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Service & Phase: Grow
Grow Phase Chapter 6: SEO & Content

Even if you’re just dipping your toe into digital marketing, you’ve probably heard of both SEO and content marketing. And, naturally, your next thought is likely, “Which strategy is most beneficial?” The real answer: Both. SEO (search engine optimization) is the process of optimizing your website so that your pages rank higher on search engines like Google. This increases organic traffic to your website and can bring in more customers. Meanwhile, content marketing’s focus is on the value and quality of the content (blogs, webpages, etc.) that live on your site. This means the best combo is engaging, high-quality content that builds trust with your audience but is also optimized for search. It’s not an either/or situation; it’s like ketchup and mustard. SEO & Content just work better together.

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Did you know?

  • Over 53% of all website traffic comes from organic search, making search engines like Google the primary way people find new content and new businesses online. 
  • Strong content and SEO are vital for visibility: The #1 organic search result on Google gets nearly 28% of all clicks, and the top 5 results collectively capture about 70% of total clicks.
  • Brands that publish blogs generate about 67% more leads per month than those without blogs. 
  • 82% of consumers feel more positively about a business after reading custom content (like blogs).
  • Organic search from SEO drives over 1000% more traffic than social media.
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Key Outcomes from SEO & Content

A successful SEO and Content Marketing strategy doesn’t just get your website noticed. You can expect a lot of positive results for your business:

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A Boom in (Free!) Website Traffic

While it’s not the only outcome (as you’ll see), a rise in website visitors through organic search is one of the most immediate and direct. When you rank higher for keyword searches, your content (and your business) becomes more visible.

Giving Back

Become a Credible Resource

Optimized, high-quality content helps position your business as an expert, trustworthy resource. Continuously producing great content builds credibility not only on Google but also with your customers, making them more likely to trust you (and your offerings).

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Find Customers Who Are All About You

Unlike many other marketing efforts, SEO & Content marketing usually bring in people who are searching for a business like yours. This means you’ll bring in potential customers who are already engaged with you (or at least interested) and more likely to purchase from you.

Why is SEO & Content Important?

SEO and Content Marketing are the winning combo when it comes to online success for your business. They work together to not only cement your brand’s online presence but also make sure you’re showing up for your ideal audience (your potential customers) as a trustworthy source.

Here’s why they are so important:

They Give Your Customers a Map to find YOU: Today, nearly everyone searches for something before making a purchase. SEO helps your content appear when your soon-to-be customers are looking for what you offer.

You’re the Trusted Expert: Producing relevant, quality content regularly positions you as the reliable expert in your field in the eyes of potential customers. At the same time, SEO helps to establish your website as a credible source, leading to higher rankings and even more trust.

Get the Website Traffic You Want: SEO brings in users you’re looking for; people who are looking for you and the solutions your business provides. So, the traffic you’re getting is more likely to be from the viewers you want.

Grow for Less: Once your content starts ranking for the keywords you want, it can continuously bring new visitors to your site for months (or even years) to come without any additional spend.

Become a Helpful Long-Term Resource: Giving your customers valuable content over time, from their first search to support after every interaction, provides a great customer experience. You’re able to answer questions, solve issues, and build long-term relationships that make your customers happier throughout their time with you.

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SEO & Content is Part of Our Grow Proven Process

Service & Phase: Grow

Grow Phase Chapter 6: SEO & Content

A strong SEO & Content strategy is a vital part of our Grow services. When customizing your unique program, our team develops a plan that helps you show up on search with trusted, valuable content that’s tailored specifically to your customers.

NEW Grow Proven Process 2024.
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01 | SEO & Content Purpose & Deliverables

Creating an SEO & Content strategy for your business not only helps you show up for your current and potential customers on search, but also provides them with content that will keep them coming back for more. Our team develops a plan that provides continuous value for your site visitors and even more so for your business.

Key Deliverables:

02 | SEO & Content Process

To kick off your powerful SEO & Content plan, the Big Red Jelly team builds out a strategy that brings in new customers and creates value for your existing customers. From making technical SEO fixes to your site to providing valuable blogs and on-site SEO optimization, we supply you with a well-rounded strategy that builds trust and helps your pages rank, getting more eyes on your site (and more customers for your business).

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03 | SEO & Content Application

Having a stellar SEO & Content strategy is a long-term solution. It takes time to fully reap the benefits of all of your hard work, but the rewards are worth it: more traffic to your site, more trust from your customers, and organic growth that keeps building over time.

SEO & Content are a powerful investment for your business

New customers who value your business and expertise are just a quick search away. Having a strong SEO & Content plan provides value to your customers (existing and soon-to-be) and your overall brand:

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Develop Your Strategy

We strategize with you to come up with site optimizations, engaging content, and even technical fixes that will work hard for you for months and even years to come.

