As a rebranding agency in Salt Lake City, Utah, Big Red Jelly refreshes brands that have outgrown their current identity. We’re a Utah-based team, and every rebrand starts with strategy, not a redesign for its own sake.
A rebrand isn’t starting over. In a market as visually competitive as Salt Lake City, an outdated identity gets outpaced fast by newer, sharper competitors.
Request a Free Brand AuditTalk With a Brand Strategist
Serving Salt Lake City, Utah
Salt Lake City is the largest, most competitive market we serve, downtown’s office boom and the Granary District’s creative-space growth are bringing sharper, newer brands into the same neighborhoods older Salt Lake City businesses have operated in for years. We already work with real clients here, including R&R BBQ, and build rebrand strategy for a market this dense, where standing still visually means falling behind.
What’s Included
- Brand audit: an honest read on what’s working and what’s holding you back.
- Strategy refresh: revisiting positioning, audience, and messaging.
- Full visual identity redesign: logo, color, typography, and supporting elements.
- Messaging updates to match the new visual direction.
- A rollout plan for a transition that doesn’t confuse existing customers, especially important for multi-location brands.
Our Process
01 | Audit
an honest assessment of your current brand.
02 | Reposition
strategy work to solve the real problem.
03 | Redesign & Roll Out
full visual identity redesign plus a rollout plan.
Proof
Rebranding runs through the same 10-step Brand process behind real Salt Lake City clients like R&R BBQ, where a refreshed identity had to work across multiple locations and stay recognizable to an established customer base.
Let's Talk
Why Choose BRJ for Rebranding in Salt Lake City
- Utah-based, with an established Salt Lake City client footprint.
- Rebrands built on real strategy, not just a fresher logo.
- A rollout plan included, especially important for multi-location businesses.
Let's Talk
Service Area
Based in Provo, serving Salt Lake City and the Salt Lake Valley.
FAQ
How do I know if I need a rebrand or just a refresh?
A refresh keeps the core identity recognizable; a full rebrand changes positioning and visual identity more substantially. We’ll tell you which one applies after the audit.
Will a rebrand confuse my existing customers?
It can, if it’s not deliberate, a rollout plan keeps the transition intentional, especially important with multiple Salt Lake City locations.
Do you keep anything from our current brand, or start completely over?
Depends on the audit.
How long does a rebrand take?
Several weeks to a few months depending on scope.
Does a rebrand include a new website too?
Not automatically, but often should, we can scope it alongside the rebrand if needed.