The Common Struggle of a Home Service Business Owner
If you’re like most home service business owners, you probably already know digital marketing is important. The problem is that it’s one of those things that keeps getting pushed down the to-do list.
And it’s completely understandable. You’ve got jobs to run, employees to manage, and customers to keep happy. Spending time optimizing your Google Business Profile, cleaning up your CRM, or building brand consistency doesn’t feel urgent—especially when those tasks don’t lead to an immediate sale.
But here’s the truth: when you neglect the foundations of digital marketing, you stunt your business growth. On the other hand, when you take time to develop your brand, build a strong website, and create a clear marketing strategy, growth becomes easier than you ever imagined. The key is laying the right foundation.
If you want help building that foundation, book a free strategy call with Big Red Jelly today.
The Unique Challenge (and Opportunity) of Home Service Businesses
Running a home service business means wearing a lot of hats—marketing, HR, finance, operations—the list goes on. And when cash is limited, marketing often falls to the bottom of the pile.
But here’s the opportunity: your competition faces the same struggles. If you can carve out the time to create even a simple, consistent marketing strategy, you’ll set yourself apart.
One tool I recommend is Allan Dib’s 1-Page Marketing Plan. It’s a simplified method that helps busy business owners create a marketing strategy they’ll actually stick with. You don’t need a 50-page plan. You need something practical, actionable, and easy to revisit.
Why Your Brand Matters (Even If You Don’t Think It Does)
Some people say logos and branding don’t matter. Others spend weeks obsessing over their color scheme while ignoring the things that actually bring in customers. The truth is in the middle.
A brand is not just a logo. Whether you build one intentionally or not, you already have a brand. Your brand is what people think when they hear your company’s name: What do they stand for? Why do they exist? Can I trust them?
Want to make sure your brand is sending the right message? Let’s talk.
How Small Businesses Should Approach Branding
Your brand doesn’t have to be complicated. But it does need to be intentional.
Start with a few questions:
- Who is your target customer?
- What makes you different from competitors?
- Why do you exist as a company?
Taking just a day or two to think through these questions can transform how customers see you. Because when people feel an emotional connection, two things happen:
- They come back again.
- They’re willing to pay more.
Other brand essentials include a clear mission statement, unique value propositions, consistent fonts and colors, and what I like to call your “brand DNA.”
Is Your Website Actually Working?
Let’s be honest—your website is the centerpiece of your digital marketing. The good news is that building a professional-looking site is easier than ever thanks to drag-and-drop builders and AI. The bad news? Most websites still miss the mark.
Here’s the one question that matters:
“Would someone look at my website and then decide to hire me?”
If the answer is no—because the message isn’t clear, the layout is confusing, or the site doesn’t look trustworthy—you’re leaving money on the table.
The three essentials of a strong website are:
Relevance
- Does your message clearly speak to your target customer?
- Does it explain what makes you different?
Navigability
- Can someone find what they need in seconds?
- Is your site mobile-friendly and easy to use?
Trustworthiness
- Do you have reviews, testimonials, or videos that prove your credibility?
- Are there no red flags (broken links, outdated info, bad images) that would scare people away?
Not sure if your website is helping or hurting your business? Book a free website audit with Big Red Jelly.
Other Website Upgrades Worth Doing
- CRM Integration: Save time with automations like follow-up emails.
- Automatic Confirmation Emails: Reassure customers their info was received.
- Bold CTAs: Make your calls to action big, bold, and visible without scrolling.
Growth Channels: Getting More Eyes on Your Business
Once your brand and website are in place, it’s time to drive traffic. Too many businesses make the mistake of running ads before they have a solid foundation, and that just burns cash.
The key to growth is consistency. You won’t get a flood of leads from your first blog post or Instagram reel. But over time, the businesses that show up consistently are the ones that win.
Here are some growth channels to focus on:
- Blog Content: Great for long-term, free traffic.
- On-Page SEO: Use relevant search terms in your titles, headings, and body text.
- Off-Page SEO: Build authority by getting backlinks from other sites.
- Social Media: Post regularly where your target customers spend time.
- Email Newsletters: Nurture leads and stay top-of-mind.
- Paid Ads: Use Google Ads or Meta Ads to scale once your funnel is ready.
If you’d like us to map out a growth plan tailored to your business, schedule a call today.
Wrapping It Up
Digital marketing doesn’t have to feel overwhelming. At Big Red Jelly, we call our approach Brand, Build, and Grow—and it really is the right way to do it.
Here’s the takeaway:
- Start by clarifying your brand.
- Build a website that’s relevant, easy to navigate, and trustworthy.
- Consistently invest in growth channels to drive traffic.
If you want to shortcut the learning curve, we’d love to guide you through our proven process.
Book a free strategy call with Big Red Jelly and let’s start building your foundation the right way!
And if you decide to do it yourself, that’s fine too. Start small. Create some brand guidelines, clean up your website, and build a simple content schedule. The key is not trying to do everything at once. Stay consistent, and you’ll see results.
You’ve got this. May your business grow in ways that bless your life, your family, and your customers.
