Recent years have presented unparalleled challenges for the trucking industry, from COVID-19-related transit disruptions to significant challenges in driver recruitment. With issues like these it’s easy to think that branding, vision, and websites are unimportant. We are here to show you how these things can be like a guardrail for your trucking business. Attracting new talent and customers can be directly affected by the brand and identity of your company. Big Red Jelly has 5 tips to help you hammer down and keep moving forward.
1. Fueling Success: The Power of a Strong Vision and Mission
Without fuel you can’t get your product from point A to point B. Similarly without a vision, your brand has no fuel to get anywhere. Without a vision and mission your company will remain stagnant and lifeless. Like fuel, filling up regularly or reminding yourself and your company of the vision is equally important.
Filling Up on Vision:
- First, define your destination. Clearly articulate where you see your trucking company in the next 5, 10, or 20 years. Consider what markets you want to dominate, the size of your fleet, and the reputation you wish to hold within the industry.
- Next, Identify what sets you apart. Pinpoint what makes your trucking service unique. Is it your commitment to sustainability, unmatched reliability, or perhaps a revolutionary approach to logistics? Your vision should reflect what makes you different and better.
- Third, focus on value creation. Think beyond the logistics of moving goods from point A to B. Consider the broader value your service provides to the community, the economy, or even globally. How does your vision incorporate making a positive impact?
- Last, make sure you set milestones. Break down your vision into achievable milestones. This not only makes the vision more manageable but also allows you to track progress and celebrate achievements along the way.
A mission states what your company provides to the world. As a trucking company, you transit goods across the country, but what else? This is the question to ask yourself when developing a mission statement. Beyond the obvious, who is your company, and what makes you run?
2. Your Digital Rest Stop: Designing a Website That Welcomes and Converts.
Like a good rest stop, bringing in customers based on comfort and atmosphere, your website should be a place your clients and other companies can go to find information, services, and products that you offer.
Ensure your website is user-friendly, fast-loading, and accurately reflects your brand’s values and mission. It should serve as the digital storefront for your trucking business, welcoming visitors with a clear and professional appearance. Being able to quickly navigate your website is crucial for any business, and equally important in the trucking industry. New clients and recruits will return again and again to your brand because they know your brand and values from the website. If your website is well-designed, users will have a positive experience that leads them to recommend you to others.
As we emphasize the importance of a strong digital presence, let’s take a moment to showcase a real-world success story from our portfolio. Recently, Big Red Jelly had the privilege of partnering with Hirschi Trucking, a forward-thinking trucking company seeking to elevate their online footprint.
Challenge Met with Innovation:
Hirschi Trucking faced a common industry challenge – their website was outdated, not user-friendly, and failed to reflect the company’s innovative approach to logistics. Understanding the critical role a website plays in attracting both clients and skilled drivers, they turned to us for a solution.
Our Approach:
We embarked on a comprehensive redesign focused on user experience, brand representation, and SEO optimization. Our goals were clear: to create a website that not only looked professional but also reflected Hirschi Trucking’s values and mission. The finished site met all these qualifications, capturing the essence of Hirschi Trucking’s brand.
Check out their redesigned website here.
For the best experience you can offer your clients or customers, turn to someone who knows effective website design that will bring visitors back time and time again. Our Big Red Jelly team brings unparalleled experience to boost your brand and website. Contact us for a free audit of your website and see how we can help you make a difference in your customer’s lives.
3. Staying on Course: The Importance of Consistent Brand Messaging
Just as staying within your lane on the road ensures a safe journey, maintaining consistent messaging keeps your brand’s journey on track. Stay within the lanes you have created for your brand to keep a consistent message and experience for any customers. A brand style guide, messaging, logos and fonts are all very useful assets to make your company identifiable. Use these tools to advertise, and promote your business on every channel. Unifying your voice on social, in-person, and on your website deters confusion from current and potential clients. For example, ensure your email campaigns, social media posts, and website banners all carry your unique brand voice and visual style, reinforcing brand recognition.
If you don’t have a solidified messaging style or if you tend to stray from what you’ve already established, you end up hurting your brand in the long-run. Clients and prospective workers will not be as confident in your skills and services. Don’t give your competitors an upper-hand, stay on brand. Our expert team of branders are ready to aid you in your branding efforts.
4. Tuning Into Success: Leveraging Industry Trends to Amplify Your Brand
While on the road, communication with other truckers through CB radio helps drivers avoid traffic and construction, as well as finding rest stops and places to refuel.
You need to take advantage of other companies to find out what they have done right and where they have gone wrong. Analyze competitor customer reviews to identify unmet needs within the trucking industry. Filling these gaps can position your brand as a leader and innovator. If you can fill a need that other brands aren’t meeting, you may secure new customers. Engage in industry forums, attend trucking conferences, and join professional networks to gain insights into your brand’s performance and areas for improvement. If you can fit in with industry norms, but also create a unique niche for yourself, you’re on your way to the projected growth you have envisioned.
5. Recruiting Your Brand Champions: Strategies for Attracting Top Talent
When it comes to hiring, you want to attract new, skilled drivers to work for your trucking company. You need to fill your team with people who are loyal and align with your brand values. These people will stay with your company no matter what happens because their values match yours, if your goals align and you are willing to invest in your employees they will have no reason to leave.
Consider implementing an employee spotlight feature on your website or social media channels to showcase these brand champions. Sharing their stories and experiences can humanize your brand and attract like-minded individuals.
How to reposition yourself:
Ready to shift gears and drive your trucking company forward? Partner with Big Red Jelly to redefine your brand, revamp your website, and accelerate your growth. We’ll begin by exploring your brand’s current identity and discover together what can be improved to get you where you want to go. We can then build out an improved website where your visitors can learn about you. Ultimately, our goal is to partner with you on your growth journey, offering tailored strategies and actionable guidelines every step of the way. Let’s talk about transforming your brand and website today!
Written by Parker Smith
