As a rebranding agency in Orem, Utah, Big Red Jelly refreshes brands that have outgrown their current identity. We’re based just up the road in Provo, and every rebrand starts with strategy, not a redesign for its own sake.
A rebrand isn’t starting over. It’s figuring out what’s actually working, what isn’t, and fixing the gap between how your business looks and what it’s actually become.
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Serving Orem, Utah
Orem’s long-established local businesses often carry a brand identity that’s aged along with the business, while newer University Place-area tenants sometimes need a course correction early, before an identity that didn’t quite land becomes harder to change. We diagnose which applies before recommending anything, and we’re close enough for in-person reviews.
What’s Included
- Brand audit: an honest read on what’s working and what’s holding you back.
- Strategy refresh: revisiting positioning, audience, and messaging.
- Full visual identity redesign: logo, color, typography, and supporting elements.
- Messaging updates to match the new visual direction.
- A rollout plan for a transition that doesn’t confuse existing customers.
Our Process
01 | Audit
an honest assessment of your current brand.
02 | Reposition
strategy work to solve the real problem, not just refresh the logo.
03 | Redesign & Roll Out
full visual identity redesign plus a rollout plan.
Proof
Rebranding runs through the same 10-step Brand process behind real Utah clients like R&R BBQ and Mo’Bettahs, businesses with an existing customer base a rebrand has to build on, not erase.
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Why Choose BRJ for Rebranding in Orem
- Minutes from Orem, in-person strategy and design reviews available.
- Rebrands built on real strategy, not just a fresher logo.
- A rollout plan included.
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Service Area
Based in Provo, serving Orem and Utah County.
FAQ
How do I know if I need a rebrand or just a refresh?
A refresh is smaller and keeps the core identity recognizable; a full rebrand changes positioning and visual identity more substantially. We’ll tell you which one applies after the audit.
Will a rebrand confuse my existing customers?
It can, if it’s not deliberate. A rollout plan is part of the engagement to keep the transition intentional.
Do you keep anything from our current brand, or start completely over?
Depends on the audit, sometimes real recognition is worth keeping, sometimes it genuinely needs to change.
How long does a rebrand take?
Several weeks to a few months depending on scope, since it includes audit and repositioning work first.
Does a rebrand include a new website too?
Not automatically, but often should, we can scope it alongside the rebrand if needed.