As the Wix Lead here at Big Red Jelly, I help businesses of all sizes build websites that do more than just look good. I work directly with business owners, marketers, and teams who want a website that truly reflects their brand and supports their goals.
One of the most common conversations I have starts like this:
“Hey, we built our website on Wix Classic a few years ago, and it has been fine… but now we want to take things to the next level. Should we switch to Wix Studio?”
My answer is usually yes.
But let me explain why.
Wix Classic: A Great Place to Start
I’ll be the first to say Wix Classic has helped thousands of businesses get online quickly and affordably. It is easy to learn, packed with templates, and built for anyone to drag and drop their way to a working website.
If you need a simple online presence with a few pages and some contact info, Classic works. And for a long time, that is what most small businesses needed.
But the way people use the internet today has changed.
Your website is not just a digital brochure anymore. It is a tool for driving leads, sales, bookings, and brand awareness. It needs to work smoothly on every screen size and load fast enough to keep people engaged.
That is where Wix Studio comes in.
Where Wix Studio Steps Up
Wix Studio is still Wix at its core. It is built on the same powerful CMS and shares the same ecosystem of apps and integrations. But it is designed for businesses that want more control, better performance, and a future-proof platform.
Here are some of the biggest differences I walk clients through:
Responsive design done right:
In Classic, making your site mobile-friendly often feels like patchwork. You adjust each breakpoint one by one and sometimes hide elements that just do not work on smaller screens. Studio fixes this with responsive layouts built from the start. Your site automatically adjusts across mobile, tablet, and desktop without breaking things.
Professional design tools:
Classic lets you drag and drop, but Studio gives you structured control with grids, flexbox, and pixel-level alignment. It feels more like a design tool and less like a website toy.
Collaboration built-in:
Studio lets teams work together in real time with comments and shared access. For businesses with multiple team members or those working with agencies like us, this is a game-changer.
Scalability:
If you are planning to grow your business, add dynamic content, or build more complex layouts, Studio can handle it. Classic starts to feel stretched thin when you try to build bigger ideas on it.
Cleaner code and better performance:
Studio creates leaner sites that load faster and behave more consistently across browsers. That means happier visitors and better SEO performance.
My Experience Making the Switch
When Studio first came out, I was cautious about switching. It was new, a little buggy in the early days, and Classic was comfortable. But after a few projects, I saw how much smoother my builds became.
I remember one site in particular. The client had built their own Classic site, and while it looked okay on desktop, it completely fell apart on mobile. Rebuilding it in Studio took less time than trying to fix it in Classic. And the best part? It just worked. The client was blown away that the same website could feel so professional across all devices.
Should Every Business Switch?
Not necessarily.
- Outgrowing your current design
- Struggling with mobile optimization
- Wanting to scale your site as your business grows
- Looking for a smoother design and editing experience
Then Studio is absolutely worth considering.
Why I Recommend Studio at Big Red Jelly
At Big Red Jelly, our goal is not just to build websites. It is to build tools that help your business grow. Studio gives us the flexibility to create websites that do exactly that.
It lets us build faster, design better, and hand off websites to our clients that are easier for them to manage in the long run.
That is why when clients ask me if they should switch, I do not hesitate to recommend it. Studio is the platform I trust to grow alongside their business.
Wix Classic got many businesses online, and it served its purpose well. But for businesses ready to build something more powerful, something that works seamlessly across devices and grows with their goals, Wix Studio is the clear next step.
I see it every week working with our clients at Big Red Jelly. And I am excited to see where the Studio platform continues to go from here. If you want to elevate your website, connect with Big Red Jelly and begin growing your business!
