As a logo design agency in Provo, Utah, Big Red Jelly designs marks built to work everywhere a business actually shows up: a truck door, a favicon, a trade show banner, a hoodie. We’re headquartered in Provo, and logo design here is never a standalone deliverable, it’s step one of a real Brand process, informed by strategy before a single concept gets sketched.
A logo that only looks good on a white background in a pitch deck isn’t finished. We test for the sizes and surfaces your business actually uses.
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Serving Provo, Utah
Provo’s business mix, BYU-adjacent local services, downtown Center Street retail and restaurants, Silicon Slopes-connected startups, means a logo has to work in genuinely different contexts: a storefront sign downtown, an app icon for a tech company, a work truck for a home service business. We design with the actual use case in mind, not a generic mark that gets shrunk to fit later, from an office a few minutes south of the Riverwoods.
What’s Included
- Discovery and brand strategy work before design starts, so the logo reflects a real positioning, not a guess.
- Multiple original concepts, not a single direction with minor tweaks.
- A full logo system: primary mark, secondary/submark, icon-only version, and usage guidelines for color, spacing, and minimum size.
- File delivery in every format you’ll actually need: vector (AI, EPS, SVG), print-ready, and web-optimized.
- Testing across real applications: favicon, social profile, signage, merchandise, wherever your brand actually shows up.
Our Process
01 | Discover
brand strategy and positioning work, understanding your business, audience, and competitors before any design starts.
02 | Design
multiple original concepts developed from that strategy, refined based on your feedback.
03 | Deliver & Guide
a complete logo system with usage guidelines and every file format you need.
Proof
Logo design at BRJ isn’t sold as an isolated deliverable, it’s part of the same 10-step Brand process behind full rebrands like R&R BBQ and Mo’Bettahs, both real Utah restaurant brands where visual identity had to work across a physical storefront, a website, and marketing materials at once.
Let's Talk
Why Choose BRJ for Logo Design in Provo
- Provo-based, in-person concept reviews available.
- Logo design grounded in real brand strategy, not a pick-from-a-template approach.
- A full usage system delivered, not just a single image file.
Let's Talk
Service Area
Based in Provo, serving Utah County and the Wasatch Front.
FAQ
How many logo concepts do I get to choose from?
Multiple original directions, developed from the strategy work upfront rather than one designer’s single guess, refined based on your feedback until it’s right.
What files do I actually receive?
A complete package: vector formats (AI, EPS, SVG) for anything that needs to scale, print-ready files, web-optimized versions, plus usage guidelines covering color, spacing, and minimum size.
Do you design the logo first, or the brand strategy first?
Strategy first. A logo designed without understanding your positioning and audience is a guess; we do the strategy work so the design has something real to stand on.
Can you design just a logo, or does it have to be a full rebrand?
Just a logo is fine. Full Brand engagements go further (messaging, full visual system, campaigns), but logo design stands on its own too.
How long does logo design take?
Timeline depends on scope, but expect discovery and strategy first, then concept development and refinement rounds before final delivery.