Tabea Gursch, Author at Big Red Jelly

Tabea Gursch

Originally from Vienna, Austria, Tabea moved to the U.S. at 20 to study at BYU’s renowned advertising program. Now a Brand Strategist at Big Red Jelly, she specializes in helping businesses find their “Big Idea” and a clear path to standing out in crowded markets. With a multi-disciplinary background in Advertising, Communications, and Art History, she approaches every project with a unique perspective, blending strategic insights with a creative eye to build brands that are as meaningful as they are visual.

Brand

Brand Purpose is an Action: Why Human Connection Will Win Over AI

Summary Who this article is forThis article is for founders, marketing leaders, brand strategists, and business owners who want their brand to stand out in an AI-saturated digital landscape. If…

Tabea GurschMarch 12, 2026

Brand

Brand Campaign Strategy: What It Is, Why It Works, and How to Build One

Who this guide is forThis guide is for business owners, marketers, and brand strategists who want to understand what a brand campaign is, why it works, and how to create…

Tabea GurschNovember 21, 2025

Brand