Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Content Marketing
In the crowded digital landscape, content is king. But it’s not just about creating content; it’s about crafting a comprehensive content marketing strategy that resonates with your audience, builds authority, and drives measurable business growth. Without a clear content plan, even the most brilliant ideas can get lost in the noise. Content marketing is the art and science of creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action. We at Big Red Jelly specialize in creating integrated content marketing solutions that differentiate your brand, engage your best customers, and grow your business.
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Strategic Content Drives Unprecedented Business Results
Did you know?
When you invest in a well-planned content marketing strategy, you unlock doors of enormous opportunities for your business.
- 90% of B2B marketers use content marketing to generate brand awareness and leads.
- Companies with a blog receive 67% more leads than those without one.
- Content marketing is 62% less expensive than outbound marketing and generates approximately 3 times the leads.
- 72% of marketers say content marketing improves engagement and lead quality.
- Consistent branding across all content types can increase revenue by up to 23%
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Key Results From Prioritizing Strategic Content Marketing
Employing a well-considered content marketing strategy brings revolutionary results to businesses. The following are some of the key results you can expect when you invest in quality content development and content management:
Establishes Brand Authority & Drives Organic Traffic
With consistent publication of high-quality, informative content, your business positions itself as an authority in your industry, building trust and credibility. Well-optimized content on your website, blog posts, and other properties online are the cornerstone of search engine optimization (SEO), ranking your content higher in Google search and other AI chats, bringing more qualified organic traffic to your site.
Generates High-Quality Leads and Sales
Through powerful lead magnets (e.g., ebooks, white papers, webinars) and sales enablement content that speaks to your target audience, you can attract high-quality leads and advance them through the sales funnel. Compelling social media content, targeted email marketing content, and high-quality educational content engage and establish a deeper relationship with your audience, leading to greater conversions and revenue.
Maximize Marketing ROI With Content Repurposing
We help you obtain the greatest value out of your existing content. An effectively planned content repurposing plan transforms a single piece of content into multiple formats (e.g., a blog article into social media posts, an infographic, or an email newsletter), extending its distribution and worth without continuous new production.
Why is content marketing crucial?
A good content marketing strategy is a necessity for every business that aims to increase size and sales. Specialized content marketing firms provide:
- Improved Online Visibility: Dominate search engine result pages (SERPs) and social feeds with valuable and engaging content.
- Improved Brand Story: Tell your brand’s purpose and value proposition in an engaging way across every channel.
- Targeted Audience Connection: Create content for defined buyer personas, addressing their pain points and interests.
- Cost-Effective Lead Generation: Attract leads in organically and guide them cost-effectively through the sales pipeline.
- Improved Sales Efficiency: Equip your sales team with persuasive sales content and sales enablement content to close deals faster.
- Adaptability & Responsiveness: React quickly to market changes and consumer trends with nimble content creation and marketing campaign content.
- Omni-channel Presence: Deliver a consistent and strong brand message across all marketing channels, from website content to print collateral and ad creatives.
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How Content Marketing is Part of Our Proven Process
Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Content Marketing
Our Content Marketing strategy is an integral component of our comprehensive digital marketing ecosystem. It’s woven into our proven process to ensure your content strategy is aligned with your overall marketing goals and supports your other efforts like SEO, social media marketing, and email automation. We understand that effective content is not a standalone strategy; it’s the very foundation upon which long-term growth is built. Just as a strong building requires a solid architectural plan, scalable growth originates from well-planned, professionally crafted, and strategically distributed content campaigns. We ensure that every piece, starting from initial keyword research through final distribution, serves a function in your marketing funnel as a whole.
We integrate Content Marketing as part of our Grow service at Big Red Jelly. It’s woven into our tested-and-proven process so that when we develop marketing strategies for your business, we’re first concerned with creating, refining, and releasing quality content at every touchpoint. We develop these strategies not as a replacement for additional marketing, but to take advantage of them, optimizing SEO results with search engine-optimized website and blog content, supercharging social media engagement with compelling social media content, driving email campaign success with persuasive email marketing content, and optimizing the impact of digital advertising with successful ad content and creative. We handle all types of valuable content for marketing and growth, ensuring that every asset, from print to brand assets, works together in harmony to achieve your business objectives.
01 | Content Marketing Purpose
The reason for using a strategic content marketing methodology is to attract, engage, and convert your target audience by delivering valuable, relevant, and consistent content. This involves having a solid content repurposing plan in place to get the most out of the longevity and reach of your assets. Our goal is to establish brand authority, generate qualified leads, build customer loyalty, and ultimately drive sustainable revenue growth.
02 | Content Marketing Process
We begin our content marketing process with thorough audience research and keyword research. We aim to discover your buyer personas, their interests, pain points, and the questions they are asking. We then develop a comprehensive content strategy roadmap, outlining content pillars, content formats (e.g., blog posts, videos, infographics, e-books), and a content calendar in great detail. This includes lead magnet and sales enablement content strategy, social media content, email marketing content, sales content, website content, marketing campaign content, and ad content and creative. We also create brand voice and messaging guidelines for consistency across all brand assets.
