Pain Points
Poor business performance following a difficult year
No clear marketing strategy
Underutilized brand
Website lacking conversion optimization
Solutions
Brand refinement and positioning
Website optimization for conversions
Google Ads strategy and management
SEO and content development
Email marketing and campaign alignment
Tech Stack
Google Ads
HighLevel CRM
Google Business Profile
WordPress
Meet BugMaster
BugMaster is a long-standing, family-owned service business based in Canada, specializing in pest control, insulation, cleanup, and related home services. With decades of experience and a strong local reputation, the business had already built a loyal customer base and a database of over 3,000 contacts.
Despite this strong foundation, BugMaster had experienced a difficult year and lacked a clear, scalable marketing strategy to generate consistent new business.
What made BugMaster unique, however, was their bold, comic book-inspired brand, complete with superhero-style visuals. It was creative, memorable, and full of potential. They just needed the right strategy to bring it to life and turn it into real results.
Brand & Build Level
Standard
Grow Level
Startup
Industry
Roofing & Home Services
The Challenge: No Cohesive Marketing Engine
When BugMaster came to Big Red Jelly, they weren’t starting from zero, but they weren’t seeing the growth they needed.
They had the brand, the services, and the reputation. What they lacked was a cohesive marketing engine that could consistently drive leads and revenue.
Key challenges included:
- Inconsistent lead flow after a poor-performing year
- No structured paid advertising strategy
- Website not fully optimized for conversions
- Multiple services without clear marketing prioritization
- Lack of alignment across ads, email, and local presence
The Solution: A Focused, Performance-Driven Marketing Strategy
Big Red Jelly partnered with BugMaster to create a focused, performance-driven marketing strategy centered on consistency, collaboration, and optimization.
We identified high-demand services, built targeted campaigns around them, and aligned messaging across every channel from ads to email to local listings.
Most importantly, we worked closely with the client to ensure their real-time business insights directly informed the strategy.
Our approach included:
- Launching highly targeted Google Ads campaigns
- Creating service-specific landing pages
- Aligning messaging across ads, email, and Google Business
- Leveraging promotions to run consistent mini-campaigns
- Collaborating closely with the client to optimize performance
Part 01
Leaning Into What Made Them Different
Rather than reinventing the brand, we recognized the strength of what already existed.
BugMaster’s comic book, superhero-style branding stood out immediately—and instead of diluting it, we leaned into it.
- Preserved and amplified their bold, creative brand identity
- Used superhero-style visuals in ad creative to increase engagement
- Positioned the brand as both fun and trustworthy
- Reinforced brand consistency across all marketing channels
Part 02
Conversion-Focused Website Optimization
BugMaster already had a strong website foundation, but it needed to be optimized for performance.
We focused on restructuring and refining the site to better convert traffic into leads.
- Improved site structure for clearer service navigation
- Built and optimized landing pages for paid campaigns
- Highlighted key offers like free consultations
- Ensured alignment between ads and on-site experience
Part 03
Internal Alignment & Client Collaboration
One of the biggest drivers of success in this project was the level of collaboration between BugMaster and Big Red Jelly.
This wasn’t a “set it and forget it” relationship, it was a true partnership.
- Maintained constant communication with the client team
- Incorporated real-time insights on high-demand services
- Worked with multiple team members across the business
- Built strategy based on what was actually happening in the field
Part 04
Process Development & Campaign Strategy
We helped BugMaster move from scattered marketing efforts to a repeatable campaign process.
Each promotion became a coordinated, multi-channel initiative.
- Built structured Google Ads campaigns with 4+ service-based ad groups
- Developed a repeatable “monthly campaign” system
- Prioritized high-demand services based on client insights
- Created a scalable approach to launching and testing new campaigns
Part 05
Marketing Execution & Growth Performance
With the foundation in place, we focused on execution—and the results followed quickly.
By aligning ads, email, SEO, and local presence, BugMaster created a powerful and consistent marketing engine.
- Achieved a 6% conversion rate on form submissions
- Generated 30–50 calls per month from ads alone
- Scaled campaigns on a modest $25/day ad spend
- Built consistent messaging across Google Ads, email, and Google Business Profile
- Leveraged promotions to drive ongoing engagement and leads
Bring It All Together
BugMaster transformed from a business coming off a slow year into one experiencing so much demand they had to consider hiring more staff or slowing down ads.
By combining strong branding, strategic campaign structure, and close client collaboration, Big Red Jelly helped turn their marketing into a predictable growth engine.
Relevant stats
Businesses with aligned multi-channel marketing see significantly higher conversion rates.
Relevant stats
Consistent paid ad optimization can dramatically increase lead volume even on small budgets.
Relevant stats
Email marketing continues to deliver some of the highest ROI across digital channels.
6
%
conversion rate on landing pages
50
monthly inbound calls from ads
100
%
High-performing campaigns at just $25/day ad spend
The Results: Growth Results Through Collaboration
The BugMaster case study highlights a critical truth: great marketing doesn’t happen in isolation, it happens through collaboration.
By combining client insight with strategic execution, BugMaster was able to scale quickly and efficiently.
Shown: Tabea Gursch, Chandler Joly & Laly Neazoa
The Strategists
Tabea Gursch | Brand
Recognized the strength of BugMaster’s unique brand and ensured it remained a central part of their marketing success.
Chandler Joly | Build
Optimized the website structure to support conversions and campaign performance.
Laly Neazoa | Growth
Led the paid ads and campaign strategy, driving consistent lead generation and aligning all marketing channels.
Let's Talk
Big Red Jelly: Your Performance Marketing Partner
Big Red Jelly helps service-based businesses turn inconsistent marketing into predictable growth.
For BugMaster, that meant taking a strong local brand and building a high-performing marketing engine around it, combining paid ads, SEO, and email into one cohesive system.
We don’t just run fun marketing campaigns, we build repeatable growth systems that scale with your business even after you’re done working with us.
Meet the Team
Why Big Red Jelly?
At Big Red Jelly, we believe the best results come from true partnership.
BugMaster’s success wasn’t just about strategy, it was about intentional collaboration. By working closely with their team, aligning on priorities, and executing consistently, we were able to drive real, measurable growth.
When you work with Big Red Jelly, you’re gaining a partner invested in your success.
Let's Talk
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