While everyone in the US is preparing for an impending recession, it won’t stop them from seeing one of this summer's biggest blockbuster movies, Barbie. Six months ago few people…
Learn about the amazing team that is driving real creative growth for small businesses all around the world. A brand encompasses the unique aspects that set a business apart from…
Color psychology in marketing refers to the study of how different colors can affect people's emotions, perceptions, and behaviors, and how businesses strategically use this knowledge to influence consumer decisions.…
In the realm of athletic apparel, Lululemon's rapid ascent can be attributed to their exceptional marketing and branding strategies, particularly in targeting the often-neglected female demographic. By integrating fashion-forward design,…
Which one is Bouba and which one is Kiki? If you answered like 95% of people, you would call the rounded, blobby shape Bouba, and the starburst, angular shape, Kiki.…
Logos help make your brand recognizable and appealing, but you want to make sure it stands out and is memorable for the right reasons, so your design choices should be…
Every April we mark another year where celebrities, influencers, and music lovers alike flock to Southern California's Colorado Desert to partake in Coachella, a music and arts festival, known for…
Flags serve as powerful symbols that embody the culture, values, and identity of a nation, state, or organization. A national flag represents the country as whole, while state flags can…
Introduction: Understanding the Basics of Rebranding and When Companies Should Rebrand Rebranding is an essential marketing strategy used by companies to update their brand identity and create a new image…
When you think about branding, you might picture a top-tier logo, custom stationary, and stunning social media templates. While these are some of the most exciting parts of creating a…
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