything discussed in the content discovery session will only be shared with your content and marketing teams. We don’t sell your data or use your company information in our other campaigns or accounts.
Improve your content, attract more customers and grow your business
Contact our content creation specialists today for a free consultation and quote
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