Pain Points
Branding & Content, Platforms, Strategy
Execution
Brand, Growth Strategy, Grow
Tech Stack
WordPress, Support Portal
Meet Vast Coworking
Vast Coworking is the largest coworking franchise company in the world, dedicated to connecting customer-focused brands to meet the growing demand for flexible office spaces. Vast encompasses well-known brands like Venture X, Office Evolution, and Intelligent Office, providing specific coworking solutions to address various business needs. The company is committed to creating modern and adaptable work environments that help establish successful spaces for professionals. Their focus on innovation ensures that each franchise is equipped with top-tier technology options, enhancing productivity and inspiring creativity among members. Vast Coworking fosters a workspace culture that supports growth and collaboration.
Brand Level
Enterprise
Strategy Level
Enterprise
Grow Level
Enterprise
Industry
Coworking Space
Understanding The Challenge
As Vast Coworking Group expanded, it faced significant brand hierarchy issues, particularly in portraying itself as the parent brand for its diverse franchises: Office Evolution, Venture X, and Intelligent Office. The challenges included:
- Confused Brand Identity: Each franchise operated with a distinct identity, making it difficult for potential franchisees and clients to recognize Vast’s overarching role.
- Lack of Cohesion: Without a clear brand hierarchy, communication across franchises became inconsistent, undermining the unified experience Vast aimed to deliver.
- Limited Marketing Efforts: Each brand needed more content and marketing assets to increase business growth.
To tackle these challenges, Vast partnered with Big Red Jelly to develop a comprehensive brand strategy that would clarify its position as the parent brand, unify content, and enhance growth strategies across all franchises.
Vast Solutions Driven by Strategy
Big Red Jelly devised a multi step approach to tackle these challenges head-on:
- Revamping brand identities for each franchise.
- Creating targeted marketing assets to enhance communication.
- Auditing franchise websites for improved design and navigation.
- Collaborating on a strategic growth plan for franchise development.
- Mapping out a clear approach for market positioning.
These efforts strengthen the overall brand and enhance the visibility of each franchise. This approach positions Vast Coworking for continued growth and success in the coworking market.
Part 01 | Brand
Vast Brand Strategy
The brand refresh aimed to create a unified identity that aligned with Vast’s mission. This included a refined color palette and updated graphics to evoke a calm, professional feel, appealing to modern businesses seeking flexible workspace solutions. Additionally, a clear messaging framework was developed to highlight Vast’s commitment to flexibility, collaboration, and innovation, ensuring a consistent brand voice across all franchises.
Part 02 | Content
Content Creation: The Vast Brand Experience
Next, we created a large selection of branded content aimed at elevating Vast’s visual identity and reinforcing its presence in the market. We designed social media assets and professional business materials, including brochures and presentations, that showcased Vast’s unique offerings and values. Additionally, we crafted customizable templates for various communications, making it easier for franchisees to maintain brand consistency across different platforms. By ensuring that all creative assets adhered to the new brand design, we significantly enhanced the overall identity of Vast. This consistency not only made the brand easily recognizable but also created a sense of professionalism and trust among potential clients and partners. Our approach also emphasized the importance of cohesive messaging, ensuring that every piece of content reflected Vast’s core values and mission.
A Deep Dive into Office Evolution
Office Evolution aimed to create a supportive, community-driven coworking environment for small businesses and entrepreneurs through its brand refresh. This update included new branding materials designed to reflect a welcoming atmosphere and foster a sense of belonging among members. Business cards, editable templates, flyers, and other business materials were created for Office Evolution. Additionally, targeted messaging emphasized the company’s commitment to providing flexible office solutions that empower businesses to grow.
Venture X: A Closer Look
Venture X targets an upscale clientele by providing premium coworking spaces tailored for professionals and companies seeking a sophisticated work environment. The recent brand refresh introduced a sleek design that conveys professionalism and exclusivity, positioning Venture X as a leader in the upscale coworking sector. To enhance brand visibility at trade shows, new merchandise featuring their logo has been created, including T-shirts, banners, pins and more. This strategic approach reinforces Venture X’s image as a premier choice for businesses that value both functionality and prestige.
