Savory Foods 

Savory Foods 

Savory Foods 

Conversion Rate Optimization 

Conversion Rate Optimization 

Conversion Rate Optimization 

User Behavior, Web Strategy and Conversion Rate Optimization

This is a sub-company to the parent Atlantic Pictures Company, the first step was to brainstorm name ideas for this new division. After several rounds of brainstorming, we decided on “Backlot”, named after a filmmaker term that describes an area used by a film studio. From there we developed new branding, aesthetic, visuals and more for this exciting new company.

Visitor Insights & Heatmaps

We needed to define the brand as an endorsed brand, meaning it would be described as “An Atlantic Pictures Company” to keep the reputation that the parent brand has developed over the years, while still showcasing itself as its own unique identity. Our research and brand work allowed their company to leverage the reach of their parent company while also developing a sub brand that could stand on it’s own.

  • Initial Audience Research
  • Name Research
  • Domain & Social Media Handle Selection
  • Sub Brand and Parent Branding

Conversion Rate Optimization

While “Atlantic Pictures” is focused on being high-end, Backlot was to showcase a more fun side, using movie quotes throughout the branding and website.

  • Internal Brand Messaging
  • External Brand Messaging
  • Custom Logo
  • Brand Style Guide
  • Typography, Color Scheme, Imagery
  • Business Brand Assets

Improved Mobile Experience

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

Increase online orders, catering and online engagement

After clearly identifying their ideal clientele, our experts were able to develop effective core messaging and brand visuals that would turn viewers into loyal future customers.

A deeper look at our analytics tools

Equipped with a beautiful, unique and new brand, Atlantic Pictures Company was ready to launch and show-off their new sub brand of Backlot. While still honoring and highlighting the origins of their umbrella/parent brand, Backlot was able to shine and highlight it’s own services, differences and vision.

Session Recordings

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

Key Website Events

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

Funnels

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

Heatmaps

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

Behavior Flows

After the name, we got to work on the initial logo concepts and visual direction. The finalized logo utilized a location pin within the logotype that could be used as a separate icon. This again played off the symbolism and focus of being a location management company.

We want to tell you how HAPPY we are with our new name, brand and website and from the very first step until now. Your team has been so incredibly great to work with and we have had a top notch experience as your client. Well done to you and your team!

Lacey CherringtonCo-Founder

Web Design and Development That Helps You Grow

Brand Research

We first explore your purpose, target market, business goals and industry to better position your brand for optimal growth and success.

Internal Brand Messaging

Before any visual branding or marketing you must clearly understand WHO you are as a company and solidify that vision in a succinct way.

External Brand Messaging

After developing your internal brand and understanding WHO you are, your business is in a better place to highlight your unique value propositions and connect with the right clients.

Brand Design

Finally, we can put pen to paper and design captivating visuals that attract, convert and keep your ideal customers and clients.

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Shared Values Account for 64% of Brand Relationships

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A ‘Signature Color’ for Your Brand Boosts Recognition By 80%

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You Have 7 Seconds to Make Your First Impression

By combining key website visitor insights, custom designed funnels and digital strategy, we were able to significantly increase the engagement and conversion rate for R & R BBQ and Savory Foods, this means more customers, more actions and more business!

Connor BiggarWeb Support & Strategy Director

The Big Red Jelly Difference

By combining our proven brand process with world-class talent and expertise, our team is able to deliver breathtaking branding work that measurable helps businesses grow. Our process is designed to reverse engineer from the core of your business, the “WHY” and begin to develop a story, a vision and aesthetic that truly attracts the right types of customers to your business and keeps them coming back for more.

Our process starts with blank canvas discovery, exploring your audience, industry, founder vision, employee thoughts and more, then we transition into strategy where we align our teams, tools and resources to the project at hand. However, before diving right into brand visuals, we develop your internal and external brand messaging. Finally, we put pen to paper and design the visual identity your company deserves. Experience the difference a world-class branding experience can bring you!

Complete our form and receive a free quote on how we can help brand, build and grow your business.