Drive New Traffic

Once your website has been optimized for SEO and you’re posting great content consistently, the rewards start rolling in. New customers can find you easily and quickly learn why you’re so valuable.

Be the Expert

Developing a solid content plan means you’re providing trusted information to your customers on a regular basis. With each search, you’re there with another helpful blog or tidbit, gaining their trust and becoming an expert in their eyes.

55
Businesses that consistently blog get 55% more website visitors than brands that don’t.
61
61% of U.S. online consumers have made a purchase based on a blog they’ve read.
4.6
Website pages that are updated at least once a year gain an average of 4.6 spots in search results versus those that haven’t been updated.

Next Grow Chapter: Ads Accelerator

Our advertising and lead generation experts specialize in all things online advertising, traditional advertising, campaign strategy, lead generation, nurturing, and so much more. Turn on the gas and get the advertising fuel that your company needs to get more new customers, grow revenue, and scale to the next level.

Client Love Our SEO & Content Specialists

Working with Bid Red Jelly has been fantastic since day one. Very informative, guiding me and answering all my questions and request on a timely manner in rebuilding my website. Their commitment to quality is evident in every meeting.

Jairo OrozcoBusiness Owner

Working with Big Red Jelly was the best decision I have made in regards to scaling my business.

Lydia SchulzFounder and CEO

Big Red Jelly brought our company everything we were looking for. Our company was in need of a rebrand and BRJ took care of everything.

MJ Plumbing ProsSmall Business

Big Red Jelly is the best! Their employees are helpful, trustworthy and really know how to improve a business. I have been very happy and impressed with their quality work. Not enough good things to say about Big Red Jelly and its employees.

Laura WadeFounder and CEO

Big Red Jelly’s team is eager, friendly, and easy to work with. The combination of their work and attitude has been really impressive. Moreover, their customer service is excellent.

Michael HughesCEO

I truly enjoyed my experience with Big Red Jelly.

Baby Product ManufacturerBusiness Owner

Absolutely phenomenal experience and product. The process is quick but thorough. It was a nice combination of me giving the design and ideas but Big Red Jelly doing all the heavy lifting. Would recommend 10/10.

Jeremy RamslandBusiness Owner

Big Red Jelly is the best! Their employees are helpful, trustworthy and really know how to improve a business. I have been very happy and impressed with their quality work. Not enough good things to say about Big Red Jelly and its employees.

Laura WadeSmall Business Owner

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More Branding Services

Explore more of our award-winning branding services, ready to help your business elevate your brand image and accomplish your long-term business goals.

  • Guiding Idea
  • Strategy Sign-Off
  • Custom Logo
  • Logo Suite
  • Color Palette
  • Typography
  • Branded Textures & Patterns
  • Icon Suite (20X)
  • Logo Intro Animation
  • Visual Brand Language System
  • Online Tool Map: Brand Section
  • Alternative Domain Research
  • Social Media Handle Research
  • Brand Campaign Domain Research
  • Strategic Introductions (trademark, copyright, etc.)

09 | Execution & Assets

  • Pass Approval
  • Organization & Delivery
  • Brand Rollout Asset
  • Brand Assets (20X)
  • Brand Asset Management System (BAM)
  • Brand Activation Toolkit
  • The Brand Guide
  • Brand Foundations
  • Messaging Guidelines
  • Visual Identity Guidelines
  • Brand Application & Activation

More Content Services

Explore more of our award-winning content services, ready to help your business elevate your brand image and accomplish your long-term business goals.

01 | Content Discovery

  • Content Discovery Session
  • Content Blueprint & Roadmap
  • Dedicated Content Strategist
  • “Content Discovery Tour & Interviews”

02 | Content Research

  • Content Audit
  • Content Research
  • Content Gap Analysis
  • Trend Analysis & Content Opportunities
  • Content Creative Brief
  • Content Creation & Curation Checklist
  • Content Optimization Checklist

04 | Creation & Editing

  • Level Specific Content
  • Content Creation & Editing (Custom)

05 | Implementation

  • Content File Library
  • Content Implementation & Styling
  • Content Promotion & Distribution Plan (Multi-Channel)
  • Content Governance Framework

More Build Services

Explore more of our award-winning website services, ready to help your business elevate your brand image and accomplish your long-term business goals.

