Building an Effective Website
One of the first and most important steps in starting your business or even just growing your business is building a website that works for you. This means that even when you are on vacation or on weekends when the office is closed, you will have a full-time “employee” working for you. This “employee” is an effective website. In the recent Small Business Success Series event the Big Red Jelly COO Zach Webber spoke about how to build a website that will work for your business. Here are his 3 essential tips on how to make sure your website works for you!
Make Your Website Targeted
First things first you need to make sure that your website is targeted. Having a targeted website means that your website is not for everybody. Thinking that your product and website is for everyone, is a trap that many entrepreneurs fall into. It pays to remember the quote “If you try to please everyone you’ll please no one” when it comes to building an effective website. To ensure that your website is target ask yourself these 3 questions while you build out your website:
- Who are my 20%?
- What products/services are they buying?
- What would attract more of these people?
Convert but do not Replace Marketing
The second way you can make your website work for you is by making your website convert, but NOT replace marketing. Conversion is generating business through adding primary calls to action, structure, design and unique values to your website. Marketing is driving traffic, this is done through SEO, Ads, social media, and referrals or affiliate marketing.
Conversion is often difficult to understand, these follow 5 tips are the best for increasing conversion with your website:
- Decrease the total number of clicks
- Decrease the amount of scrolling to find a call to action
- Increase site speed
- Mobile optimize
- Provide multiple ways to convert
By implementing these 5 things into your website you are sure to see an increase in conversion, and thus making your website work for you. When building your website and optimizing it for peak conversion rates ask yourself these three questions:
- Is my website “performing”?
- If not, what’s my conversion rate?
- What do I need more of, traffic or conversions?
Be Automated not Passive
Lastly your website should be automated but NOT passive. An automated website has effective blogs, auto-responders, thank you pages, chat bots, live chat, team pages, case studies, and FAQ’s. All of which provide resources, information and attention to current and prospective clients when they visit your website. Allowing you to share, educate, and talk with clients even when you may not be fully active online. An automated website takes time and energy off your hands while still catering to your clients.
The 3 questions every entrepreneur needs to ask themselves to make sure that their website is automated is:
- What do my customers value?
- What value can I provide on my website?
- Is this something I can automate or process out?
By answering these questions with your website you will see incredible results and change that will take your business to new heights.
Let Us Help You
Ultimately it is essential to make sure that your website is working FOR you and not AGAINST you. By doing so you will be creating an “employee who never sleeps, takes breaks, goes on vacation all while having answers to every customer’s questions”, a well built, effective website is the ultimate employee.
Through Zach’s years of marketing and effective website design, his experience in the field is unmatched helping hundreds of clients a year to take their website to the next level and help them to grow their business. If you were unable to make it to our Small Business Success Series and would like to watch all of the other speakers and would like to watch it, check out the full presentation on our youtube. If you find yourself needing help building a website that actually works for you and helps your business grow, reach out to our team to learn more about our build process. We look forward to helping you by building you a website that works for you!
