Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Social Media Marketing Strategy
Social media in today’s digital age is not just a tool for personal communication; it’s a business development powerhouse. A social media strategy is no longer an option – it’s a requirement for brand awareness, customer engagement, and driving tangible business results. Traditional marketing alone cannot match the real-time pace of online conversations. To engage with your audience in a meaningful way and build long-term relationships, your business must be an active part of social networks, creating compelling content and facilitating authentic interactions. Social media marketing involves developing an intentional plan to leverage those sites to achieve your marketing and business objectives. We’re Big Red Jelly, and we specialize in creating custom social media strategies that unlock unprecedented growth for your business, navigating the complexities of the online space for you.
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A Strong Social Media Presence Can Revolutionize Your Business.
Did you know?
- 70% of customers are more likely to purchase from a brand they follow on social media.
- Businesses with a social media presence experience 3-5x higher average lead conversion rates.
- Social media advertisements reach 3.6 billion people worldwide, offering enormous audience reach.
- 91% of marketers report that social media marketing has positively impacted their business, and 75% feel that there is an increase in brand loyalty.
- Customer retention rates are 20-40% better in businesses that prioritize social media engagement.
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Primary Outcomes of Making an Efficient Social Media Strategy a Priority
A data-driven social media strategy ushers in revolutionary results for businesses. Some of the significant effects you can expect when you invest in professional social media management include:
Increased Brand Recognition & Awareness
While you consistently publish quality content and engage with your target audience on social media platforms like Facebook, Instagram, LinkedIn, TikTok, and X (previously Twitter), your brand gets immense visibility. This expands your online footprint, enabling more people to find out who you are and what you do.
Enhanced Customer Engagement & Loyalty
Social media provides a direct channel of communication with your viewers. Through the use of comments, messages, and responsive support, you can build a strong online community, foster brand loyalty, and develop long-term customer relationships. This aids in community building and trust establishment.
Drives Website Traffic & New Leads
Focused social media messages, engaging calls to action, and effective social media paid campaigns can direct highly qualified traffic straight to your website. That equates to more leads, inquiries, and ultimately, more sales.
Why is social media marketing strategy important?
A comprehensive social media marketing strategy is essential to any business that wants to thrive in the age of the internet. Professional social media services provide:
- Authentic Brand Voice: Develop a compelling and consistent voice that resonates throughout your target market, establishing genuine connection.
- Targeted Audience Reach: Reach demographics, interests, and behaviors with your social media campaigns, placing your message before the most relevant consumers.
- Economical Marketing: Engage and reach a vast audience without the high cost associated with most traditional methods of advertising. Social media marketing can be immensely ROI-positive.
- Real-time Analytics & Optimization: Receive real-time feedback on campaign performance from sophisticated social media analytics software, allowing agile changes and continuous optimization.
- Competitive Advantage: Get ahead of your competitors by reaching out to your audience in a hands-on fashion and being receptive to the shifting waves of social media.
- Brand Reputation Management: Take an active role in managing your online reputation, respond to customer fe
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Social Media Strategy Is Part Of Our Grow Proven Process
Service & Phase: Grow
Grow Phase Chapter 10: Marketing Flywheel
Deliverable: Social Media Marketing Strategy
Our social media marketing is naturally a component of our broader digital marketing ecosystem. It’s integrated within our proven process, so these social media marketing efforts are tactically created to achieve your overall marketing goals and enhance your other efforts like content marketing, search engine optimization (SEO), email marketing, and paid advertising. Just like a sound marketing strategy is the cornerstone of a sturdy building, scalable growth is achieved through well-thought-out social media strategies.
At Big Red Jelly, we include social media strategy as part of our Grow service. It’s integrated into our proven process so that when we develop marketing plans for your business, we’re laser-focused on building a solid social media presence that will benefit you well into the future. We develop them not as a replacement for other marketing, but to augment other efforts like SEO, content creation, email automation, digital advertising, and more.
01 | Social Media Strategy Purpose
The purpose of developing an effective social media strategy is to establish and build a strong online presence for your brand. The aim is to increase brand awareness, generate customer engagement, drive website traffic, generate leads, and ultimately increase conversions and sales. By strategically utilizing various social media channels, we take your brand to its audience, building an active and involved community.
02 | Social Media Strategy Process
We always begin our social media strategy process with thorough research. We attempt to define your target audience, study your competitors’ social media presence, and establish the most apt social media channels for your business. We then develop a comprehensive social media content calendar, encompassing content pillars, posting frequency, and a clear call-to-action strategy. This includes social media content creation, hashtag strategy, and audience targeting. Once your social media plan is ready, we also help in creating clear brand voice and community management guidelines to ensure consistent and efficient communication.
