Strategy Archives - Page 5 of 6

Brand Strategy

Three Tips to Become a World-Class Brand Strategist

Becoming a World-Class Brand Strategist: Insights from Big Red Jelly https://youtu.be/zv3D6NG32Xc Have you wondered what it takes to make it in agency life? Do you struggle to manage your workload?…

Josh WebberJuly 10, 2024

Brand Marketing Strategy

Unveiling the Power of Brand Purpose

Building a lasting relationship with your customers requires a lot of moving parts, the most important of which is your brand purpose. Consumers are increasingly aligning their loyalty with brands…

BigRedJellyMay 6, 2024

Brand Strategy

Branding vs Brand Identity vs Brand

People often ask... What is the difference between 'Branding', 'Brand Identity', or 'Brand'... Or maybe they don't... But, you should be asking this question. Because understanding the difference is imperative…

Josh WebberApril 20, 2024

Brand Marketing Strategy

April Fools’ Day: A Brand’s Playground or a Minefield

April 1st brings out the prankster in all of us, and brands are no exception. The allure of an April Fools' Day campaign is undeniable - a chance to showcase…

Big Red Jelly TeamApril 9, 2024

what's the big idea? Big ideas in marketing are missing the mark

Brand Leadership Marketing Strategy

What’s The Big Idea? You Might Be Misunderstanding Your Customers

When you think about your customers and how they interact with your product or service, what do you think of? Are you thinking about your "target audience"? Are you thinking…

Zach WebberMarch 6, 2024

Aerial view of a large, modern industrial complex with numerous buildings, solar panels, storage tanks, and machinery, surrounded by roads and greenery, under bright sunlight.

Brand Strategy

Power Up Your Brand: 5 Brand Building Principles as Powerful as a Solar Array

In the fiercely competitive landscape of green energy, standing out requires a brand that stands out. While your technology may be revolutionary, your brand might still be stuck in the…

Josh WebberMarch 1, 2024

Smiling woman in a black polo shirt stands beside text that says Big Red Jelly and ALT TEXT: BEST PRACTICES on a white background.

Grow Strategy Technology

Best Practices for Alt Text & One Way To Use AI to Your Advantage

If you are uploading media on your website or on social media, you should be including alt text! Additionally, you want to be sure that you are following the best…

Hailey ArntsonMarch 1, 2024

Smiling woman with long brown hair and glasses wearing a black polo shirt stands next to text that reads Big Red Jelly and ALT TEXT: THE WHAT THE WHY on a white background.

Grow Strategy Technology

Alt Text: What It Is & Why You Should Be Using It

What is Alt Text? If you were to look up the definition of alt text right now, you would likely get something along the lines of, “the alt attribute is…

Hailey ArntsonMarch 1, 2024

An inverted triangle made of stylized human figures in shades of pink, orange, and red, with a few figures marked by target symbols. The figures transition from pink at the top to red at the bottom.

Marketing Strategy

How Do You Find Your Target Audience?

Before you can even start to build a website, logo, or any other key aspect of your business, you first need to have a target audience. Big Red Jelly is…

Josh WebberFebruary 21, 2024

Classic black-and-white cartoon mouse wearing shorts and a hat steering a ship’s wheel, with a countryside background. The scene is from an old animation style.

Brand Strategy

3 Reasons to Center Your Brand Around an Icon

The beginning of 2024 brought an end to Disney’s total ownership of the copyright for Steamboat Willie, the name of Mickey Mouse in his first cartoon, kickstarting a deluge of…

Josh WebberFebruary 19, 2024

Strategy

Three Tips to Become a World-Class Brand Strategist

Unveiling the Power of Brand Purpose

Branding vs Brand Identity vs Brand

April Fools’ Day: A Brand’s Playground or a Minefield

What’s The Big Idea? You Might Be Misunderstanding Your Customers

Power Up Your Brand: 5 Brand Building Principles as Powerful as a Solar Array

Best Practices for Alt Text & One Way To Use AI to Your Advantage

Alt Text: What It Is & Why You Should Be Using It

How Do You Find Your Target Audience?

3 Reasons to Center Your Brand Around an Icon

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