Have you ever smelled someone who—for good or bad—made a lasting impression?
Smell is powerful. In fact, studies show that scent is the sense most strongly tied to memory. (Research link here for you data-loving skeptics.)
For me, the memories come flooding back at the faintest whiff: my abuelo’s casa in Miami, the scent of fresh Caress soap wafting through the jalousie windows of their steamy bathroom, or the thick, sweet aroma of white gardenias growing wild in my Texas backyard.
Of course, not all smells are memorable for the right reasons. My 14-year-old dog Chewy’s breath? Let’s just say he needs to chew on a few more of those expensive green strips.
Your brand messaging is just like that—it leaves an impression. For better or worse, your customers remember it. And if your messaging is murky, disjointed, or stuffed with jargon, you’re giving off the wrong scent.
In a world flooded with choices and noise, your brand has less than six seconds to make a first impression. That’s not a guess—it’s a branding reality. The average human attention span has dipped below that of a goldfish, which means your brand message needs to be immediate, clear, and relevant. That’s where the six-second smell test comes in.
The Six-Second Test: Why It Matters
The “smell test” is a StoryBrand-inspired concept:
If someone glances at your website, packaging, or marketing materials for six seconds, can they clearly understand what you do, how it helps them, and how to take action?
If not, you’re likely missing out on your ideal customers. At Big Red Jelly, we help brands not just pass the six-second test—we help them ace it. Through our expert-led brand strategy services, brand positioning services, and brand messaging services, along with a full suite of creative and digital tools, we build brands that connect instantly, emotionally, and authentically.
Simplify Your Message, Build Trust
By aligning with principles of the StoryBrand framework, our team at Big Red Jelly has helped dozens of businesses simplify their message and increase conversions. Your brand story isn’t just about looking good—it’s about being understood.
And being understood builds trust, which builds conversions.
Our brand messaging services begin with a deep understanding of your audience and crafting language that resonates. We help you:
- Clarify your brand’s voice
- Write a compelling one-liner
- Create high-converting website headlines
- Develop messaging for ads, emails, and more
This is more than copywriting. It’s strategic communication designed to earn attention and action.
Positioning: Stand Out, Don’t Shout Louder
If you’re finding yourself in a crowded market, the answer isn’t necessarily to shout louder. It’s to position smarter.
Our brand positioning services help define what makes you different and better. We uncover your unique value propositions, audience pain points, and your competitors’ blind spots to strategically place your brand in a category of one.
With strong positioning, you become the obvious choice.
Naming: Start Strong
A powerful brand starts with a powerful name. Whether you’re launching a new venture or undergoing a rebrand, our business naming services give you a strong foundation to build from.
We focus on names that:
- Are easy to remember
- Are aligned with your values and audience
- Have available domains and trademarks
Don’t settle for “meh.” Start memorable.
Rebranding & Brand Refresh Services
Outgrown your current look and feel? Evolved past your original messaging? It might be time to rebrand.
Our rebranding services and brand refresh agency solutions guide you through a comprehensive transformation that doesn’t confuse your audience—it reinspires them.
A rebrand includes:
- Messaging overhaul
- Visual identity redesign
- Market repositioning
- Stakeholder buy-in strategy
For those not needing a total overhaul, a brand refresh updates your visuals and voice while keeping your core identity intact. Sometimes a “fresh coat of paint” goes a long way.
Design That Speaks Volumes
Once your strategy and messaging are nailed down, it’s time to bring your brand to life visually. Our logo design services and label design services ensure your brand isn’t just seen—it’s remembered.
Good design is more than pretty colors. It supports your messaging, appeals to your ideal audience, and differentiates you from the pack.
We create:
- Memorable logos
- Cohesive brand guidelines
- Custom labels and packaging
- Branded assets for digital and print
Copywriting That Converts
Your visuals grab attention, but your words seal the deal.
Our copywriting services help you turn browsers into buyers. From product descriptions to landing pages, we write with conversion in mind.
We blend the best of psychology, storytelling, and SEO to:
- Increase time-on-page
- Reduce bounce rates
- Improve organic rankings
- Drive more sales
Content Marketing That Supports Your Brand
Content is still king—but only if it serves your brand and audience.
Big Red Jelly helps create content marketing strategies aligned with your brand voice and goals. This includes blogs, social media content, lead magnets, and more.
We help you:
- Generate leads
- Nurture customer relationships
- Boost SEO
- Increase engagement
Our Process: Collaborative, Custom, and Data-Driven
We don’t do cookie-cutter. Every brand is unique, so our process is built around your needs:
- Discovery Call: Understand your goals, pain points, and audience.
- Brand Strategy Session: Dive deep into your mission, values, and market.
- Message & Design: Create powerful messaging and visuals.
- Launch & Iterate: Roll out your brand and track results.
Let’s Recap: What Big Red Jelly Offers
- Brand Strategy Services: Define your brand’s purpose and direction.
- Brand Positioning Services: Differentiate you from competitors.
- Brand Messaging Services: Clarify your voice and attract the right customers.
- Business Naming Services: Start strong with a memorable name.
- Rebranding Services: Elevate your brand to meet your current reality.
- Brand Refresh Agency: Modernize your visuals and voice.
- Copywriting Services: Words that sell and resonate.
- Logo Design Services: Visuals that align with your brand.
- Label Design Services: Standout packaging that gets noticed.
- And so much more.
Final Thoughts: What’s Your First Impression Worth?
If your brand can’t pass the six-second smell test, you’re ot just losing attention. You’re likely leaving money, trust and growth opportunities on the table.
At Big Red Jelly, we help brands of all sizes simplify their message, stand out with clarity, and connect authentically with the right audience. Whether you’re building a new brand, refreshing an old one, or trying to get unstuck, we’re here to help.
Just like a lasting scent, the right message sticks. Let’s craft a brand that leaves the kind of impression your customers will never forget… in a good way.
