Service & Phase: Grow
Grow Phase Chapter 8: Sales Accelerator
Deliverable: Website Conversion Rate Optimization (CRO)
Is your team keeping track of the rate at which your business’ ideal customer is converting? Are they completing the recommended CRO steps to continually increase that rate? Start working with our team’s CRO experts, begin fully utilizing your first-party user data, and improve your business’ revenue driving actions today!
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Did you know?
- Companies that regularly run CRO experiments see an average 1.8× increase in annual revenue.
- Businesses using CRO tools report an average 223% ROI, making CRO one of the most cost-effective digital strategies.
- A/B testing can improve conversion rates by up to 22–49% when executed consistently.
- Even a 1-second delay when loading a page can reduce conversions by ~7–20%.
- Personalized CTAs can lift conversions by 202%.
- Better UX design can drive 200–400% increases.
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Key outcomes from effective website CRO
The primary outcome of effective CRO comes down to your company experiencing more and better conversions by your ideal customer. There are steps to getting you there that are achieved with our team’s CRO process!
Analytics, Tracking, and Funnel Setup
Our team will install tracking codes on your website, so we can keep track of all the important metrics that matter most. Without analytics, you’ll never know which areas of your website need improvement. In tandem with this data point, user recording software is implemented to see exactly how people are interacting with your website. All in the effort to set up your buyer’s journey funnels to track the conversions you want to make. We’ll watch how far people go in your pipeline to find out why people are/aren’t purchasing your services/products.
Buyer’s Journey Audit & Optimizations
Using data from your analytics, user recordings, and funnels our team can begin formulating strategic optimization solutions! Conversion Rate Optimization is never fully finished. It’s an ongoing process. Our team will continuously review your first-party user data, implement A/B tests, improve performance areas, optimize for mobile up to desktop, and more.
Conversion Rate Frequency & Volume
Adequate tracking data, and other first-party data in place allows our team to make informed and data-backed strategic decisions and optimizations. These improvements to the buyer’s journey are all conducted in the effort to ensure your end users are converting faster, more often, and at a higher profit. Ensuring your users experience a smooth experience with no delays, and know exactly where to go is the overall purpose. No one wants to work with a business in a digital capacity whose website is slow and confusing!
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Why Is CRO So Important?
Every business model relies on an end user conversion. Whether that is a form being filled out or a purchase on an eCommerce website, the conversion is the final step, and the most important metric to improve. The more conversions you have, the better your business is performing. Ensuring that the process to convert is simple, and even enjoyable, for your users is possibly the most important revenue driving action you can take!
Checkpoints To Improvement
- Increase in Conversions & Revenue!
- Increase in Revenue Per Visitor (RPV).
- Decrease in Cost Per Acquisition (CPA).
- Decrease in Website Bounce Rate.
- Increase in Time on Page + Scroll Depth.
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Website CRO Is Part of Our Grow Proven Process
Service & Phase: Grow
Grow Phase Chapter 8: Sales Accelerator
Deliverable: Website Conversion Rate Optimization
Utilizing first-party user analytics data and engagement metrics to make strategic improvements to the end user buyer journey, leading to improved conversions.
01 | Website Conversion Rate Optimization Purpose
To optimize each touch point of the buyer’s journey, strategically pushing users to take the next step towards final conversion.
Key Outcomes:
- Improved website performance and accessibility.
- UX/UI optimizations and adjustments based on A/B tested data.
- Users converting faster, and at a higher frequency.
- Increase to average order volume (AOV).
02 | Our Process for Website Conversion Rate Optimization
Start capturing potential customers and guiding them through a journey toward becoming loyal clients.
- Set up user tracking metrics, inclusive of page engagements, user recordings, and heat maps.
- Auditing and reviewing first-party user data, to recommend strategic optimizations.
- Implementing optimizations in an A/B tested environment with the goal of selecting the version with the best outcome based on user and conversion data.
- Continuing this process to make optimizations at each stage of the buyer’s journey.
03 | Application of Website Conversion Rate Optimization
- Analytics & Tracking: Utilizing industry standard tools to accurately track user engagements, for both users who convert, and those who do not.
- Data Analysis: Reviewing first-party user data with the intent to build strategic roadmaps for optimization decisions.
- Funnel Setup: Creating funnels for user touch points along the buyer’s journey from awareness to final conversion based on user data.
- Performance & Accessibility Optimizations: Ensuring website performance is both high quality and exceptionally quick, and that all users can fully utilize the optimized experience.
