We’re thrilled to share some exciting news with you all – Big Red Jelly has undergone a transformative rebranding process! The realization that this is a “rebranding” rather than a mere “refreshing” underscores the magnitude of the transformation. Our decision to rebrand reflects the company’s commitment to staying relevant, dynamic, and adaptive in a rapidly evolving business landscape.
After months of careful consideration, creativity, and collaboration, we’re proud to unveil a refreshed identity that not only reflects our evolution as a company but also celebrates the vibrant spirit of innovation and growth that defines us.
The Evolution of Big Red Jelly
Founded on the principle of inspiring creativity and growth, Big Red Jelly has grown and adapted over the years. From our early days as a web design agency to expanding our services to encompass a full spectrum of digital marketing, we’ve embraced change and sought opportunities for improvement.
When it came to this rebranding and change, CEO and Co Founder Josh Webber said,
“Big Red Jelly’s PURPOSE is… ‘to inspire creativity and growth’…
Elevating our brand to where it is now and taking ourselves through our own proven process of Brand, Build, Grow, continues to inspire me each and every day to be creative and to grow! We rebranded for one primary reason… To better represent the years of hard work our team has put in and the quality of creative work that we give to our clients.“
As we reflect on our journey, we recognize that our brand should be as dynamic as the services we offer. Today, we’re thrilled to present a reimagined Big Red Jelly that encapsulates our commitment to staying proactive, delivering cutting-edge designs and creating a culture of ambition.
Unveiling the New Logo
The heart of any rebrand lies in its visual identity, and we’re proud to introduce our new logo – a symbol that embodies the essence of Big Red Jelly. Our team has meticulously crafted a design that merges modernity with a touch of our trademark boldness.
The vibrant red, an homage to our roots, remains a central element, symbolizing efficiency, creativity, and the dynamic nature of our industry. The addition of subtle gradients signifies our adaptability and willingness to evolve with the ever-changing digital landscape.
The decision to maintain the symbolic representation of a jellyfish in the logo underscores a continued connection to the efficiency associated with this deep sea creature. This choice serves as a bridge between the company’s past and its forward-looking vision, allowing for continuity while embracing change.
The transition from a flat, less dimensional logo to a deeper and more intricate design signifies a significant shift. This updated visual identity aims to convey a message of higher quality, enhanced skills, and deeper services offered by Big Red Jelly. By simplifying the logo, the company not only achieves a cleaner and more modern look but also symbolizes a commitment to streamlining, simplifying, and specializing its services.
Redefined Mission and Core Values
Beyond the visual aspects, the rebranding initiative recognizes the interconnected nature of brand identity. Change in one aspect necessitates revisiting all areas. This ensures that the brand’s evolution is coherent and aligned across various touchpoints, reinforcing a unified and impactful brand image.
Our rebrand isn’t just about aesthetics; it’s about reaffirming our commitment to our clients. We’ve refined our mission and values to align with the evolving needs of the digital landscape and the businesses we serve. The new Big Red Jelly Mission is,
“Big Red Jelly combines applied creativity with cutting-edge technology to accelerate growth for businesses.”
Core Values
In response to the dynamic landscape of our industry and the evolving needs of our clients, we have transitioned from three core values to five guiding principles.
- Create With Purpose
- Invite Collaboration
- Be Curious
- Stay Proactive
- Embrace Ambition
Create with Purpose as a core value emphasizes the intentional and meaningful nature of the creative process. Whether in product development, artistic expression, or problem-solving, adhering to the principle of “create with purpose” fosters a sense of responsibility and mindfulness, promoting outcomes that resonate with intention and value.
Invite Collaboration as a core value acknowledges the strength derived from collaboration, emphasizing that collective endeavors yield successful results. Collaboration ultimately promotes new creative ideas that help each of our clients receiving the best results to help their business grow.
Be Curious is a core value that aims to dig deeper into our clients projects. To find out what drives them and their companies and bring that to light in their websites and branding. Asking the deeper questions so that our team can provide an authentic feel to their project.
Stay Proactive prepares all of our experts to ensure that their clients’ success comes first always. Staying on top of any potential problems and being proactive in solving them allows us to show our clients that we are a team they can trust.
Embrace Ambition means we are continuously pushing our experts to learn new skills to bring to our clients, to improve their experience. Being ambitious in learning new technologies and skills will in turn improve your experience in working with our team.
Our Why
Throughout the entire rebranding process, one specific thing stood out to our team. Our purpose,
“To Inspire Creativity and Growth”
During the rebranding process, the decision to retain our purpose as “inspire creativity and growth” was grounded in the recognition of its enduring relevance to Big Red Jelly. This purpose encapsulates the essence of our mission and the values that define us. Despite the evolution of our brand, we acknowledged the timeless significance of inspiring creativity and growth, which is at the core of innovation and adaptability.
As we embark on this new chapter, we want to express our gratitude to everyone who has been a part of our journey so far. Whether you’re a client, partner, or member of the Big Red Jelly team, your support has been invaluable, and we’re excited to continue growing and evolving together.
Stay tuned for exciting updates, insightful content, and a deeper dive into the world of digital innovation. We’re confident that our rebranding will not only enhance the value we bring to our clients but also strengthen the connections we’ve built within our community.
Written by Christina Romano