03 | Social Media Strategy Execution
As we execute your social media marketing campaigns, your brand’s online visibility will grow manifold, and you’ll see more engagement than ever. You will earn a loyal online following and position your company as a thought leader in your industry. Through a professional social media strategy, you can capitalize on the greatest return on investment (ROI) and realize consistent, scalable results for your brand, serving as a key contributor to your overall digital marketing success.
Social media strategy generates engaging growth
Strategic social media marketing is how you can effectively target your audience in today’s world, and the right social media campaigns can astronomically boost your brand’s revenue:
Custom Strategy
Your social media strategist will create a custom strategy that is unique to your business goals, opportunities and target customers.
Captivating Creative
Our creative team creates all the necessary graphics, designs, lead magnets and content calendars for your social media marketing content calendars.
Conversion Tracking
We track important social media marketing metrics like new followers, engagement, messages, leads, and more!
75
Socially engaged companies on social media have 75% more customer satisfaction.
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Leads from social media have a 60% higher close rate than leads from other sources.
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Over 50% of shoppers find new brands and products from social media feeds.
What Our Clients Say About Our Social Media Marketing Experts
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More Branding Services
Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Brand Discovery Session
- Dedicated Brand Strategist
- Brand Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Brand Discovery Tour”
- Brand Audit
- Ideal Customer Research
- Brand Research
- Leadership & Stakeholder Interviews
- Brand Positioning
- Brand Purpose: The “WHY”
- Brand Archetype
- Brand Personality & Attributes
- Brand Type & Hierarchy
- Personal Brand Blueprint for Key Executives
- Unique Value Propositions
- Tagline
- Brand Voice
- The “Elevator Pitch”
- Brand Story
- Brand Campaign Slogans
- Custom Logo
- Logo Suite
- Color Palette
- Typography
- Branded Textures & Patterns
- Icon Suite (20X)
- Logo Intro Animation
- Visual Brand Language System
- Online Tool Map: Brand Section
- Alternative Domain Research
- Social Media Handle Research
- Brand Campaign Domain Research
- Strategic Introductions (trademark, copyright, etc.)
09 | Execution & Assets
- Pass Approval
- Organization & Delivery
- Brand Rollout Asset
- Brand Assets (20X)
- Brand Asset Management System (BAM)
- Brand Activation Toolkit
- The Brand Guide
- Brand Foundations
- Messaging Guidelines
- Visual Identity Guidelines
- Brand Application & Activation
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Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Content Discovery
- Content Discovery Session
- Content Blueprint & Roadmap
- Dedicated Content Strategist
- “Content Discovery Tour & Interviews”
02 | Content Research
- Content Audit
- Content Research
- Content Gap Analysis
- Trend Analysis & Content Opportunities
- Content Creative Brief
- Content Creation & Curation Checklist
- Content Optimization Checklist
04 | Creation & Editing
- Level Specific Content
- Content Creation & Editing (Custom)
05 | Implementation
- Content File Library
- Content Implementation & Styling
- Content Promotion & Distribution Plan (Multi-Channel)
- Content Governance Framework
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Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Build Discovery Session
- Dedicated Build Strategist
- Build Blueprint & Roadmap
- BRJ Co-Founder Collaboration
- “Build Discovery Tour”
- Octopus Sitemap Strategy
- Sitemap Implementation
- User Flow Map
- Future Sitemap Expansion Plan
05 | Page Layout
- Page Layout Strategy
- Page Layout Implementation
- Mobile Customization
06 | Online Tools
- Hosting + Security, Accessibility, & Speed
- Online Tool Map: Build Section
- Setup, Integration & Testing
- Tech Stack Training Materials
07 | Content Implementation
- Website Content Strategy
- Website Content Styling & Editing
- Content Creation & Curation
- Website Lead Magnets
- Dedicated Content Strategist
- Website Content Repurposing & Workflow Strategy
- Website Brand Implementation
- UX/UI Fundamentals
- Mobile, Tablet & Desktop Design Optimization
- Design System & Component Library
09 | Automation & Optimization
- Automation Checklist
- Optimization Checklist
10 | Launch
- Pass Approval
- Test Phase
- Pre-Launch Checklist
- Website Launch Execution
- Post-Launch Checklist
More Strategy Services
Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.
