This is a sub-company to the parent Atlantic Pictures Company, the first step was to brainstorm name ideas for this new division. After several rounds of brainstorming, we decided on “Backlot”, named after a filmmaker term that describes an area used by a film studio. From there we developed new branding, aesthetic, visuals and more for this exciting new company.
We needed to define the brand as an endorsed brand, meaning it would be described as “An Atlantic Pictures Company” to keep the reputation that the parent brand has developed over the years, while still showcasing itself as its own unique identity. Our research and brand work allowed their company to leverage the reach of their parent company while also developing a sub brand that could stand on it’s own.
While “Atlantic Pictures” is focused on being high-end, Backlot was to showcase a more fun side, using movie quotes throughout the branding and website.
After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.
After clearly identifying their ideal clientele, our experts were able to develop effective core messaging and brand visuals that would turn viewers into loyal future customers.
Equipped with a beautiful, unique and new brand, Atlantic Pictures Company was ready to launch and show-off their new sub brand of Backlot. While still honoring and highlighting the origins of their umbrella/parent brand, Backlot was able to shine and highlight it’s own services, differences and vision.
We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.
Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.
After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.
Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.
”When it comes to branding, we know that it's all about creating an emotional connection with customers - evoking feelings of loyalty, love, comfort, and more. That's why we always begin our process with a blank slate, allowing us to develop a brand from the ground up that truly connects. By taking the time to understand Backlot's values, vision, and aesthetic preferences, we were able to craft a brand that effectively communicates the company's unique offerings and resonates with their ideal customers.
Naomi JohnsonBrand Strategist
At Big Red Jelly, we were thrilled to work with Backlot, an Atlantic Pictures Company that specializes in film and location management, to deliver a world-class branding experience. Our team combines proven brand processes with world-class talent and expertise to create breathtaking branding work that measurably helps businesses grow. Our process begins by reverse engineering from the core of your business – the “WHY” – in order to develop a compelling story, vision, and aesthetic that truly resonates with your target customers and keeps them coming back for more.
We kick off our process with blank canvas discovery, where we explore your audience, industry, founder vision, employee thoughts, and more. From there, we move into strategy, aligning our teams, tools, and resources to the project at hand. Before diving into brand visuals, we take the time to develop your internal and external brand messaging. Finally, we put pen to paper and design the visual identity that your company deserves. With our comprehensive branding approach, we’re confident that we can help Backlot achieve its growth goals and stand out in a crowded market. Experience the difference that a world-class branding experience can bring to your business with Big Red Jelly.
