Problem

Salmon River Adventure Company needed help redefining their personal brand and communicating that brand effectively as they looked to scale their online business. They had an idea of the direction they wanted to take the brand but needed to stand out in a saturated market and become the preferred adventure company.

Solution

Our branding experts worked with the Salmon River Adventure Company team to design a logo that reflected the personality and vision of the company. The design needed to be bold, adventurous, and colorful. They collaborated to write brand messaging that would reach their target audience and make brand loyalists out of every customer.

Project Type

Brand Standard

Problem

Salmon River Adventure Company needed help redefining their personal brand and communicating that brand effectively as they looked to scale their online business. They had an idea of the direction they wanted to take the brand but needed to stand out in a saturated market and become the preferred adventure company.

Solution

Our branding experts worked with the Salmon River Adventure Company team to design a logo that reflected the personality and vision of the company. The design needed to be bold, adventurous, and colorful. They collaborated to write brand messaging that would reach their target audience and make brand loyalists out of every customer.

Project Type

Brand Standard

Behind every great brand is a great story

Salmon River Adventure Company was founded in the 1970s after the section of the Salmon River and the base was acquired from the Boy Scouts of America by Tommy Hilleke and his wife, Polly. Together, with their four sons, they have created a company that aims to offer family-friendly adventures down the Salmon River. They are all about providing a transformation customer experience that focuses on cultivating lifelong river runners and nature stewards.

Logo Story

Tommy and Polly needed an easily identifiable logo that captured the beauty of their home along the Salmon River. Our team of designers wanted to incorporate elements of the river into the design. They opted for bold colors that reflected and complemented the natural colors of the raging river. The iconography itself mimics the strength and flow of the river. The Salmon River is surrounded by majestic peaks in the 20-mile stretch of land owned by SRAC.

Fun. Explore. Grow.

Salmon River Adventure Company holds itself to a high standard. These standards needed to shine through in their messaging.

  • They guarantee every participant has a quality experience. It is their number one priority, and they ensure that happens by hiring the best professionally trained guides and having top-notch equipment.
  • They are committed to sustainable business practices. Every staff member participates in the Leave No Trace and the Wild and Scenic Stewardship Guide Certification Program. They do their part to make sure your children’s children have clean rivers to run in the future.
  • They love their community and love giving back.  They want to make adventure accessible and give away multiple scholarships to kids who cannot afford to attend their camps. Adventure is for everyone!

Polly was so much fun to work with; just working with her made me want to hop in the car and go kayaking! Her passion and love for Salmon River and her family was palatable. She was collaborative and clear about what she wanted while enjoying the design process as much as I did.

Lyndsie OrenoBig Red Jelly Brand Strategist

Brand Style Guide

Brand Style Guides, Brand Guidelines, Brand Bibles – no matter what you call them – are imperative for a cohesive brand identity. The visual identity and messaging found in Brand Style Guides influence all areas of presentation. The guideline instructs everything from website design to email marketing, from social media to product packaging, and from internal communications to marketplace portfolios. Every company serious about their online and offline identity and interested in seeing large growth needs a Brand Style Guide to follow religiously.

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