Cassandra Smith, Author at Big Red Jelly

Grow

CRM Software Benefits: Why Strategy Matters More Than Software

CRM software only works when it supports the right strategy. Learn the real benefits of CRM for small businesses and how to choose one your team will actually use.

Cassandra SmithAugust 12, 2026

Marketing Strategy

What Is Generative Engine Optimization and Why Should B2B Brands Care About It in 2026

Learn how GEO marketing and AI search optimization help you appear in ChatGPT, Perplexity and Google AI results.

Cassandra SmithJune 12, 2026

Being understood builds trust, which builds conversions.

Brand Strategy

Message Makeover: Pass the 6-Second Smell Test

Have you ever smelled someone who—for good or bad—made a lasting impression? Smell is powerful. In fact, studies show that scent is the sense most strongly tied to memory. (Research…

Cassandra SmithMay 22, 2025