Bethany Benham is a new member of the Big Red Jelly team, she was welcomed a few weeks ago to the branding team as a brand and build strategist. She primarily works in the Brand and Build team, and often collaborates with the marketing team. As the newest member of the team, I sat down with her and asked her questions to get to know more about her and her journey to Big Red Jelly.
Bethany is from St. George, Utah. She graduated in April of this year from BYU with a Communications degree and an emphasis in Public Relations.
What are your favorite social media platforms?
So I love Instagram. So far, I’ve withheld from getting Tiktok. I also really enjoy Twitter. I think it’s so funny, and if you follow the right people, it can be a great time and really interesting. And then I would also say I love YouTube, watching celebrity videos, catching up on that kind of stuff. I love pop culture.
What is a favorite productivity trick of yours?
Listening to music helps, but I would say I like to give myself rewards. I’m a firm believer in rewards. So whether that’s like, “After I finish this, I’m going to go get ice cream,” or “I’m going to get this,” or “I’m going to watch my show now,” or something that I can reward myself with, that I have to withhold from until I do it.
What has your previous work experience been like? What have you done before BRJ?
This past summer, I have been doing a lot of freelance copywriting, so essentially ghostwriting. I did a lot of blogs and social media captions and different things for companies and small businesses. And then my last working position was for the BYU Marriott School of Business. I was one of their student writers, so I got to interview students, alumni, faculty, and professors, and just write highlight articles on them about their life, what they’re doing in their program, the degree they got, or what they’re doing professionally, and all the fun facts.
What do you like to do at the end of a long day at work?
After a long day at work, I like to change into my pajamas. That’s the first thing I do. Then I’d probably read a book or watch a show.
How did you find BRJ?
Yeah, so I think it was on Indeed that I found the posting. I was just constantly searching for positions that were in agencies, so I could have exposure to lots of different industries and types of businesses. That was really important to me, and then it was also really important to me to find a company that not only did I know I could be comfortable in, but I could learn a lot of great new skills like website design. I really wanted to get something that would give me a lot of experience to excel later in life.
What is one thing you’re learning or have learned recently?
The biggest thing I’m learning right now is how to build websites on WordPress and Wix, and learning about the integrations. That’s something I have very limited experience in, so this has been a lot of learning and trial and error time, so it’s exciting.
What is one thing that you’re currently excited about in this new job?
I am excited to start working with more clients! I love the client work, I love learning about people’s new businesses. I think that’s the most interesting part for me, and I love just working with them trying to create their brand, their fundamentals, their story, how they position themselves in the market, just all of these really big decisions that people overlook that are so important, and really everything in the business revolves around. So I think it’s really cool.
What’s a basic overview of what you do in your job right now?
So I am on the brand team and I mostly focus on messaging. I just write visions, mission statements, UVPs, and brand stories. We do a lot of website messaging, so any copy or text that they have on their website, we’ll write that for them too. And then I’m also on the build team, where we’re building websites for companies. I am also on the PR and marketing team for Big Red Jelly, so I do a lot of in-house PR work and outreach to help Big Red Jelly grow.
What’s the biggest challenge while working at Big Red Jelly?
Biggest challenge? Well, a silly answer would be working 9:00 to 5:00, full time. This is the first time I’ve ever had to do that. I’ve been blessed not to up until this point, so that’s been a challenge, to adjust. I would say as far as the work goes, I think just really trying to learn the Big Red Jelly process, the way they do things, adapting my skills into that and growing that way, they have a lot of really good methods that just take time and practice to get a hang of.
It was such a great opportunity to interview Bethany and get to know her better and learn about the experiences she’s had being fresh out of college. In this new job of hers, Bethany continues to gather new skills and learning experiences.