The online presence of a business can have a massive impact on its overall success. Having a strong online presence, particularly a website, can make or break generating more revenue. That’s why it is crucial to pick a content management system (CMS) platform that fits best with your business needs and goals.
CMS is an essential element to consider when getting started building because it houses all the content for your website. There are several CMS platforms that provide specific services. It can seem overwhelming to find the best fit for your business. Not to worry, we have done the research on three of the top CMS platforms so you don’t have to. Learn about WordPress, Wix, and Shopify so you can know which is the best fit for your online presence.
WordPress Powers One-Third of the World’s Websites as a CMS Platform
The most commonly used CMS platform is WordPress. It is used by over 78,000,000 websites, including 22% of the top 100 websites. It’s completely free, and is the most flexible and powerful platform for building a website. Because WordPress is so popular, tens of thousands of people have built plugins and themes that enable you to build an appealing website with amazing functionality even if you don’t have any coding knowledge.
WordPress offers great functionality; it is one of the easiest and most robust ways to share your business on the web. It is the ideal tool for entrepreneurs and companies to showcase their products and services, help their search engine ranking, and market themselves to prospective customers. WordPress helps you share your written content, sell products and services in an electronic storefront, or even just share photos and videos of your work.
Wix Has Something for Everyone
Another reliable and popular website building platform is Wix. This CMS is very user-friendly and has a totally free option. Wix’s intuitive technology and powerful built-in features give their users the freedom to design professional websites with not much hassle that look amazing on any device. Ascend by Wix offers a complete set of tools to build an online presence, whether that’s getting found on search engines or building a business.
Wix has custom designs and tools for any project you want to create. They offer website templates for all sorts of topics and industries that are each created by designers at Wix, who use thorough market research to add the most useful built-in features for the topic at hand, plus all the latest styles. With the Wix App Market, you can choose from over 250 professional solutions to customize your site. They also provide powerful business tools to help collect leads, analyze visitor traffic, and engage with clients.
Shopify is Best for Your E-Commerce Platform
The CMS platform Shopify is a great solution for e-commerce stores that require a minimal amount of configuration. Whether selling a single product or several, Shopify can ultimately increase your ROI and boost your business revenue. Shopify is a very straight forward platform that offers the hosting and software that is needed for launching a website.
With a variety of templates to choose from on Shopify, it is easy to choose a theme that fits the exact needs and specifications for your dream website. Shopify makes it easy to enhance the overall value of an e-commerce store through its extra features and functionalities.