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Growth Strategist

Kristine Castillo

Kristine was born and raised in Salt Lake City, Utah, and graduated from the University of Utah with a Bachelor’s degree in Marketing and a minor in Information Systems. With a background in marketing strategy, social media, and technology, she brings a well-rounded perspective to the digital marketing world and to her clients. Before joining Big Red Jelly, she worked closely with small business owners developing marketing strategies that helped scale their businesses, which strengthened her passion for helping entrepreneurs succeed.

Outside of work, Kristine loves traveling, and her favorite places she has visited are Mykonos, London, and Kotor. On the weekends, you will find her trying new coffee shops, exploring local SLC restaurants, hosting dinner parties as the self-proclaimed “hostess with the mostest”, and doing a little (lot) of shopping. She thrives on connection and discovering new experiences, which inspire the energy and perspective she brings to her clients here at Big Red Jelly.

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Areas of Expertise

  • Account Management
  • Project Management
  • Marketing Research & Strategy
  • Digital Marketing Strategy
  • Social Media Marketing
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What Drives Your Work?

I’m passionate about helping brands grow and creating value for entrepreneurs and their audiences. I thrive in a learning environment, and for me, every project is an opportunity to apply what I know in a way that creates real, tangible impact. This is one of the most rewarding parts of my work.

The joy I find in marketing is also driven by the people I work with. My clients come from different backgrounds, industries, and experiences. The diversity of knowledge allows us to learn from each other and build strategies that genuinely reflect who they are. I know the best results come from collaboration and taking the time to understand the story behind the brand.

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What’s Next in the World of Business Growth?

Digital marketing is constantly evolving, but strategy will always be the foundation. As platforms shift and algorithms change, the brands that win will be the ones that think long-term and build systems instead of chasing trends. As AI-generated content becomes more common, the strategies that stand out will prioritize user-generated content that builds authenticity and trust. The future of marketing is not just about creating a lot of content to saturate a platform, it is about creating smarter content that feels real and is guided by clear objectives.

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My Promise to You

My promise is to always care about your business and treat your goals like they are my own. I’ll always think three steps ahead and make sure every decision made is intentional and moves your business forward.

Dive In and Explore My Work

A digital mockup displaying four iPhones showcasing different mobile views of the Bullseye Darts website. The screens highlight key sections, including product categories like "Flights," "Accessories," and "Darts," as well as a "Contact Us" form. The website features a bold dartboard-themed design with a red, black, and white color scheme, clear navigation buttons, and accessibility icons. The layout ensures a seamless and user-friendly shopping experience on mobile devices.
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Bullseye Darts

Learn how Big Red Jelly helped Bullseye Darts break into the international market and begin pushing their products globally!

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Check it out: What I’m Writing About

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