Backlot an Atlantic Pictures Company 

Backlot an Atlantic Pictures Company 

Backlot an Atlantic Pictures Company 

Brand Research, Design & Development 

Brand Research, Design & Development 

Brand Research, Design & Development 

Backlot brand style guidelines book and overview mockup at Big Red Jelly Provo Utah.

Name exploration and brand development for Backlot an Atlantic Pictures Company

This is a sub-company to the parent Atlantic Pictures Company, the first step was to brainstorm name ideas for this new division. After several rounds of brainstorming, we decided on “Backlot”, named after a filmmaker term that describes an area used by a film studio. From there we developed new branding, aesthetic, visuals and more for this exciting new company.

Backlot wordpress wix designer build web page portfolio - Big Red Jelly

Developing a New Brand Identity

We needed to define the brand as an endorsed brand, meaning it would be described as “An Atlantic Pictures Company” to keep the reputation that the parent brand has developed over the years, while still showcasing itself as its own unique identity. Our research and brand work allowed their company to leverage the reach of their parent company while also developing a sub brand that could stand on it’s own.

  • Initial Audience Research
  • Name Research
  • Domain & Social Media Handle Selection
  • Sub Brand and Parent Branding

Bringing the Brand to Life

While “Atlantic Pictures” is focused on being high-end, Backlot was to showcase a more fun side, using movie quotes throughout the branding and website.

  • Internal Brand Messaging
  • External Brand Messaging
  • Custom Logo
  • Brand Style Guide
  • Typography, Color Scheme, Imagery
  • Business Brand Assets
Backlot brand style guidelines mockup book and complete new brand by design team at Big Red Jelly
Backlot company logo design by graphic designers at Big Red Jelly.

Custom Logo Design

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

Brand Messaging, Visuals, Strategy and Implementation

After clearly identifying their ideal clientele, our experts were able to develop effective core messaging and brand visuals that would turn viewers into loyal future customers.

The Final Product

Equipped with a beautiful, unique and new brand, Atlantic Pictures Company was ready to launch and show-off their new sub brand of Backlot. While still honoring and highlighting the origins of their umbrella/parent brand, Backlot was able to shine and highlight it’s own services, differences and vision.

Backlot full brand style guide mockup - new brand development by Big Red Jelly.

Branding that helps your business grow

Backlot brand style guidelines book and overview mockup at Big Red Jelly Provo Utah.
Brand Research

We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.

Internal Brand Messaging

Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.

External Brand Messaging

After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.

Brand Design

Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.


Shared Values Account for 64% of Brand Relationships


A ‘Signature Color’ for Your Brand Boosts Recognition By 80%


You Have 7 Seconds to Make Your First Impression

If you've felt a certain type of reaction, loyalty, love, comfort when viewing a particular product, that is branding. When we work with our clients, we always start with a blank slate and develop a brand from the ground up, so you can connect with your ideal customers and grow!

Lyndsie OrenoBrand Director

The Big Red Jelly Difference

By combining our proven brand process with world-class talent and expertise, our team is able to deliver breathtaking branding work that measurable helps businesses grow. Our process is designed to reverse engineer from the core of your business, the “WHY” and begin to develop a story, a vision and aesthetic that truly attracts the right types of customers to your business and keeps them coming back for more.

Our process starts with blank canvas discovery, exploring your audience, industry, founder vision, employee thoughts and more, then we transition into strategy where we align our teams, tools and resources to the project at hand. However, before diving right into brand visuals, we develop your internal and external brand messaging. Finally, we put pen to paper and design the visual identity your company deserves. Experience the difference a world-class branding experience can bring you!

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