- UX/UI Optimizations: Conducting A/B testing on the front-end end-user experience to improve page layouts, CTA verbiage, etc. to continue pushing users through.
- Final Conversion Optimizations: Improving the processes at final conversion to ensure user drop off is mitigated, further improving the frequency of users converting.
Build the ultimate buyer’s journey
Getting someone to watch the trailer for your show is easy. Getting someone to watch the pilot episode is the progress. It’s the brands that deliver all season long, pulling audiences in and keeping them invested through the finale, are the ones that are worth tuning into.
Powerful Online Tools
Utilize the best tools in the industry to not only keep track of the user’s experience on your website, but also to improve that experience!
A/B Testing
Rather than letting your most important asset sit untouched, continue to make strategic improvements to push your users to converting!
Improve Performance & Accessibility
Ensure that all users can quickly and easily use your website (on Mobile, Tablet, Laptop, Desktop, and no matter what their capabilities are)!
11
%
top performing websites have a CRO of 11%.
70
%
of consumers say that site speed impacts their willingness to buy from an online store.
3
x
A website that loads in 1 second has a conversion rate 3x higher than a site that loads in 5 seconds!
What Our Clients Say About Our CRO Experts
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- Setup, Integration & Testing
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Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.
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02 | Grow Research
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- Website Security Checklist
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- Review Management
- Brand Campaigns
- Leadership Personal Branding in Grow
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Meet our conversion rate optimization experts
CRO isn’t guesswork. It’s a discipline that requires the right mix of analytical thinking, strategic creativity, and hands-on execution. Our Account Managers and Specialists work together to dig into your data, identify what’s holding your conversions back, and implement the changes that move the needle. You’re not getting a generic optimization checklist. You’re getting a team that understands your business, your buyers, and your goals.
Meet the Team
Why choose Big Red Jelly for your conversion rate optimization needs?
A lot of agencies will tell you your website needs more traffic. We’ll tell you the truth: more traffic only matters if your site is built to convert it. Our team specializes in turning the visitors you already have into the customers you want more of, and we back every decision with real data.
Here’s what makes our approach different:
- We start with your data. Every optimization recommendation is grounded in your actual user behavior, not assumptions.
- We connect CRO to your full strategy. Because we’re already inside your Grow plan, every change we make supports your broader sales and marketing goals.
- We test before we commit. A/B testing and experimentation mean we’re making improvements based on evidence, not guesses.
- We think beyond the click. We optimize the full buyer’s journey, from first impression to final conversion, so nothing is left to chance.
- We keep improving. CRO isn’t a one-time project. Our team continuously monitors, tests, and refines so your conversion rate trends in one direction: up.
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Learn how to improve your conversion rates
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Frequently asked questions about our conversion rate optimization services
What exactly is Conversion Rate Optimization?
CRO is the process of improving your website so a higher percentage of your visitors take a desired action; whether that’s filling out a form, booking a call, making a purchase, or any other conversion that matters to your business. It combines data analysis, user behavior research, design improvements, and strategic testing to remove friction and guide visitors toward saying yes.
How is CRO different from just redesigning my website?
A redesign changes how your site looks. CRO changes how your site performs. While the two can overlap, CRO is driven entirely by data and user behavior — we’re not making changes because they look nice, we’re making them because the evidence shows they’ll increase conversions. That said, when our data points to a design issue, we address it.
How long does it take to see results from CRO?
CRO is an ongoing process rather than a one-time fix, and results build over time. Some improvements (like fixing a broken form or simplifying a checkout flow) can show impact quickly. Others, like A/B testing headline variations or restructuring a landing page, require time to gather enough data to be statistically meaningful. Our team will keep you informed on what we’re testing and what we’re seeing every step of the way.
What tools does your team use for CRO?
Our team uses a combination of tools depending on your setup, including Google Analytics, Microsoft Clarity, Google Tag Manager, and Google Search Console. These give us a comprehensive picture of how users are finding your site, how they’re moving through it, and where they’re dropping off so we can make targeted, data-backed improvements.
Do I need a lot of website traffic for CRO to work?
More traffic does make A/B testing faster and more statistically reliable, but CRO adds value at any traffic level. Even with moderate traffic, heatmap analysis, session recordings, and funnel audits can reveal significant opportunities to improve the user experience and increase conversions. We’ll calibrate our approach based on your current traffic volume.
Is CRO available at all Grow membership tiers?
Yes! Website CRO is available across all Grow membership tiers. The depth of testing, frequency of optimizations, and reporting detail will scale with your tier, but every Grow member benefits from our team’s commitment to improving how your website converts.