Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: Search Marketing Ads, Google Ads and PPC
Back in the day, when you went to a store or business, the storefront gave you a first impression of what it was like inside. It would help you determine what the feel was going to be, what kind of service you might expect, and help you deduce what the business valued most for its customers. That initial first impression was everything. Today, that principle hasn’t changed–only our customers don’t approach our businesses anymore and peek through our storefront windows–they’re judging us through a screen.
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Never skip out on search marketing and PPC
Did you know?
- The top 3 paid ads on Google account for over 40% of all clicks, with the top spot getting up to 65% on transactional searches.
- Ads in the #1 PPC position have an average click-through rate (CTR) of 7–8%, compared to 3–5% for lower positions.
- Across industries, the average CTR for search ads is approximately 3–4%.
- The average Google Ads conversion rate is around 3.75%, with some industries reaching as high as 10%.
- The average cost per click (CPC) is about $4.20–$4.60, but can be higher in competitive markets like legal and insurance.
- Global search ad spending is expected to surpass $190 billion by 2024, with the U.S. contributing over $118 billion in 2023.
- Around 80% of Google Ads impressions now come from mobile devices.
- Most advertisers see about a 200% return on investment (ROI) from Google Ads, earning $2 for every $1 spent.
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Key Outcomes from PPC and Search Advertising Campaigns
Our PPC (Pay-Per-Click) and search advertising campaigns are meticulously designed to capture intent-rich audiences precisely when they’re looking for your products or services. We craft custom strategies that place your business directly in front of highly motivated searchers on platforms like Google Ads. By leveraging targeted keywords and audience insights, we ensure your ads reach the right people at the right time, maximizing visibility and driving valuable traffic to your website.
We don’t just run ads; we build highly optimized campaigns focused on delivering measurable ROI. Our process involves in-depth keyword research, compelling ad copy creation, and continuous optimization to ensure your ad spend is efficient. These custom campaigns are engineered to attract qualified leads and drive immediate conversions, turning search queries into tangible business results.
Effective Sales Growth
When you use both Search Marketing with effective tools like Google PPC and LSAs, you create a comprehensive strategy that maximizes your position on the search results page. You’re making that doorstep appear where your customers are and making a powerful first impression that gets those leads to step into your shop.
Eye-Catching Ad Design
Our creatives create all the necessary strategy, copywriting and visual creative that your ad campaigns need to stand out and increase conversion rates. We research your industry, searches, analytics and ideal customer to better understand the ads they actually WANT, driving measurable growth for your business.
Custom PPC and Search Marketing Strategies
Google Search is the modern-day main street. It’s where you’ll get the most attention for your business. Tools like Google’s Pay-Per-Click (PPC) and Local Ad Services (LSA) are your digital doorsteps that help customers get that same first “doorstep” impression. PPC secures your spot in the coveted first search results, that prime digital real estate that gets your business noticed.
What does our search advertising and PPC service include?
Key Outcomes of a Well-Kept Search Marketing Doorstep
- Increased Lead Volume
- Cost-Effective Clicks
- Higher Conversion Rates
- Enhanced Brand Credibility and Awareness
- Improved ROI
Search Marketing Renovations to Create an Inviting Atmosphere
- Targeted Keywords
- Compelling Copy
- Optimized Landing Page
- Geo-Targeting
- Ad Extensions
- Performance Tracking
- A/B Testing
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Search, PPC and Google Ads are part of our Grow Proven Process
Service & Phase: Grow
Grow Phase Chapter 7: Ads Accelerator
Deliverable: Search Ads, PPC and Google Ads
For PPC ads, relying on a single interaction is a missed opportunity. Build a remarketing strategy that leverages Pay-Per-Click advertising to keep your brand consistently visible throughout the entire buyer journey. Our proven approach utilizes targeted PPC remarketing campaigns to stay top-of-mind with potential customers, ensuring your message is seen at crucial decision-making points. This continuous engagement is specifically designed for achieving long-term ROI from your ad spend.
01 | Google, PPC and Search Ads Purpose
The goal of PPC and LSA is simple: be present at your customer’s moment of need.
