Rolling out a new brand is about orchestrating a strategic reveal that resonates from day one, captures hearts, and makes a lasting impression. At Big Red Jelly, our Brand Rollout services are designed to guide you every step of the way… from behind-the-scenes planning to long-term momentum-building.
Why a Thoughtful Rollout Matters
Revealing your brand is a pivotal moment. Done right, it:
-
Builds anticipation and excitement (even before your brand is officially unveiled)
-
Ensures seamless coordination across teams and channels on launch day
-
Sustains energy and brand awareness long after the initial spark fades
At Big Red Jelly, our journey with you begins long before launch day and continues well into the post-launch phase, ensuring every touchpoint reflects your refreshed identity.
Our Three-Phase “Proven Process” for Brand Rollouts
1. Pre-Rollout Planning
This is where we lay the foundation. We’ll collaborate to:
-
Design and deliver “Save The Date” teaser campaigns to build buzz
-
Prepare pre-launch messaging across all marketing and communication channels
-
Organize branded merchandise to give your team and clients something tangible to connect with
2. Launch Day Coordination
When launch day arrives, you won’t be on your own. Together, we cover:
-
Internal broadcasts to introduce the brand to your team and stakeholders
-
Office celebrations that turn your brand launch into a collective milestone
-
Deployment of key brand assets — from updated logos and email signatures to all-new collateral
-
Outreach to your clients, prospects, and partners to ensure the new brand is front and center
3. Post-Launch Momentum & Engagement
After launch, the work continues… but we’re right there with you. Our post-launch strategy includes:
-
Onboarding and educating employees to live and breathe the new brand identity
-
Initiating outreach campaigns to industry partners and potential prospects
-
Updating business directories, association listings, and sponsorship materials
-
Building ongoing excitement with social content, marketing pushes, and strategic updates
Your Journey, Our Expertise
No matter your industry or business size, a successful brand rollout demands thoughtful planning and impeccable execution.
-
Pre-launch, you’re setting the stage.
-
Launch day, you’re making your debut.
-
Post-launch, you’re ensuring your brand doesn’t just shine once, it stays in the spotlight.
Ready to Roll Out Your Brand?
If you’re excited to grow and want a brand launch that’s more than just a moment (one that’s memorable, seamless, and impactful), let’s chat. Big Red Jelly is here to bring your brand rollout vision to life, from strategy to celebration and beyond.