03 | Content Marketing Application
With us rolling out your content marketing campaigns, your brand will be more present online, with greater engagement and higher conversion rates. We develop compelling print content and branding materials that complement your digital efforts. You’ll establish your business as a trusted authority, captivating customers and bringing them back for more. By using a full content marketing strategy, you’ll be able to maximize your ROI and deliver repeatable, scalable success for your brand, resonating with your audience through all other types of important content for marketing and growth.
Content Marketing Powers Compelling Growth
Strategic content marketing is the way to build a strong and enduring brand presence in the digital age, and the right content programs can demonstrably drive revenue for your brand:
Content Strategy
Your content marketing expert will craft a custom content marketing strategy depending on your company goals, vision, challenges and target audience. Fueling your business growth.
Copywriting and Messaging
Our in-house copywriters and brand messaging experts will execute on all of the necessary messaging and written copy that your marketing needs.
Graphics and Visual Assets
We create original and captivating lead magnets, social media templates, print material, sales collateral and more, so your marketing campaigns have everything they need to be successful.
400
%
Brands with a clear content strategy see up to 400% more organic search traffic.
5
X
Lead magnets and sales enablement content can speed sales conversion rates by up to 5 times.
80
%
Content repurposing can save 80% of content development time, while dramatically increasing reach.
What Our Clients Say About Our Content Marketing Experts
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
More Content Services
Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
More Build Services
Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet your content marketing team
At Big Red Jelly, our team is expert at matching content marketing to your brand’s digital marketing strategy. We are content strategy development specialists, SEO content writers, content repurposers, lead magnet creators, and adept at crafting effective sales enablement content. Our members are dedicated to developing top-notch content in all forms, from website copy and blog entries to social media graphics, email sequences, and ad creative that engages. We ensure that every piece of content is working for your marketing and growth objectives.
Meet the Team
Why choose us for your content marketing needs?
When you employ Big Red Jelly for your content marketing, you choose strategy first. Our own Big Red Jelly Proven Process isn’t a checklist of tasks, but a comprehensive system to allow you to develop and execute a long-term plan to grow your business with truly effective content. We excel at uncovering your unique value proposition, understanding your target market’s highest needs, and then translating that into powerful content forms that resonate and act. We don’t just create content; we provide solutions. With our transparent process, you’ll receive concise, detailed content performance dashboards showing exactly how your investment is performing for you, regular updates on your content ROI, and close, cooperative communication along the way. We manage your printed materials and brand assets for a consistent and powerful brand presence at all touch-points, and craft all the content that a marketing campaign needs to have maximum impact in the marketplace.
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Learn how to improve your content marketing strategy
Why Brand Building is the Beginning, Middle, and End of Business Growth
Who this article is for: Business owners and entrepreneurs who feel their marketing is "noisy" or ineffective, and leaders looking to build a high-converting website rooted in a proven, cohesive…
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Frequently asked questions about our email marketing automation services
What is content marketing?
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content with the purpose of attracting and retaining a clearly defined audience — and, ultimately, to drive profitable customer action. It includes a wide range of content types such as website content, blog posts, social media content, email newsletters, videos, infographics, lead magnets, etc.
How does content repurposing work and why is it important?
Content repurposing is the process of taking existing content and modifying its format or reworking it for new audiences or new platforms. For example, a webinar recording can be repurposed as a podcast, a blog, social media updates, and a series of email newsletters. It matters since it maximizes the ROI of your content creation, makes your content last longer, conserves resources and time, and bolsters your SEO by providing additional touch-points for your brand.
What are lead magnets and sales enablement content?
Lead magnets are valuable content (e.g., e-books, white papers, templates, checklists, webinars) offered free in exchange for contact information, used primarily for lead generation. Sales enablement content is any content that helps your salespeople sell more, such as case studies, product sheets, sales presentations, competitor battle cards, and FAQs. Both are necessary for lead nurturing and the sales process acceleration.
Do I still need brand assets and print material in a digital world?
Absolutely, yes. While digital marketing is in the spotlight, print collateral and brand assets (like brochures, business cards, branded items, and logo consistency) still play a very important role in establishing credibility, reinforcing your brand identity, and creating a physical connection with your audience. They complement your digital efforts to present a cohesive and professional brand experience at every touchpoint.
How do you get my content to rank higher in Google Search and AI chats?
Our high ranking strategy involves comprehensive SEO content strategy. This involves in-depth keyword research to identify target keywords, on-page SEO optimization (meta tags, headers, image alt tags), creating high-quality, relevant, and authoritative website content and blog posts, internal and external link building, and auditing and refreshing content on a regular basis for content freshness. We also consider how content is ranked in AI chats by focusing on clear, concise, and answer-driven information.
Get more customers with a better content marketing strategy. Contact our content creators today.
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