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A Beginner’s Guide to SEO: Search Engine Optimization

What is SEO?

SEO stands for “search engine optimization.” You have probably heard the term come up frequently in conversations about digital marketing. SEO is the process of improving your site to increase its visibility. This means when people search for products or services related to your business in search engines, your site will pop up. Google, Bing, and Yahoo are among the most commonly used search engines.


Every search engine follows a formula consisting of algorithms. These algorithms provide users with relevant results. The better visibility your page has, the more likely you are to attract prospective customers and gain traffic on your website.

How does it work?

Just like how an encyclopedia will have an index telling you where to find information on certain topics, the Internet tries to organize itself to help you find exactly what you’re looking for. One article explains the process by detailing how search engines like Google and Bing use bots to crawl pages on the web. These bots go from site to site, collecting information about those pages and putting them in an index. 


Once a page is sorted into the index, algorithms determine the order in which pages will appear in search results. This requires taking into account hundreds of ranking factors and characteristics of the pages. 


Unlike paid advertisements, you can’t pay search engines to get higher organic search rankings. This is where the importance of SEO research comes into play.

Why does it matter?

SEO is a crucial aspect of digital marketing. The average person conducts trillions of searches each year. Whether customers have commercial intent or not, the products that appear greatly influence behavior. Search results are often the main source of traffic for brands. In fact, one source reported that 53% of all trackable website traffic comes from organic Internet searches. Ranking higher in search results than your competition has a great financial impact.


When compared to paid search results, organic is found to be the more reliable, trustworthy source. Users are more likely to click on the first organic search result than the paid ad options. This is because users are skeptical of the credibility of the ad source. You will drive more traffic to your site with organic search results than paid search results. 


How can I improve my SEO?

Our team of experts at Big Red Jelly makes sure your business location appears higher up in search results. We help your site to appear more frequently on local maps, directories, and searches. We create pages that are easy to be optimized for SEO from our partners. Our branding services connect companies to their ideal target audience.


Our build services provide an easy user experience and framework for other digital marketing agencies like Big Leap, SEBO Marketing, Set Fire Creative, and SEO Werkz. These partners thoroughly optimize our clients’ entire websites so that they can begin to outrank competitors. Your target customers are out there, searching for services and products like yours each and every day. Our team will strategically create and share targeted content so we can connect these customers with your brand. With our help, you are guaranteed to bring more customers from your local area through your doors.

Whether your company is just taking off or well-established, you need SEO. Without spending a single cent on ad space, you can boost your credibility, earn more traffic, and improve the overall experience of your target audience. Visit our website to get a free SEO report and learn more about how you can incorporate the best SEO practices in your website today.