Recently, the branding team at Big Red Jelly attended Circles, a creative design conference that took place in downtown Grapevine, Texas. For two days our team was inspired and educated by speakers with extensive backgrounds in illustration, logo design, and more.
While the theme of the conference was to “Create Your Reality,” there was another underlying theme that presented itself many times which was “What You Put Out, Is What You Attract.” This concept can applied to anything in life, but in this post, we’ll explore it as it relates to business and attracting your target audience.
Here are 3 Steps to Attracting Your Target Audience
1. Define Your Target
You must know what you want in order to get what you want! This task can be more challenging than it appears, as you may have a difficult time narrowing down your target to a single, specific audience.
For example, if you are a business, your target audience is not just everyone, despite your desire to sell to everyone. You need to narrow your target further, such as stay-at-home moms, college students, homeowners, or individuals working in a certain occupation.
Nicheing down your target audience will make step 2 easier.
2. Research Your Target
Now that you know who your target audience is, you can begin learning everything about them. Conduct research to discover their likes, dislikes, habits, pain points, and more.
To do this, you can use social media to look at user profiles of those who fit into your target market. You can also explore your competitors’ reviews to see what their audience is saying. Lastly, don’t be afraid to talk to your target audience in person! Just talking to people who could be potential customers can help you learn so much about them that you never could have otherwise.
All of this research will help prepare you for step 3.
3. Curate Your Appearance
Put your research to work! Begin curating your brand and portfolio with your target audience in mind. Don’t know where to start? Look at your competitors to see how they’re doing things to gain insight into what’s possible. Consulting a professional can also help spark ideas and point you in the right direction for what changes to make.
In The End, You Control What You Put Out There:
From design styles to your tone of voice, think of all the ways you can make yourself more reflective of your target audience, because remember, what you put out there, is what you’ll attract.
By Bethany Benham