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A smiling woman with long brown hair sits on a red bench, wearing a black collared shirt. White blinds and red-and-white hexagonal wall panels are in the background. A laptop with stickers is partly visible in front of her.

Content Lead | Brand & Build Strategist

Ali Reimer

Born and raised in Montana, Ali loves getting out in the sun and backpacking whenever she gets the chance. After graduating from Montana State University with a BFA in graphic design she moved to Utah, where she currently works as a brand and build strategist at Big Red Jelly.

Ali loves illustration and typography and has even recently begun her journey as an amateur type designer. Keep your eyes peeled for a plethora of chunky, bubbly display fonts as she continues to explore the ins and outs of building a typeface. Whether it’s creating the perfect logo or a killer website Ali is constantly seeking new opportunities to learn and create. In her free time, she enjoys, playing Dungeons & Dragons, Magic the Gathering, and hiking with friends.

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Best In Branding - 50Pros 2023
Top Branding Firm
50Pros
Top Web Design Company - Utah - Clutch 2023
Top Web Design Company
Clutch
A badge with maroon borders reads Most Reviewed Branding Company above a star icon, highlighting awards recognition. Below, it features The Manifest logo.
Top Reviewed Branding Company
The Manifest
A badge displaying the RankWatch logo and text: Top Web Designing Agencies 2023 with a green award ribbon icon at the bottom.
Top Web Designing Agency
rankwatch
Square graphic with the text 2023 UTAH 100 WINNER and BIG RED JELLY in bold red letters. Abstract shapes in orange, red, and blue appear below. Utah One Hundred, MW logos, and awards recognition are featured at the top.
2023 Utah 100 Winner
Utah One Hundred

Areas of Expertise

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe Indesign
  • Canva
  • WordPress
  • Branding
  • Label Design
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A woman with long dark hair smiles, standing against a plain white background. She is wearing a black hoodie with her hands in her pockets and a small white BRJ logo on the chest.

What Drives Your Work?

I draw a lot of motivation and inspiration from other artists and designers. It’s fascinating to see the different ways people think, create, and problem-solve. I love watching design trends change and seeing the artistic community start to shake things up and bounce ideas off of each other.

It’s rewarding to work with clients who are passionate about their business and know that my skill set and tool kit can help me collaborate with them to create something amazing. Working in the creative industry can be challenging, but I thrive on the opportunity to push my boundaries and exceed expectations.

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What’s Next in the World of Brand Strategy?

Recognizing that a cohesive and recognizable brand is more than just a logo. How do you use brand graphics, colors, fonts, photos, and language to communicate in a way that resonates with your audience? Design and trends are always changing but creating a timeless and effective brand identity geared toward your target audience can outlast trends and set a solid foundation to keep building on.

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Dental Branding and Website Design for Private Equity

My Promise to You

I am committed to bringing my passion and expertise to your project. I will work closely with you to understand your unique vision and goals to deliver a final product that sets you up for success. You can trust that your project will be created using the latest technology and design fundamentals, resulting in a beautiful and functional product that suits whatever challenge is presented.

What My Clients Say

BRJ was an amazing company from start to finish. They had the entire website build planned out and gave a detailed outline of each week of what was going to happen. Ali, who was the lead for the logo design, worked with us diligently and gave updates each week on our design. She recommended a ton of colors and shapes to bring us what we visioned. Chandler, who was the lead for the website build, worked on the second half of the project to bring the entire website together. Him and Joshua assisted with the layout, design, and wording for all parts. Every member I worked with at BRJ was professional, understanding, and knowledgeable with their area of work. 10/10!

Matt MatsonThe Tiny Tots Store

Ali did a phenomenal job rebranding us. She was quick to respond to emails and she listened carefully during our Zoom meetings. The result was a new look for our tutoring business that we are extremely happy with.

Jackie GoodsellJackie’s Classroom

BRJ with Hailey, Ali and Bethany have done a great job in putting together what looks be an excellent website for Sleepmastery101. They were all great to work with and very professional. I'm exited about the future of my new on line course for Cognitive Behavioral Therapy for Insomnia.

Michael HughesSleep Mastery 101

Brandon helped me so much with a big issue that I could not solve myself. Ali came up with great new logo designs. I 100% recommend Big Red Jelly 🙂

Amira GaddaGadd Entertainment

Absolutely phenomenal experience and product. The process is quick but thorough. It was a nice combination of me giving the design and ideas but Big Red Jelly doing all the heavy lifting. Would recommend 10/10. So glad I did not try to do this on my own!

Jeremy RamslandVelocity PPO

The Big Red Jelly team did an amazing job helping be create a website for my business. They made sure to understand my goals and the brand I am building, and turned it into a fantastic website built to generate leads and sales.

Aaron McCantsIdea Lab Consultants

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