  • Build Discovery Session
  • Dedicated Build Strategist
  • Build Blueprint & Roadmap
  • BRJ Co-Founder Collaboration
  • “Build Discovery Tour”
  • Website Design & Development Strategy
  • Octopus Sitemap Strategy
  • Sitemap Implementation
  • User Flow Map
  • Future Sitemap Expansion Plan

05 | Page Layout

  • Page Layout Strategy
  • Page Layout Implementation
  • Mobile Customization

06 | Online Tools

  • Hosting + Security, Accessibility, & Speed
  • Online Tool Map: Build Section
  • Setup, Integration & Testing
  • Tech Stack Training Materials

07 | Content Implementation

  • Website Content Strategy
  • Website Content Styling & Editing
  • Content Creation & Curation
  • Website Lead Magnets
  • Dedicated Content Strategist
  • Website Content Repurposing & Workflow Strategy

09 | Automation & Optimization

  • Automation Checklist
  • Optimization Checklist

10 | Launch

  • Pass Approval
  • Test Phase
  • Pre-Launch Checklist
  • Website Launch Execution
  • Post-Launch Checklist

More Strategy Services

Explore more of our award-winning strategy services, ready to help your business elevate your brand image and accomplish your long-term business goals.

01 | Review & Training

  • Growth Strategy Workshop
  • Foundation Walkthrough
  • Login & Access Review

02 | Post-Live Online Tools

  • Hosting Review
  • Security, Accessibility, Speed Review
  • Growth Tool Checklist
  • One Page Marketing Plan
  • Marketing Alignment
  • Strategic Partner Introductions

04 | Intro to Grow

  • Grow Membership Sign Up
  • Momentum Checklist
  • Big Red Jelly Academy
  • Client Happiness Enrollment

05 | Rollout

  • Internal Rollout
  • External Rollout
  • Template Library
  • Execution Support

More Grow Services

Explore more of our award-winning grow services, ready to help your business elevate your brand image and accomplish your long-term business goals.

02 | Grow Research

  • Growth Audit
  • Growth Research
  • Growth Analytics Review & Research

03 | Strategy & Setup

  • Account Access
  • Growth Dashboard
  • Weekly Progress Updates
  • Monthly Reports
  • Growth Review Sessions
  • Quarterly Strategy Sessions

04 | Security, Accessibility, and Speed

  • Website Security Checklist
  • Website Accessibility Checklist
  • Website Speed & Performance Checklist
  • CMS Setup Checklist
  • CRM Setup Checklist
  • Grow Tools & Tech Stack Setup Checklist

Meet Your SEO & Content Experts

The Big Red Jelly team leverages its expertise in creative SEO solutions and content marketing services to help your business achieve remarkable growth. Our U.S.-based content marketing specialists use award-winning strategies to build your unique digital presence that attracts new customers, boosts your revenue, and continuously fuels your business’s growth.

Meet the Team
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Why choose the Big Red Jelly team for your SEO &  Content needs?

If you’re looking for an SEO agency to grow your business and ramp up your content marketing, the Grow team at Big Red Jelly is here with ideas that go beyond those of your typical Digital marketing agency. Our U.S.-based experts use award-winning SEO and content marketing strategies designed to effectively draw in new customers, generate more revenue, and establish your brand as a leading authority in your industry.

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5 FAQs about our SEO and content creation services

What is the difference between SEO and content marketing?

SEO (Search Engine Optimization) is the how (getting the information found by the right people), while content marketing is the what (the valuable information people are searching for). They are two sides of the same coin, each essential for a successful digital strategy.

How does content influence AI search results?

To rank well in AI-driven search results, content must go beyond basic optimization. It requires AI-powered SEO strategies that ensure your information is not only helpful and trustworthy but also structured and presented in a way that allows AI to fully grasp its meaning and user intent.

What are the key factors for content when it comes to SEO ranking?

In general, the most critical aspects include:

  • The quality of your content
  • Keyword optimization
  • Backlinks (or links from other websites that point to your website)
  • Website quality (site speed, mobile friendliness, and user experience)

How long does it take to see results from SEO?

SEO doesn’t work overnight; it’s a long-term strategy. While you may notice some small improvements quickly, most businesses start to see noticeable results from SEO within 3 to 6 months. And for more significant results, like strong ranking for competitive keywords or a substantial increase in organic traffic, it can take 6 to 12 months, or even longer.

How do I improve my website’s SEO?

To improve the SEO for your website, you need to make it more visible to search engines, AI tools, and your users. To do this, you should focus on these areas:

  • Keyword Research and Strategy: What is your audience searching for? Target those words or phrases in your content.
  • On-Site SEO Strategies: Make sure that your page titles, meta descriptions, headings, and content not only contain those relevant keywords but also provide genuine value to the reader.
  • Technical SEO Services: Your site should be fast, mobile-friendly, and easy for search engines to assess.
  • Backlinks: Producing great content helps other websites link back to your site. This really helps your authority across search platforms.
  • User Experience (UX): Your website should be easy to navigate and engaging.

