As an email marketing agency in Provo, Utah, Big Red Jelly builds automated email (and SMS, where it fits) around the actual customer journey: attract, capture, nurture, convert, retain, advocate. We’re headquartered in Provo, and most of what moves revenue isn’t more emails, it’s the right message triggered at the right moment.
Most businesses don’t need more random sends. They need automation covering the stage most get skipped: what happens after someone becomes a customer.
Serving Provo, Utah
Provo’s business mix, BYU-adjacent local services, Nu Skin’s downtown presence, Silicon Slopes-adjacent tech companies, means email strategy varies a lot by customer type. A local service business needs appointment reminders and review requests; an ecommerce brand needs abandoned-cart recovery and post-purchase nurture. We build to the specific journey, not a generic template, from an office a few minutes from the Riverwoods.
What’s Included
- Platform setup and management: HighTide (our white-glove build on HighLevel), Klaviyo, HubSpot, Mailchimp, Constant Contact, or your existing platform, including industry CRMs like ServiceTitan and JobNimbus and ecommerce platforms like Shopify, Wix, and WooCommerce.
- Automation built around your real customer journey: new lead nurture, welcome/onboarding, appointment reminders, abandoned cart or purchase follow-up, review requests, re-engagement, and long-term nurture.
- List health and deliverability setup: custom sending domain, list segmentation, inactive-contact cleanup, and email verification to protect your sender reputation.
- SMS, scoped in only where it fits your audience, consent requirements, and customer journey, not automatically bundled.
- Monthly reporting on open rates, click rates, bounces, unsubscribes, and revenue attribution.
Our Process
01 | Audit & Strategy
review your list health, current automations, and customer journey to find the biggest gaps.
02 | Build & Automate
set up the sending domain, segment your list, and build the automation sequences that matter most for your business.
03 | Measure & Refine
monthly reporting on engagement and revenue, refining sequences based on what’s actually working.
Proof
Over five months managing Epic Gymnastics’ email program, open rates climbed from 50% to a sustained 62-66%, more than double the roughly 25% GHL benchmark. Click rates held at 5-9%, bounces stayed at or below 1% every month, and unsubscribes dropped to zero from June onward.
Why Choose BRJ for Email Marketing in Provo
- Provo-based, in-person strategy sessions available.
- Real platform range: HighTide, Klaviyo, HubSpot, and industry-specific CRMs, not a one-platform-fits-all approach.
- We focus automation on the stage most businesses skip: turning a first purchase into a repeat customer, referral, or review.
Service Area
Based in Provo, serving Utah County and the Wasatch Front.
FAQ
Is SMS included with email marketing?
Not automatically. We scope SMS in based on your audience, consent requirements, and goals, sometimes it makes sense, sometimes it doesn’t.
Is there a minimum list size for email marketing to be worth it?
No hard minimum. A smaller, highly engaged list can outperform a large, unengaged one. For a small list, we usually recommend starting with foundational automations rather than a large ongoing program.
What happens before you send to my existing list?
We set up a custom sending domain, review list age, source, and engagement history, and often recommend segmenting or cleaning inactive contacts before a full send, to protect deliverability.
Which automation matters most if I only build one?
For most businesses, it’s what happens after the first conversion: post-purchase nurture, re-engagement, and review/referral campaigns. That’s where we consistently find the biggest missed opportunity.
Do you work with platforms other than HighTide?
Yes. Klaviyo, HubSpot, Mailchimp, Constant Contact, and industry-specific platforms like ServiceTitan and JobNimbus, plus Shopify, Wix, and WooCommerce for ecommerce.