These ads help guide them from a simple search to your doorstep—where trust, service, and action kick off business.
02 | Our process for Google, PPC and search ads
Search marketing is built by identifying the terms people use when looking for services like yours.
Using those keywords, businesses can create targeted Google PPC and Local Services Ads to appear in search results when it matters most. These campaigns are then monitored and adjusted over time, allowing for refining ad copy, adjusting budgets, and improving landing pages. If done correctly, smart search marketing practices will help increase brand visibility and connect with more relevant leads.
03 | Google, PPC and Search Ads Application
- Google Ads: Build and manage PPC campaigns that target the right audience
- Google LSA: Track Leads, manage budgets, and monitor calls
- Analytics Tools: Gain insight into search behaviors and measure results for specific projects and goals
- SEO Keywords: Use the right search terms that match buyer’s intent
PPC & Search Advertising
Drive Qualified Traffic & Boost Conversions with Targeted Online Ads
Customized Creative
Our design experts create all the necessary graphics, copywriting, video and more to ensure that your ads are captivating and convert at a high level.
Live Tracking
We report weekly on your advertising successes and changes that we make to always push for higher conversions and more customers.
Custom Strategy
Your retargeting and display advertising campaigns will be 100% customized to your budget, goals and audience.
39
Paid search represents 39% of advertisers' budgets. (SEO.com) This shows the significant financial commitment businesses make to PPC and search advertising.
50
PPC visitors are 50% more likely to purchase than those who arrive via organic search. (SEO.com) This highlights the higher purchase intent and effectiveness of traffic driven by paid search.
65
65% of small to mid-sized businesses run a PPC campaign. (SEO.com) This indicates the widespread adoption and perceived importance of PPC advertising among growing businesses.
What Our Clients Say About Our Search Advertising and PPC Team
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
A sharp digital doorstep means stronger lead numbers
When you use both Search Marketing with effective tools like Google PPC and LSAs, you create a comprehensive strategy that maximizes your position on the search results page. You’re making that doorstep appear where your customers are and making a powerful first impression that gets those leads to step into your shop.
Meet the Team
Meet our search marketing experts
At Big Red Jelly, we specialize in all things branding, web development and marketing. We have recruited the best possible in-house team of experts and paired them with a proven process that is guaranteed to get you results when it comes to your business growth goals.
Our search marketing experts specialize in keyword strategy, ad creation, Price-Per-Click management, Local Services Ads, targeting, optimization, and analytics.
Partner with us to stand out at the top of search results, make a strong first impression at your digital doorstep, and turn searches into real customers.
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Learn how to improve your PPC, Google and Search Ad campaigns
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Frequently asked questions about our PPC, Google and Search Advertising services
What's the difference between PPC and LSA?
PPC ads charge you when someone simply clicks on your ad. LSAs charge you only when a customer contacts you through an ad. PPCs usually work for most industries whereas LSAs are more tailored for local service companies.
Do I need a website to run LSA ads or PPC ads?
- For any PPC ads, yes. You’ll need a landing page or website to send any traffic to.
- As far as LSAs go, no website is required, but having one can help with building trust and converting customers.
How much does it cost to run PPC or LSA ads?
Costs vary depending on industry and competition. Usually businesses will pay anywhere from $1-$5 per click. Keep in mind higher demand keywords can be more.
How quickly can I see results from my PPC and LSA campaigns?
Almost immediately. Unlike SEO, PPC and LSA enables you to track clicks live as the campaign launches.
What is a Google Guarantees badge and why is it important?
A Google Guarantee badge appears on LSA and shows a business has passed Google’s screening process. It’s important because it helps businesses add another level of credibility to their service and increases click-through conversion rates.
Between PPC and LSA, is one better than the other?
Not necessarily. It depends on your goals and campaign. LSAs are built for local service providers who are only really looking for leads. PPC offers more control and works with a wider range of businesses.
Can I run both LSA and PPC ads at the same time?
You bet. Many clients find that they get better results when they run both together.
Get more leads, grow your revenue and launch better PPC and search ads. Contact our ads experts today.
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