Cassandra Smith, Author at Big Red Jelly

Marketing Strategy

What Is Generative Engine Optimization and Why Should B2B Brands Care About It in 2026

Learn how to build a content marketing strategy from scratch with steps, tools and tips that drive real leads for your small business.

Cassandra SmithJune 12, 2026

Being understood builds trust, which builds conversions.

Brand Strategy

Message Makeover: Pass the 6-Second Smell Test

Have you ever smelled someone who—for good or bad—made a lasting impression? Smell is powerful. In fact, studies show that scent is the sense most strongly tied to memory. (Research…

Cassandra SmithMay 22, 2025

Cassandra Smith

What Is Generative Engine Optimization and Why Should B2B Brands Care About It in 2026

Message Makeover: Pass the 6-Second Smell Test

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