Brand Archives - Big Red Jelly

Brand Strategy

Purpose: Why Your Brand Exists (And Why Slogans Alone Don’t Work)

Purpose is the first stone in the Brand Identity Pyramid. It’s not a tagline — it’s the reason the brand needs to exist at all. Here’s how to find one…

Joshua LeeOctober 20, 2026

Brand Technology

The Website Isn’t the Hard Part Anymore (Lovable Changed That)

AI tools like Lovable make execution faster than ever. But the wall in creative work hasn’t disappeared — it’s just moved. Here’s what that means for web design, AI search,…

Ashley SchaugaardOctober 9, 2026

Brand Strategy

The Brand Identity Pyramid: How I Actually Approach Branding

Most people hear ‘brand’ and picture a logo. That’s the tip of the iceberg. Here’s the four-level framework I use with almost every brand I work on — built from…

Joshua LeeOctober 9, 2026

Brand Technology

The Current Behind Your Growth: The Brand Story of Thalassa

Big Red Jelly’s brand strategist shares the story behind Thalassa — our new AI service — from the name and logo to the colors and who it’s built for.

Anna ThalerSeptember 30, 2026

Brand Marketing

What Dancing with the Stars Taught Me About Building a Social Media Community

Andy Richter made it to the DWTS quarterfinals not because of his scores, but because fans voted for someone they felt they knew. Here’s what Dancing with the Stars taught…

Elena PetersonSeptember 28, 2026

Brand

The Exercise That Will Change How You Think About Your Brand Positioning

The best brands aren't built for everyone. Learn how to use a simple TV character exercise to nail your brand positioning, visual identity and marketing strategy so the right customer…

Anna ThalerSeptember 15, 2026

Brand

What Is a Lifestyle Brand? What a Gas Station in Fillmore, Utah Taught Me

What is a lifestyle brand? Maverik gas stations show how identity, not price, builds real customer loyalty.

AJ NielsenSeptember 3, 2026

Brand Marketing

Branding and Digital Agency: Why Working With One Partner Beats Hiring Two Separate Ones

Most small businesses assume a marketing agency is out of reach. This 2026 guide breaks down the real numbers, the ROI comparison and what BRJ's most accessible plans actually include.

Manuela RojasAugust 28, 2026

Brand Build Strategy

How to Write a Creative Brief That Actually Gets You the Brand or Website You Want

Learn how to write a creative brief that gets you the brand or website you actually want, with a full template and real examples.

Natalie NagyAugust 25, 2026

Brand Marketing

Branding and Digital Agency: Why Working With One Partner Beats Hiring Two Separate Ones

Most businesses split branding and digital marketing across two agencies and wonder why results feel disconnected. Here is the real cost of that decision and what one integrated partner actually…

Manuela RojasAugust 25, 2026

Brand

Purpose: Why Your Brand Exists (And Why Slogans Alone Don’t Work)

The Website Isn’t the Hard Part Anymore (Lovable Changed That)

The Brand Identity Pyramid: How I Actually Approach Branding

The Current Behind Your Growth: The Brand Story of Thalassa

What Dancing with the Stars Taught Me About Building a Social Media Community

The Exercise That Will Change How You Think About Your Brand Positioning

What Is a Lifestyle Brand? What a Gas Station in Fillmore, Utah Taught Me

Branding and Digital Agency: Why Working With One Partner Beats Hiring Two Separate Ones

How to Write a Creative Brief That Actually Gets You the Brand or Website You Want

Branding and Digital Agency: Why Working With One Partner Beats Hiring Two Separate Ones

Categories

Services

Core Services

More Services

Full Service List

About Us

Why Us

Dive Deeper

Resources

Education

Free Resources

Partner Program

More

Contact