As a rebranding agency in Provo, Utah, Big Red Jelly refreshes brands that have outgrown their current identity, a logo from ten years ago, messaging that doesn’t match who you serve now, a visual system that feels dated next to newer competitors. We’re headquartered in Provo, and every rebrand starts with strategy, not a redesign for its own sake.
A rebrand isn’t starting over. It’s figuring out what’s actually working, what isn’t, and fixing the gap between how your business looks and what it’s actually become.
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Serving Provo, Utah
Provo businesses rebrand for real, identifiable reasons: a local service company that’s grown well beyond its original name and look, a Silicon Slopes-adjacent startup maturing out of an early scrappy identity, a downtown retailer refreshing to compete with newer arrivals. We diagnose which applies to your business before recommending anything, from an office a few minutes from the Riverwoods.
What’s Included
- Brand audit: an honest read on what’s working in your current identity and what’s actively holding you back.
- Strategy refresh: revisiting positioning, audience, and messaging to make sure the new identity is solving the right problem.
- Full visual identity redesign: logo, color, typography, and supporting brand elements.
- Messaging updates so your voice matches your new visual direction.
- A rollout plan: what changes where, and in what order, so the transition doesn’t feel chaotic to existing customers.
Our Process
01 | Audit
an honest assessment of your current brand: what’s working, what’s not, and why it needs to change.
02 | Reposition
strategy work to make sure the new direction solves the real problem, not just a fresher logo.
03 | Redesign & Roll Out
full visual identity and messaging redesign, plus a plan for rolling it out without losing brand recognition you’ve already earned.
Proof
Rebranding runs through the same 10-step Brand process behind real Utah clients like R&R BBQ and Mo’Bettahs, businesses with an existing customer base and reputation that a rebrand has to build on, not erase. The strategy work up front is what keeps a refresh from feeling like starting from zero.
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Why Choose BRJ for Rebranding in Provo
- Provo-based, in-person strategy and design reviews available.
- Rebrands built on real strategy, not just a fresher logo.
- A rollout plan included, so existing customers aren’t confused by the transition.
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Service Area
Based in Provo, serving Utah County and the Wasatch Front.
FAQ
How do I know if I need a rebrand or just a refresh?
A refresh is smaller: updated colors, a cleaner logo execution, tightened messaging, while the core identity stays recognizable. A full rebrand changes positioning and visual identity more substantially. We’ll tell you honestly which one your business actually needs after the audit.
Will a rebrand confuse my existing customers?
It can, if it’s not handled deliberately. That’s why a rollout plan is part of the engagement: what changes, where, and in what order, so the transition feels intentional rather than jarring.
Do you keep anything from our current brand, or start completely over?
Depends on the audit. Sometimes a name or core color carries real recognition worth keeping; sometimes everything genuinely needs to change. We tell you which elements are actually working before recommending what to change.
How long does a rebrand take?
Longer than a first-time logo or brand build, since it includes an audit and repositioning work before design starts. Expect it to run several weeks to a few months depending on scope.
Does a rebrand include a new website too?
Not automatically, but it often should, a new visual identity on an old website usually looks inconsistent. We can scope the website work alongside the rebrand if needed.