How do Big Red Jelly's GEO services help my business get found by local customers and show up in "near me" searches and AI chats?

Our GEO services are designed to make your business a local authority online. We achieve this by:

  • Hyper-Local Keyword Optimization: We conduct in-depth research to identify the specific keywords and phrases local customers use when searching for your products or services, including “near me” variations. This ensures your content is precisely aligned with local search intent.
  • Google Business Profile (GBP) Optimization: Your GBP is crucial for local visibility. We meticulously optimize your profile with accurate information, compelling descriptions, relevant categories, and high-quality images to maximize your presence in Google Maps and local search results. We also implement strategies to actively generate and manage positive online reviews, which are a major factor in local ranking.
  • Location-Specific Content Creation: We develop unique, valuable content tailored to specific geographic areas you serve. This includes geo-targeted landing pages, blog posts, and service pages that speak directly to the needs and interests of local audiences, making your business highly relevant to localized queries.
  • Structured Data Implementation (Schema Markup): We implement technical SEO elements like Schema markup to clearly define your business’s location, services, and other key information to search engines and AI models. This structured data helps AI understand your business contextually, increasing your chances of appearing in AI chat responses, voice search results, and featured snippets.
  • Local Citation Building & Link Building: We build your online reputation by securing consistent and accurate business listings across various online directories and platforms (citations). We also develop strategies to acquire high-quality local backlinks from reputable community sources, signaling trust and authority to search engines and AI.

What's involved in your process for delivering GEO service results and increasing traffic, leads, and revenue?

Our proven “Brand. Build. Grow.” process underpins our GEO services for tangible results:

  1. Discovery & Research: We start with a comprehensive understanding of your business, target audience, competitive landscape, and current online presence. This includes in-depth local keyword research and a thorough audit of your existing local SEO efforts.
  2. Strategy Development: Based on our research, we craft a customized GEO strategy. This blueprint outlines specific on-page and off-page optimization tactics, content themes, and technical SEO recommendations tailored to your local market and business goals.
  3. Implementation & Optimization: Our team then executes the strategy. This involves optimizing your website’s content with geo-targeted keywords, enhancing your Google Business Profile, creating new location-specific content, building local citations, and implementing structured data. We continuously monitor performance and make adjustments to ensure optimal results.
  4. Performance Monitoring & Reporting: We provide regular, transparent reports on key metrics such as local search rankings, website traffic from local searches, lead generation, and conversion rates. Our experts analyze this data to identify further opportunities for improvement and demonstrate the ROI of your GEO investment.
  5. AI Chat & Voice Search Optimization: As part of our content creation and technical SEO, we specifically structure content to answer common questions and provide clear, concise information, making it highly suitable for AI-powered chat responses and voice search queries. This proactive approach helps your business capture emerging search traffic.

By focusing on these strategic areas, we aim for a guaranteed overall 62% growth in local search traffic to your business within the first three months, leading to more qualified leads and increased revenue.

How do Big Red Jelly's GEO services specifically enhance my visibility and performance in AI chats and voice search?

The rise of AI chats and voice search means search is becoming more conversational. Our GEO services are built with this evolution in mind:

  • Conversational Content Strategy: We develop content in a natural, conversational tone that mirrors how people ask questions in AI chats and voice searches. We focus on answering “who, what, where, when, why, and how” questions directly and concisely.
  • Question-Based Keyword Optimization: We identify and target long-tail, question-based keywords that users are likely to ask virtual assistants or AI chat interfaces (e.g., “best pizza near me that delivers,” “plumber in [city name] open on weekends”).
  • FAQ and Structured Data Implementation: We strategically incorporate FAQ sections on your webpages and use schema markup (like FAQPage and Local Business schema) to explicitly tell AI models about your business’s answers to common questions and its local details. This makes your information easily extractable and presentable in AI-generated summaries and responses.
  • Clear and Concise Information: AI and voice search prioritize direct answers. We ensure your local business information (address, phone number, hours, services) is prominently displayed and easily scannable, making it simple for AI to retrieve and relay to users.
  • Optimized Google Business Profile: A complete and optimized Google Business Profile acts as a foundational data source for many AI systems. We ensure your GBP is meticulously maintained, providing accurate and rich data that AI can confidently pull from.

By focusing on these elements, we position your business to not only rank higher in traditional local searches but also to be a trusted and readily available source of information for users interacting with AI chat and voice search platforms, ultimately driving more relevant traffic and conversions.

Your customers want to find you. Contact our SEO & Content experts to start ranking and be seen.

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