Zach Webber, Author at Big Red Jelly

Best Practices for using H1 H2 H3 tags. Lightbulkbs with marketing strategies: SEO, H1, H2, H3, Links, Keywords.

Using H1-H6 Headings to Boost Your Site’s Ranking and Readability

When creating pages and posts, especially in WordPress, you'll find that you have several options (usually six) for headers. These aren't just for styling or formatting, but instead can be…

Zach WebberJuly 11, 2024

A laptop, tablet, and three smartphones display the responsive design of an educational website, each showing different sections such as landing pages, course info, and event announcements, all on a white background.

Build Grow Technology

Add a “Clippy” Popup Helper To Your WordPress Website

WordPress web designers and owners know that every increase in conversion rates, engagement, and time-on-page is worth all the effort. That's why we are introducing an easier way than ever…

Zach WebberMay 22, 2024

A tablet displays analytics data, including a pie chart, line graph, and various statistics. The device is on a wooden table next to a cup and saucer, with a blurred background.

Build Technology

Preserve and Pass UTMs From Page To Page

WordPress website designers know that effective conversion tracking is crucial for measuring the success of their clients' online marketing campaigns. UTMs (Urchin Tracking Module parameters) are essential tools for this…

Zach WebberMay 22, 2024

what's the big idea? Big ideas in marketing are missing the mark

Brand Leadership Marketing Strategy

What’s The Big Idea? You Might Be Misunderstanding Your Customers

When you think about your customers and how they interact with your product or service, what do you think of? Are you thinking about your "target audience"? Are you thinking…

Zach WebberMarch 6, 2024

A laptop, two tablets, and a smartphone display the Solana recruitment website, showing pages like “Finding talent is,” “About Us,” and a hiring form—highlighting responsive design for organizations seeking marketing automation services.

Strategy

Creative Tip: Name Your Ideas

An easy part to look over during the creative process, but something that makes all the difference in the world during your pitches and presentations is naming your ideas. As…

Zach WebberDecember 26, 2023

A desktop computer displays Google Analytics with graphs and charts showing user acquisition data, helping with understanding website leads and attribution. A wireless keyboard and mouse are placed in front of the monitor on a white desk.

Marketing

Understanding the Basics of Lead Attribution

In the digital marketing world, understanding where your leads are coming from is crucial for effective campaign management and budget allocation. Integrating offline data with online data is essential for…

Zach WebberDecember 1, 2023

Marketing Technology

Understanding UTMs in Digital Marketing: A Deep Dive

Urchin Tracking Modules, are more than just a string of characters added to your URL; they're a pivotal tool in digital marketing analytics.

Zach WebberNovember 29, 2023

A space shuttle launches from the pad, surrounded by smoke and flames, with a blue sky in the background and the launch structure on the left—showcasing what NASA is doing on WordPress to share such breathtaking moments.

Technology

What I Learned From NASA at WordCamp US 2023

Yes. NASA uses WordPress. More than that, the marketing and pr teams at NASA were recently tasked with a pretty drastic overhaul of the NASA content organization and management. With…

Zach WebberSeptember 14, 2023

Sara Carrigan Digital Marketing Automation Integrations at Expert Big Red Jelly

Technology

How to Add an Admin WordPress User with phpMyAdmin

1. Navigate to your PHPMYADMIN portal.2. Click “wp_users” in the left menu bar. The suffix “wp” might be replaced with a custom suffix if your site has been customized in…

Zach WebberMay 4, 2023

Brand

Building a Strong and Recognizable Brand: A Comprehensive Guide

Branding is an essential aspect of any business, as it helps to differentiate a company from its competitors and create a memorable identity in the minds of consumers. At its…

Zach WebberJanuary 19, 2023

Zach Webber

Using H1-H6 Headings to Boost Your Site’s Ranking and Readability

Add a “Clippy” Popup Helper To Your WordPress Website

Preserve and Pass UTMs From Page To Page

What’s The Big Idea? You Might Be Misunderstanding Your Customers

Creative Tip: Name Your Ideas

Understanding the Basics of Lead Attribution

Understanding UTMs in Digital Marketing: A Deep Dive

What I Learned From NASA at WordCamp US 2023

How to Add an Admin WordPress User with phpMyAdmin

Building a Strong and Recognizable Brand: A Comprehensive Guide

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