For years, Big Red Jelly has been working behind the scenes with different companies from around the world to establish their brands and promote marketing growth. In their endeavor to build better online foundations for clients, Big Red Jelly has seen firsthand the various pain points companies experience when seeking to grow their businesses effectively.
To combat this weakness, Big Red Jelly is now officially moving to the front lines, diving deep into the marketing and advertising sphere with their new and improved Grow Service.
A Better Way to Grow
Big Red Jelly’s improved Grow Service will connect three major categories – branding, marketing, and sales — to help companies grow better, faster, and for longer.
Too many marketing agencies just focus on marketing, needing more know-how when it comes to converting traffic. In addition, many professionals don’t think about the subcategories that directly fall under these three major categories, such as customer service, culture, and vision.
“That’s what makes our growth service different. We bring these areas together,” said Josh Webber, CEO at Big Red Jelly.
By combining these areas, the new Grow Service will be big-picture-focused, allow for accountable partnership, utilize AI, and implement a creative strategy. This will not only result in more demands and leads but also more potential customers and revenue, without sacrificing brand identity.
Focusing on the Big Picture
The BRJ team is not going to promise you quick results right out of the gate because brand development takes time and effort. Creating an effective growth strategy that is successful for years cannot happen over the course of a couple of months.
“There are a lot of agencies that unfortunately are very tricky in this regard,” said Webber. “They’ll ramp up your ad spend right out of the gate. They’ll get you some quick wins. But again, is it building your brand? Is it helping you build your company? And if they’re gone, are you going to be better off?”
That’s what the new Grow service seeks to accomplish – that even when the BRJ team is gone, you will be much better off because of the processes they created and helped establish for your brand.
Partnering for Accountability
Many agencies say that partnership is important, but what sets Big Red Jelly’s Growth Service apart is that they mean it, which is proven in their flexible onboarding and tangible, strategic processes.
“We’re going to sit down with you and say, ‘Which KPIs are most important to you that will make us accountable and track our success?’” said Webber. “We’ll have some suggestions for you, but we want some KPIs that are related to building your brand. We want some KPIs related to marketing, advertising, and new leads.”
Unlike other marketing agencies that send you a quick report after you hand over your website logins, Big Red Jelly will also be embedded in your company’s culture. They will get to know your leadership, decision-makers, and points of contact to be as integrated as possible. Because at the end of the day, having a trusted partner who values both tangible KPIs and cultural integration directly translates to marketing, advertising, and new leads.
“So, we really do put our money where our mouth is as we actually walk the walk and talk the talk,” said Webber. “We want to build a legitimate growth partnership.”
Utilizing AI
Another catalyst for Big Red Jelly’s new and improved Growth Service is embracing AI to promote efficiency. For years, Webber has witnessed the commoditization of digital marketing techniques and online advertising. Time-consuming tasks that used to require multiple people – such as content creation, creative assets, templates, and copywriting – can now be accomplished with AI.
For example, it was difficult to run online ads fifteen years ago. You needed a borderline web developer, a dedicated expert to run ads when platforms like Google and Facebook first launched. Now, with a couple of clicks, you can have an ad campaign launched and optimize it to engage with more of your audience.
“We’re not going to sit here and pretend that you need to pay us a lot of money to run an ad campaign or to create a piece of content,” said Webber. “No. We’re going to focus our efforts in the areas where you need the most help.”
Implementing Creative Strategy
Given where the business ecosystem is going, Webber believes that implementing a true creative strategy is going to propel businesses forward. Unlike other marketers, the BRJ team is going to sit down with clients, look at their goals, and ask the question, “What does it look like to think outside of the box and help this business stand out from the crowd?”
“Let’s get creative with fresh perspectives, creative approaches to be different from everyone else,” said Webber. “Because if you do what everyone else is doing, you’re going to get the results that everyone else is getting.”
Business owners will gain the most value from a creative strategy, which is why Big Red Jelly is excited to roll out its new Grow Service. As Big Red Jelly connects the three major categories of branding, marketing, and sales with their subcategories, their clients will experience a whole new way to grow.
“You have to understand that branding, marketing, and sales are all very, very, very similar, and you need a growth partner that is an expert or has expertise in all three of those areas in order to grow your business better, faster, and longer,” said Webber.
Written by Natalie Nagy
