Pain Points
Uncontrolled Website, Disconnected Strategies
Execution
Build, Growth Strategy, HubSpot, Grow
Tech Stack
WordPress, HubSpot
Meet Pestex Inc
Pestex Inc is a local pest control company in Massachusetts, that combines expertise, versatility, and forward-thinking results to succeed in every environment they encounter. Their unique protocols have been tested and proven in locations as diverse as the North End, Back Bay, Wayland, and Worcester. With four generations of pest and wildlife control and removal experience, and an on-staff Entomologist, there is no problem Pestex hasn’t seen and can’t solve. As a local company they are well versed in Massachusetts pests, their biology, and the tried-and-true methods to keep them under control. They educate their customers, so they are well equipped to be partners in managing their assets.
Build Level
Advanced
Strategy Level
Advanced
HubSpot Level
Pro
Grow Level
Advanced
Industry
Pest Control
Understanding Pestex Inc’s Pests
The owner of Pestex came to Big Red Jelly with the understanding that they had a great model and the experience necessary to begin reaching a larger audience. Pestex was doing everything they knew they should be doing, but didn’t quite have the strategy and order in place to achieve their goals. They had a strong customer base, but an unidentified target market; a website which was operational, but no autonomy to optimize it; and tools in place to bring in leads, but no way to properly track the attribution.
- An undefined target audience.
- An out of date website with no autonomy to make optimizations.
- No strategic steps forward.
- Utilizing 3-4 different tools that didn’t integrate.
- Had no concept of what their ad ROI was.
- No dedicated team to manage and elevate their growth.
Big Red Jelly’s Pest Control Strategy
Big Red Jelly crafted an approach to address Pestex Inc’s challenges.
- Worked with Pestex to discover and define who their ideal customer / target audience is.
- Built an up to date website optimized for UX/UI, and future marketing.
- Strategized with Pestex Inc’s team to create a step by step action plan.
- Combined all of their tools into one powerful CRM.
- Partnered with their team to continue growing and expanding their business and their marketing strategies.
Pestex Inc had the team necessary to grow and was ready to do so. Big Red Jelly worked with that team to make it possible in just a few short months.
Part 01 | Target Audience Research
Understanding Their Audience
The first thing we needed to help Pestex with was establishing who their true target audience was, and the best way to complete this was conducting brand research. We initially completed a brand audit to assess what brand assets they had, lacked or that needed improvement. With the audit complete we did a deeper brand exploration to better understand their business, their ideal customer, their industry, and the important trends in their industry to give us a clear picture of their business landscape to begin developing a brand that would resonate with their target audience.
With an understanding of Pestex, and their industry, we conducted Quantitative and Qualitative research about their audience specifically. With the research complete we were able to provide Pestex with valuable insights about their audience preferences, behaviors, and trends, allowing them to make data-driven decisions to optimize their strategy.
Big Red Jelly locked all of this information in and gathered additional details about Pestex’s strengths and weaknesses to make better decisions regarding Pestex’s brand visuals, messaging, and overall strategy moving forward.
Part 02 | Build
Taking Website Control
Once it was established who Pestex’s audience was, we needed to build a website that was optimized for that audience’s experience. Pestex had a website that was functional, but they had no ownership of the site to optimize their content and begin growing.
Big Red Jelly took Pestex through an eight week process of rebuilding and optimizing their old website to not only have a better user experience for their audience, but that would connect to industry-best tools to further optimize their internal processes. Additionally, Big Red Jelly strategized with Pestex to generate website content that would both lead traffic to the website, and optimized the conversion rate of those leads. A large portion of this was creating location and service specific landing pages to help potential Pestex clients more easily find the service that they needed, and in their area.
With the new website launched, Big Red Jelly ensured that Pestex’s team had video training and walkthroughs on how to conduct any edits or additions to the website going forward, finally giving Pestex the autonomy that they needed to succeed.
Part 03 | Growth Strategy
Rolling It Out
Pestex was suited up with a deeper understanding of their industry and audience strategies, and a world class website, but still needed to establish a strategy to utilize these. Big Red Jelly worked with Pestex on the next steps of rolling out their new material, and beginning to drive traffic to their website. This meant helping them establish their marketing strategy, sales strategy, how they connect these two channels and more.
Pestex ultimately decided to continue working with our team to set up additional powerful tools, and conduct their marketing strategies.