01 | Review & Training
- Growth Strategy Workshop
- Foundation Walkthrough
- Login & Access Review
02 | Post-Live Online Tools
- Hosting Review
- Security, Accessibility, Speed Review
- Growth Tool Checklist
04 | Intro to Grow
- Grow Membership Sign Up
- Momentum Checklist
- Big Red Jelly Academy
- Client Happiness Enrollment
05 | Rollout
- Internal Rollout
- External Rollout
- Template Library
- Execution Support
More Grow Services
Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
- Grow Discovery Session
- Dedicated Growth Strategist
- Dedicated Sales Strategist
- Dedicated Brand Strategist for Growth
- Grow Blueprint & Roadmap
- BRJ Co-Founder Grow Collaboration
- “Grow Discovery Tour”
02 | Grow Research
- Growth Audit
- Growth Research
- Growth Analytics Review & Research
03 | Strategy & Setup
- Account Access
- Growth Dashboard
- Weekly Progress Updates
- Monthly Reports
- Growth Review Sessions
- Quarterly Strategy Sessions
04 | Security, Accessibility, and Speed
- Website Security Checklist
- Website Accessibility Checklist
- Website Speed & Performance Checklist
- CMS Setup Checklist
- CRM Setup Checklist
- Grow Tools & Tech Stack Setup Checklist
- Blogs, Website Content, Pages
- Graphic Design & Social Posts
- Thought Leadership
- Video & Photo Production
- Keyword Research
- On-Site SEO
- Meta Titles & Descriptions
- Technical SEO Fixes
- Broken Link Fixes & Website Scan
- Header Optimization
- Site Speed Optimization
- Generative Engine Optimization
- Site Architecture Optimization
- International SEO Optimization
- Voice Search Optimization
- GBP Optimization
- Online Listing Setup & Management
- Link Building
- CRO
- Lead Magnets & Sales Collateral
- CRM Setup & Support
- Lead Generation & Nurturing
- AI Sales & Marketing Agents
- Referral Engagement Program
- Global Sales Enablement Strategy
- Brand Management, Activation & Refresh
- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
- Customer Experience Management
- Marketing Strategy & Support
- Proactive Web Support
- Email Marketing Automation
- Social Media Strategy
- Newsletter Email Marketing
- Influencer & Partner Marketing
- Digital Marketing & Advertising
- Content Marketing
Meet your social media strategy team
At Big Red Jelly, our team specializes in integrating social media strategy into your brand’s overall digital marketing strategy. We specialize in deciphering social media algorithms, utilizing social media tools, crafting engaging social media content, and using performance-based social media advertising models to optimize the return on your marketing investment. Our team is dedicated to creating and cultivating authentic online communities that drive real growth for your business.
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Why choose us for your social media plans?
When you engage Big Red Jelly to reach your marketing goals, you choose strategy first. Big Red Jelly’s Proven Process allows you to develop and execute a long-term plan to grow your business with effective social media marketing. With our deep understanding of social media trends and each platform’s best practices, we’ll determine how to reach your ideal customer in a way that resonates with the audience and provides a high ROI for your brand. With our transparent process, you’ll have access to easy-to-read social media reporting dashboards, regular performance updates, and ongoing communication to make the process as easy as possible on your end.
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Learn how to improve your social media strategy
Why Brand Experience Is The New Competitive Advantage
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Frequently asked questions about our social media strategy services
What is a social media strategy and why do I need one?
A social media strategy is a plan for how your business will use social media to achieve certain marketing and business goals. You need one because it provides you with a roadmap for your social media efforts so that it is focused, is addressing the right audience, can be evaluated for success, and will ultimately translate into tangible outcomes like brand awareness, customer engagement, and sales. Without a strategy, your social media efforts will be more haphazard and less fruitful.
Which social media should my business focus on?
The ideal social media platforms depend on your target audience, industry, and business goals. For B2C businesses, Instagram, TikTok, and Facebook are often strong choices. For B2B, LinkedIn is crucial. X (formerly Twitter) can be valuable for real-time engagement and news. Our team will conduct thorough research to identify the platforms where your target audience spends the most time and where your content will have the greatest impact.
How often should I post on social media?
Posting frequency varies by platform and audience. It is not so much about quantity as it is quality. Generally, consistency is best. Posting every day is suitable for some platforms, and for others, a few times a week is ideal. Our social media strategy includes a tailored content calendar that defines optimal posting schedules for your business on suitable platforms so you get your message to your audience without overwhelming them.
What kind of content do I need to create for social media marketing?
Your social media content must be varied, interesting, and worthwhile to your audience. Some examples are high-quality images, short videos (e.g., TikToks, Reels), infographics, blog post teasers, behind-the-scenes moments, user-generated content (UGC), and interactive questions or polls. Content type is based on your audience’s interests and the platform’s capabilities. Our specialists excel at social media content creation that connects.
How do I measure the success of a social media strategy?
We track success using a variety of Key Performance Indicators (KPIs) and social media analytics tools. These KPIs encompass metrics such as reach, impressions, engagement rate (likes, comments, shares), website traffic from social media, lead generation, conversion rates, and return on ad spend (ROAS) for paid campaigns. We provide easy-to-understand social media reporting and insights to show your ROI and inform future optimizations.
Get a better business social media strategy. Contact our social media experts today.
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