Deliverables
Website Build, Content Package
Platform
WordPress
Why They Came to Us
KidsPark made a strategic choice in selecting Big Red Jelly for their content and website building needs, driven by a desire to refresh their online presence and infuse it with an extra dose of vibrancy. Recognizing the importance of staying current in the digital landscape, KidsPark sought Big Red Jelly’s expertise to undertake a comprehensive website refresh. The goal was not only to enhance the overall look and feel but also to add more fun and engaging content elements to captivate their audience. Big Red Jelly’s creative team proved instrumental in injecting a burst of color throughout the website, ensuring a visually appealing and child-friendly online environment. By collaborating with Big Red Jelly, KidsPark aimed to not just meet industry standards but to surpass them, creating a dynamic and interactive platform that mirrors the exciting experiences offered within their physical spaces. The partnership with Big Red Jelly exemplifies KidsPark’s commitment to providing a seamless and enjoyable experience for both parents and the children they serve.
Meet KidsPark
KidsPark has stood out as a beacon of reliability and innovation in the realm of childcare services since 1988. As a licensed hourly daycare for children, KidsPark is committed to providing an unparalleled blend of safety, fun, and enriching activities. Parents seeking a trustworthy solution to their childcare needs find solace in the fact that KidsPark meticulously adheres to licensing standards, ensuring a secure environment for their little ones.
What sets KidsPark apart is its dedication to crafting an engaging experience for children, filled with activities that not only entertain but also enrich young minds. The well-trained staff at KidsPark are devoted to creating a nurturing space where children can flourish, learn, and discover the joy of exploration. In the world of childcare, KidsPark emerges as a dependable partner for parents, offering a haven where each hour is an opportunity for children to thrive.
Understanding The Problem
In addressing KidsPark’s distinct challenges in expanding their digital presence and attracting a broader audience, the seasoned team of experts at Big Red Jelly demonstrated a keen understanding of the unique landscape of childcare services. Recognizing the need for a comprehensive solution, the experts at Big Red Jelly delved into a diagnostic process, pinpointing key areas for improvement in KidsPark’s existing online presence. Understanding the importance of not just meeting but exceeding industry standards, Big Red Jelly recommended a tailored approach, combining a Build Pro package with a Content package.
The Build Pro package provided a solid foundation for the website, ensuring a seamless and user-friendly experience, while the Content package infused the site with engaging, colorful, and informative elements to captivate both parents and children.
Solutions For Growth
Playful Bubbles
The introduction of playful bubbles in their logo not only added a dynamic element but also infused a sense of joy and buoyancy, perfectly reflecting the spirit of KidsPark’s childcare services.
Header Variations
The team also crafted captivating header variations that harmonized seamlessly with the brand’s vibrant theme, creating a visually engaging and cohesive user experience.
Charming Icons
To enhance user interaction, Big Red Jelly designed a set of charming icons, each a miniature work of art, translating complex information into visually appealing and easily digestible elements. Through these illustrations, Big Red Jelly not only elevated KidsPark’s visual aesthetics but also contributed to a more engaging and memorable online presence, solidifying the brand’s identity in the hearts of parents and children alike.
Transformative Journey
Big Red Jelly undertook a transformative journey in rebuilding the KidsPark website on WordPress, elevating both its aesthetic appeal and functional prowess. The result is a visually stunning and user-friendly digital space that surpasses industry standards. By incorporating innovative design elements, intuitive navigation, and responsive layouts, the website not only captivates visitors with its vibrant appearance but also ensures a seamless and enjoyable browsing experience.
Beyond The Redesign
Big Red Jelly went the extra mile by providing KidsPark with informative video tutorials. These personalized instructional videos empower the KidsPark team to navigate and manage their website independently, fostering a sense of ownership and control over their online presence. This holistic approach not only reflects Big Red Jelly’s commitment to excellence but also empowers KidsPark to continue evolving and thriving in the digital landscape.
Through a meticulous redesign on the WordPress platform, Big Red Jelly not only enhanced the website’s visual appeal but also elevated its functionality, creating a user-friendly interface. The introduction of engaging elements, such as custom illustrations and refreshed content, injected vitality into the site. To further support KidsPark’s ongoing evolution, Big Red Jelly introduced them to our Grow Package, complemented by our dedicated Grow Team. This allows for continuous edits, updates, and website assistance from the Big Red Jelly team. Ensuring that KidsPark remains at the forefront of the digital landscape, ready to adapt and thrive in the ever-changing online environment.
The Results
The results of KidsPark working with our team here at Big Red Jelly was incredible. Big Red Jelly’s experts completed the following:
- SEO Keyword Research
- Content Discovery and Audit
- 10 licensed curated images
- Testimonial Curation
- Content Editing and optimization
- Walkthrough video and training
The completion of the above deliverables has continued to help KidsPark to grow their business. The new website fits their vision and mission of their company much better than before. Allowing them to focus on being an action oriented company, a place of equal representation and growth, and share their fun nature. These changes provided a new look to their website to attract their target audience to their company.