When it comes to branding and web design, Big Red Jelly prides ourselves on providing our clients with winning strategies for growing their businesses at scale. So what are best practices for producing an on-brand, professional website?
1. Online Foundations
Before driving traffic to your business, it’s important to understand the current assets and tools that your website uses. The right branding materials, strategic website, and appropriate business-level hosting will support your growth in the long run. This includes:
- Brand Assets
- Domain Names
- Website Hosting
- Website Security
- Backend Access
2. Web Support and Strategy
Our support and strategy experts continually work alongside our clients to enhance the digital presence of their businesses. Building a strong digital presence is pivotal for the success of your future marketing campaigns. Relying on client visions, user data, and our expertise, we optimize and improve conversions over time with:
- Website Edits
- Website Security Updates
- Website Accessibility
- SEO Audits
- Access to a 24/7 support portal
3. Analytics
Data is the lifeblood of quality decision-making. Data tells you who visits your website, where they come from, and what they do when they get there. Utilizing analytics tools will drive your marketing campaigns, help you understand your target audience, and make decisions with confidence. Some tools we regularly use are:
- Google Analytics
- Google Tag Manager
- Smartlook Analytics
- Wix Analytics
- and More!
4. Online Tools
Don’t underestimate the power of having online tools that are set up and matched for your industry. Utilizing the right resources will save you time and stress while making the conversion process simpler, and increasing marketing automation and user engagement will build customer loyalty. Here are some of the types of tools you should consider for your business:
- Customer Relationship Management (CRM)
- Email Marketing
- SMS Marketing
- Scheduling
- Online Chat
- Google Workspace
5. Growth Partners
You don’t have to do it all alone. In fact, you shouldn’t. Confidently implement your new brand and build with the help of our trusted marketing partners. These guys will help you drive traffic to your new website by reaching your target audience with your new brand assets! We will make sure you have a partner that knows the specifics of your industry and works with your budget. Now it’s time to see what you can really do! For ongoing growth, consider investing time in:
- Paid Ads
- SEO
- Social Media
- Content Marketing
- Reputation Management
