The Rise of AI: Friend or Foe for Your Business?
Since ChatGPT was launched in November of 2022, there has been a steady stream of news and discussion on Artificial Intelligence (AI). The constant fear of wondering if AI will take your job, or if you just need to learn to implement it better than the next person has left many worried. Every business and entrepreneur has found themselves at a loss of how to use this tool or if they should use it at all.
For your business, should you be prioritizing authentic content or pumping out efficient content using AI?
Building a Website with Content
When it comes to building a business a website is essential for the following reasons:
- getting your client’s eyes on your business
- building a loyal customer base
- growing your business.
Building a website is easy, but creating content for that website is not easy, many have turned to ChatGPT or Gemini to create their blogs, copy, and sometimes even photo and video content. All of these can be completed by these AI generators in less than a minute, taking hours off of their work days. The efficiency is appealing, but is it really better than authentic content written by humans?
Google’s 2024 Algorithm Update: What You Need to Know
In the early months of 2024 Google released an update to their algorithm that any content on a website that is written by AI will not be promoted. This update means that if you use AI for all of your website content the following will happen:
- Your website will not be promoted, and it will be down ranked
- Your clients will not see your website, and this go to other companies
- Your blogs, and content may actually be removed
- You will receive website penalties
Turning many of the decision makers towards companies with more human written content and transparency.
The Importance of Authenticity in Marketing
Authenticity from brands is of the utmost importance to consumers when deciding where to spend their money. A prime example of this is seeing this craving for authenticity when you take a look at the consumer habits of Gen Z. Many of them purchase hundreds of dollars in products and services that are recommended to them by influencers who they deem to be trusted sources. They feel a sense of authenticity from the promoters and decide where to spend their money.
This desire for authentic marketing stretches across all platforms, not just in the influencer marketing industry. This new generation of consumers want to see:
- Real products
- Strong reviews
- Authentic content
- Honest results
Keep this in mind and ensure that you are focusing your content on real topics written by real people. Your content will perform much better and thus result in improved growth for your business.
Taking Your Business to the Next Level with Authentic Content
Ultimately, the efficiency of AI is appealing, with its speed, infinite knowledge, and ease of accessibility. It seems to be the obvious solution to anyone looking to reduce their workload and free up their day. It comes down to knowing your audience, and understanding what they want. Put simply, do not trade in authenticity for efficiency if you are looking to grow your business. For any further questions on how to make sure that your website is working for you and helping you grow your business reach out to our expert team of website builders and growth strategists to help take your business to the next level.
