Deliverables
Content Package, Standard Build
Platform
WordPress
Meet Mellow
Founded in 2021 by Amanda Feinberg, Mellow Therapy emerged from the belief that navigating mental health should be an exciting and accessible journey, not a daunting task. Mellow Therapy is a modern therapy practice in Los Angeles that offers in-person and virtual therapy for a variety of mental health concerns, including anxiety, depression, trauma, burnout, relationships, and teen issues. They strive to create a safe and supportive environment where clients can feel comfortable and understood. Their therapists use a variety of evidence-based treatments, including talk therapy, EMDR therapy, CBT therapy, and DBT therapy.
Project Level
Standard
Company Size
Small
Timeline
6 Weeks
Understanding The Problem
Mellow Therapy, formerly known as MindVibe Therapy, approached us seeking a complete brand transformation. Their existing identity, MindVibe, didn’t fully capture their warm approach to therapy, and they felt it limited their reach to a wider audience. They desired a fresh look and feel that resonated with a more diverse range of potential clients, while still reflecting their core values of comfort, understanding, and effective treatment.
*Mellow before Big Red Jelly
Their Issues:
Powerful Solutions Driven by Strategy
Big Red Jelly partnered with Mellow Therapy to create a comprehensive brand refresh.
The Brand
Brand Strategy and Naming
We conducted extensive research and analysis to understand their target audience, market landscape, and unique value proposition. Based on these insights, we developed a new brand name, “Mellow Therapy,” that resonated with their warm, approachable approach to mental health and effectively differentiated them from the competition.
The Website
Website Redesign
We conceptualized and designed a user-friendly and visually appealing website that reflected their new brand identity and key messaging. The website showcased their services, team, and expertise in a clear and engaging way. We also ensured the website was optimized for search engines and mobile devices to improve visibility and accessibility for potential clients.
The Content
Content Creation
We developed engaging website content and marketing materials that aligned with their brand voice and resonated with their target audience. This included crafting compelling service descriptions, therapist profiles, blog posts, and social media content that highlighted their unique offerings and expertise.
By meticulously rebranding Mellow Therapy and developing a user-centric website, we empowered them to achieve their goals of attracting a wider audience, fostering patient engagement, and establishing themselves as a leading therapy practice in Los Angeles.
The Results
2
New Brands and Businesses Launched
7
Hours Saved per Week Through Website Automation
2
Increase In Site Speed
1
International Best Selling Book