Intelligent Office: Behind the Scenes
Intelligent Office offers flexible workspace solutions with a strong focus on technology and virtual services. The brand refresh emphasized a tech-forward identity, featuring visuals and messaging that highlight innovation and the integration of technology into daily work. It also clearly communicated the virtual office and administrative services available, including business templates and other essential content items. This comprehensive approach attracted tech-savvy clients who prioritize efficiency and flexibility.
Part 03 | Build
Enhancing Vast’s Digital Experience
Venture X targets an upscale clientele by providing premium coworking spaces tailored for professionals and companies seeking a sophisticated work environment. The recent brand refresh introduced a sleek design that conveys professionalism and exclusivity, positioning Venture X as a leader in the upscale coworking sector. To enhance brand visibility at trade shows, new merchandise featuring their logo has been created, including T-shirts, banners, pins and more. This strategic approach reinforces Venture X’s image as a premier choice for businesses that value both functionality and prestige.
Part 04 | Growth Strategy
Wrapping Up & Rolling Out
After defining a cohesive brand identity for Vast Coworking, we turned our attention to ongoing content creation and targeted marketing efforts, particularly at industry trade shows. Our proven process ensures that the brand message remains consistent. Our overall goal is to enhance visibility and awareness among new prospects and existing clients, effectively showcasing their fresh look. By engaging actively with audiences at these events, Vast Coworking strengthens its position in the coworking market to drive further success.
Part 05 | Grow
Enhancing Vast’s Digital Experience
The partnership with Big Red Jelly laid the groundwork for ongoing growth across Vast franchise brands, including Office Evolution, Venture X, and Intelligent Office. We focused on developing tailored content that met the specific needs of each franchise while maintaining brand consistency. Additionally, we launched a dedicated support portal for franchisees, allowing them to easily request marketing materials and resources, which improved collaboration and access to essential tools.
Bring It All Together for Elevated Growth
Expert Branding
Your logo and color scheme reflect the true essence of your brand.
Ongoing Growth
Foster brand visibility by engaging audiences through marketing content.
Support Portal
Clients can easily request any marketing assistance or content they require.
62
increase in inbound leads through marketing automation
75
of users make judgments about a company’s credibility based on its website design
4
increase in marketing and sales efficiency
The Conclusion
3
Brand Style Guides
100
Reusable Templates
1
Years of Strategy Work
3
Logo Redesigns
*Left to right: Ali Reimer, Connor Biggar, and Lexi Elswood
The Strategists
Ali Reimer | Brand
“Working with Vast was a rewarding challenge. With their size and influence, finding the core of who they are wasn’t easy, but the process brought us to a powerful brand that truly reflects their commitment to innovation and collaboration.” – Ali Reimer
Lexi Elswood | Growth Strategy
“Venture X is one of the most creative spaces I’ve ever seen. My goal is to match their energy with innovative and unique content strategies that elevate the brand.” – Lexi Elswood
Connor Biggar | Grow
“I’m all about working with brands that offer flexibility, value, and a sense of community. Whether it’s Venture X’s modern, beautifully designed spaces, Office Evolution’s personalized support, or Intelligent Office’s cost-effective remote solutions, each offers something unique that helps businesses grow. These aren’t just offices – they’re environments built to inspire productivity and collaboration, and that’s what sets them apart.” – Connor Biggar
Let's Talk
Meet The Team at Big Red Jelly
At Big Red Jelly, we built partnerships that drive real results. Our collaboration with Vast Coworking Group demonstrates the power of strategic branding and growth-focused solutions. By unifying their brand identity, enhancing franchise visibility, and creating tailored marketing strategies, we helped Vast Coworking and its franchises thrive in the competitive coworking space market. Meet the team behind Vast’s transformation and see how we can do the same for you!
Meet the Team
Why Us?
At Big Red Jelly, we go beyond traditional branding and marketing. With expertise in branding, website design, and growth planning, our team combines creativity and data-driven solutions to address your unique challenges. Whether you need to refresh your brand, expand your reach, or connect more deeply with your audience, Big Red Jelly is here to guide your business towards lasting success. You no longer just have a marketer, a salesperson, and a brand strategist working separately in their own cubicles. Our team works together, viewing business growth as a flywheel rather than a funnel.
Let's Talk
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