Part 04 | HubSpot Onboarding
Pulling It Together
The biggest push that Pestex needed to grow was pulling all of their tools together into one, rather than working on a Frankenstein-esque hodgepodge of tools (one tool for invoicing, one tool for scheduling, one tool for emails, one tool for this and that), Big Red Jelly walked Pestex through the HubSpot onboarding process.
With this we completely changed their sales and marketing strategies within their CRM, and re-envisioned the way every client touch point worked. With them being set up on one tool they could now visualize, track, and nurture every single touch point their potential clients had with their company.
- Which ad did they see?
- What did they see on the website?
- How did they interact with the website?
- What content were they interested in?
- Did they fill out a form?
- If they didn’t fill out a form, which retargeting ad should they see?
- If they are a good fit or bad fit, which nurture campaign should they be added to?
This made it easier for their sales team, as they now had everything in one place. They have the CRM tool necessary to fully optimize their tracking and attribution models, allowing them to do everything from understanding how well their ad campaigns are doing, what their ROI is, and what they need to do to continue to grow, to sending out their emails and invoices.
Part 05 | Grow
Managing Exponential Growth
Pestex before their target audience research and Pestex at the beginning of their Grow Membership was truly a night and day difference. Pestex had already experienced a huge amount of growth since beginning their journey with Big Red Jelly, and was ready to take advantage of this. To make sure they were starting off on the right foot, Big Red Jelly began with the foundation of Pestex’s website and growth plan:
- Conducting keyword research and ensuring the website was using the best keywords.
- Optimizing the website to have high performance, top notch security, and meeting ADA and WCAG requirements.
- Ensuring the website was connected to industry standard analytics tools, and set up the proper attribution models.
- Conducting another holistic audit and creating a strategy specific to Pestex.
- Setting their team up with workflows and email marketing campaigns, and additional automations to assist their sales team in converting leads.
With this completed, our team continued working to improve their processes, internal marketing and sales strategies, and created a step by step plan to ensure Pestex would reach their goals.
Bring It All Together for Elevated Growth
Optimized Design
A new website optimized with UX/UI and client use in mind.
Powerful CRM
A thorough CRM established to replace all of their tools with one.
Continued Growth
Partnering with our team for both industry-best strategy and execution.
62
increase in inbound leads through marketing automation
75
of users make judgments about a company’s credibility based on its website design
4
increase in marketing and sales efficiency
The Conclusion
2
their 2024 goal of $1M in revenue as of May 2024
2
increase to their conversion rate.
14
ads click through rate
1
award winning website
3
fully integrated HubSpot hubs
*Left to right: Bethany Benham, Chandler Joly, Hailey Arntson, and Connor Biggar
The Strategists
Bethany Benham | Audience Research
“I loved working with Pestex because they were so passionate about growing their business! We completed audience and competitor research which led to some fun conversations on how to help their business standout while attracting new customers and retaining current ones.” – Bethany Benham
Chandler Joly | Build
“They were a phenomenal client to work with. They not only had a vision for where they wanted to go, but they were also so passionate about everything they talked about, including the website. I have no doubt that the passion that they showed for the website is shown tenfold in all other aspects of their company. ” – Chandler Joly
Hailey Arntson | Growth Strategy
“Meeting with Pestex and working through their next steps was nothing short of an absolute pleasure. Their team was so incredibly passionate and open to strategizing any way that they could reach their goals. It was actually very inspiring!” – Hailey Arntson
Connor Biggar | HubSpot Onboarding & Grow
“Working with Pestex Inc has been a great experience. Together, we’ve refined their website and marketing efforts, creating a stronger online identity that resonates with their customers.” – Connor Biggar
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Partner with our Growth Team!
Are you ready to take your business to the next level? At Big Red Jelly, we specialize in creating brands and websites that look great and deliver results. Our team is here to help you design, develop, and launch a digital experience that drives engagement and builds lasting success. Let’s work together to turn your goals into reality!
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Why Choose Our Team?
At Big Red Jelly, we follow a proven five-chapter process that has helped over 1,000 businesses worldwide build exceptional brands, design amazing websites with the best UX/UI, and achieve lasting growth in today’s market. What truly sets us apart is how we approach growth. We don’t believe in isolated efforts where each department works independently. Instead, our team operates as a connected unit, ensuring that every strategy and solution works in harmony to drive your business to new levels of success. Let’s grow your business together!
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