The Top 5 Marketing Books That You Should Read This Year
Almost all of the world’s best marketers have written about their experiences. We have an amazing opportunity to learn from their successes and failures first hand. In these books, business leaders, entrepreneurs, and marketers teach us the importance of understanding the purpose of having a marketing strategy that works. So listen up, and start reading!
The Icarus Deception by Seth Godin
In his book, Seth Godin does a great job of pushing readers towards thinking outside the box. He emphasizes that you need to always move forward, even without a map. These are critical skills for any marketer looking to get ahead. He emphasizes that conventional wisdom, conformity and fitting the mold are a surefire path to mediocrity.
Hooked: How to Build Habit-Forming Products by Nir Eyal
Once you’ve created a product that people are using daily, you know you have found the secret to marketing success. With Eyal’s background of behavioral design research, he is able to explain to his readers that there is a pattern to creating services and products that catch attention and become essential to the consumer.
Influence: The Psychology of Persuasion by Robert Cialdini
Every marketer knows deep down that work it takes to getting someone to say yes is the very core of marketing. People are constantly being pulled in a thousand different directions for their attention and money. In Cialdini’s book, he breaks down how and why people say yes to certain marketing campaigns and no to others.
How Brands Become Icons by Douglas B. Holt
Harvard Business School Professor, Douglas B. Holt explains what marketers need to understand if they want to communicate an authentic brand that truly resonates with customers. He provides tips on cultivating a marketing strategy that goes above and beyond to establish a meaningful brand connection with customers.
The Undoing Project by Michael Lewis
Michael Lewis’s book turns dense psychology about judgments and decision making into an intense page-turner. The Undoing Project does an excellent job of helping marketers understand the psychological background of consumers. Anyone who reads this book is guaranteed to edge out the rest of their marketing competition and get ahead.