What is Marketing Automation? Marketing automation is a tool that automatically manages multifunctional marketing actions and campaigns across multiple channels. It can manage outreach, measure engagement, filter prominent leads, automate…
Illumination’s 2023 feature film, The Super Mario Bros. Movie, grossed over $146 million across its opening weekend. It even looks like it may out-earn some of the year’s biggest films…
Early in 2023, we began conversations with Beijing-based Hero Games - a mobile game developer with more than 2000 employees and a valuation of more than $100 Million. Hero Games…
Taylor Swift has dominated the music industry for over a decade with her enchanting melodies, extremely relatable lyrics, and tours that we’ll be remembering evermore. While Swift will go down…
Have you ever heard of Tesla or Starbucks? Well, of course, you have. Starbucks and Tesla are two of the most popular and innovative brands of our time. Both have…
The web is becoming one of the best places to sell products and promote businesses worldwide. But what about your business? You may be considering entering the e-commerce world but…
Understanding the Basics A/B testing, also known as split testing, is a powerful technique that can help you optimize your website's user experience and increase conversions. The basic idea behind…
When we think of successful brands, what comes to mind? Stunning visuals, brilliant marketing campaigns, and a strong identity that drives people to purchase their products. These are all key…
During his 15 months here, John has been instrumental at Big Red Jelly as he and the marketing team were responsible for the online growth of the company in 2022.…
1. Copying the Big Businesses The number one mistake that I see small businesses make is trying to replicate big brands and what they're doing. They're big, they're successful, they're…
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